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Pinstripe Marketing Project Manager Nikki Devereux Named Director of Communications for Society of Marketing Professional Services (SMPS)

smps-press-release_news

St. Petersburg, Fla. – (September 14, 2016) – Pinstripe Marketing project manager, Nikki Devereux, has joined the Board of Directors as Director of Communications for the Society of Marketing Professional Services (SMPS) Tampa Bay. Her role will include working with the board to promote and plan educational events and networking events, as well as promote the overall organization through marketing and communications strategy.

“The new board has already made great strides in working together and the previous board members have helped make the transition smooth,” said Devereux after the Strategic Planning meeting. “We have a lot of great ideas and creativity happening during our meetings, so this is an exciting time for us.”

SMPS provides members in architecture, engineering and construction industries with opportunities for education, networking and career development. The organization’s work with and for these industries aligns perfectly with Pinstripe Marketing’s mission to provide a full suite of marketing services to professional services organizations.

Devereux brings a variety of skills to the table, including photography, videography, content writing, and public relations knowledge, which she will be putting to use during her tenure at SMPS Tampa Bay as Director of Communications. 

About Pinstripe Marketing

Pinstripe Marketing, Inc. is a full-service advertising, marketing and communications agency specializing in service-based organizations including law, healthcare, education, architecture, construction, engineering, non-profits and more. Services include marketing plan development and implementation, advertising, collateral design, event planning, media buying, web design, video production and public relations. For details about Pinstripe, please visit www.pinstripemarketing.com.

About SMPS Tampa Bay

The Society for Marketing Professional Services (SMPS) Tampa Bay is the only organization in the Tampa Bay area devoted to providing members in professional services industries with opportunities for education, networking with other A/E/C professionals, and career development. By organizing presentations, panel discussions, socials, coffee meet-ups, and educational webinars, SMPS Tampa Bay hopes to serve the best interests of its members. Learn more at www.smpstampabay.com.

 

Spotlight On: Norman & Claudia Fisher, The Pearl on First

Spotlight-On-the-pearl

We’d like to introduce Norman and Claudia Fisher, two people with a lot of imagination and even more energy. Together they have masterminded the renovation of a dilapidated Northeast St. Petersburg apartment building, transforming it into a community of luxury apartments, adding unique design elements, gorgeous amenities, and community spaces. There’s even a car share available for resident use. We are excited to see what the finished apartment building looks like.

Norman and Claudia Fisher

Co-owners

The Pearl On First Apartments

 St. Petersburg

www.ThePearlOnFirst.com

Years in this industry:  20 years

What inspired you to pursue a career in real estate?

We are newlyweds, both of us over the age of 50 and wanted to do a joint project using both of our skill sets. Norman’s background is in corporate business administration and organization assessment. Claudia’s background is in Classical Architecture and interior design.

We recently moved to St. Petersburg and real estate offered us an interesting arena to combine our abilities. As St. Petersburg is truly going through an urban renaissance, we thought it would be fun to design and build something truly elegant for people who choose to rent in the area.

What is the first assignment you remember?  Why?

Norman’s first foray into real estate was the purchase of a few small houses, which were renovated and rented out in the Clearwater and St. Petersburg area. He wanted to learn about real estate with hands-on experience. Claudia became a licensed realtor in Florida but with the idea of doing research in real estate rather than working as a practicing realtor.

What do you like most about the real estate industry and community?

Working in real estate gives you a chance to dream and see those dreams take physical shape. When it doesn’t drive you batty, like waiting for building permits, it can be lots of fun!

Working on a larger scale project, in our case The Pearl On First, has also given us the opportunity to meet and work with a wonderful collection of  real estate professionals, vendors, artisans and small business owners. Without wanting to sound cloying, I often say, “It takes a village to design anything well!” Everybody’s skills and knowledge base are needed and appreciated to make The Pearl On First a success.

What challenges does your industry face? 

I think we are too new to real estate development to offer too much comment on this question but I will say that, especially in Florida which is so low-lying, we need to really focus on creative solutions with regard to the rising water levels over the next decades. I am convinced there are solutions out there if we all pull together.

How do you measure your success? 

This is an interesting question, as Norman and I were just discussing this question a week ago. As we met later in life, we are hoping to create passive income with our real estate ventures that will supplement the retirement savings we already have.

But more importantly, the major guiding purpose for our work with apartment dwellings is to offer living environments that truly delight people, by offering elegant, thoughtful design in their private apartments as well as exceptionally beautiful and welcoming communal areas to share life experiences with friends and neighbors. This is what we hope to achieve.

What has been your greatest accomplishment in your career? 

For Claudia there have been a few design milestones. Developing the classical architectural design for The Executive Administration Center for Boston University, designing a 22-foot pierced aluminum chandelier suspended in mid-air for The Royal Saudi Arabian Cultural Mission in Fairfax, VA and now working on the Art-Deco inspired apartment, The Pearl On First.

For Norman, the main one is my recent completion of my MBA from the University of Maryland. I really enjoyed its entrepreneurial learning aspects, and after a career in large corporations, look forward to a next career in a small business environment in real estate.

What do you think is the biggest mistake companies make when working in real estate? 

Not doing enough research can be a major mistake.  Research is not necessarily fun or sexy, but extremely important, as your gathered knowledge will help guide you into hopefully wise decisions. Often as a real estate investor you can get emotionally involved in a deal or property, and it is very important not to forget the results of the research you did.

Additionally, it never hurts to be as organized as possible and keep at least a weekly schedule to communicate with everyone on the project. There are so many trades working in tandem in real estate, we need to  know what’s happening on a daily basis with each other so we can work in tandem comfortably.

What is the most interesting trend you see in real estate? 

It’s been said before, but as the Baby Boomers start to retire and move South, they are looking for interesting new ways to live their next chapter which are very different from their parents. For example, scenarios that are sought after could include friends living in adjoining apartments, apartments that have new and interesting amenities like a “car share”, apartments that have built-in health care facilities… the sky’s the limit.  It’s going to be a very interesting time!

How has technology helped/hindered your work? 

From a drafting point of view, AutoCAD, Rivet and other drawing programs are can be a huge time saver. My background is Classical Architecture so I still do hand drafting but nevertheless, these programs are very useful.

What can be problematic, in my opinion, is that the computer now allows for an unbridled amount of architectural design.  This, in and of itself sounds good but there have been a fair amount of architectural messes built out there that were created with the aide of computer technology. Without wanting to sound unkind, the adage “just because you can build it doesn’t mean you should” comes to mind!

How do you stay on top of your field? 

We both read a great deal – newspapers, periodicals, professional trade magazines, although Norman is much better at being sure he is up on all the real estate news coming in the door.

What resources do you recommend?  

With regard to design, Claudia believes that any disciplines relating to Classical Architecture can provide a tremendous foundation for designing anything better – from traditional to ultra-modern. The Institute for Classical Architecture and Art, based in New York City, is a major educational institution and provider of all kinds of helpful design information. Additionally, the business of real estate is not only national but often also highly influenced by the locality. So continuing awareness of local changes and trends is key. It is as simple as subscribing to the local newspaper and volunteering on various local committees.

If you could give one piece of advice to Tampa Bay companies, what would it be?

If I were to advise Tampa Bay companies on participating in the local rental or condo real estate business, I would advise them to firstly determine specifically, what their target population is, and then be very aware of that population’s desires for a future living experience. Only with that information, would I design a apartment or condo product that serves that market. Often properties are put to market that are generic in nature rather than satisfying specific needs.

What are your hobbies?

Norman’s hobbies are tennis, soccer, reading, and adventure traveling. Claudia’s hobbies are opera singing, ballet, and reading 18th century novels.

Favorite food?

Norman – Italian.  Claudia – anything I haven’t cooked myself.

Last book you read?

Norman – Steve Jobs

Claudia – Disney War 

Pinstripe Architects New Site for OT9 Design

OT9 Design - Florida Architecture FirmOT9 Design, a Florida-based architecture and interior design firm focuses on contemporary, sustainable buildings and was in need of a new website to highlight their portfolio. Pinstripe Marketing was selected to design a custom website to showcase their work.

ipadOT9iphoneOT9The new website, ot9design.com, gives visitors access to the firm’s growing portfolio, as well as details on services and expertise in architecture and interior design. The website is visually bold, easy to navigate, and serves as a valuable resource to demonstrate the talent of OT9 Design’s seasoned architects. To showcase the wide variety of successful OT9 Design projects, the site is segmented into categories for architecture, interiors and sustainability – with samples of work for each one. The firm’s professionals have a passion for working with new technologies like augmented reality, detailed on the Technology page. Be sure to check out the What’s New page to see what the talented team is up to!

All of our clients are intelligent and talented, but we particularly enjoy working with architects because they have the perfect balance of analytics and creativity. They appreciate good storytelling and intuitive design, and often give great feedback during the development process. We like to think that they are smarter versions of us!

We look forward to seeing the OT9 portfolio grow as they continue to develop unique solutions for their clients’ architectural challenges.

 

PROJECT DETAILS

  • Custom WordPress web site design and development
  • Responsive web site to render on phones, tablets and other mobile devices
  • Bold photography and architectural renderings to highlight projects

 

* And yes, we know “architects” is not a verb. You have to know the rules to break them, right?

Tampa Bay public relations

ARCO/Murray Breaks Ground for Great Bay

Tampa Bay architecture engineering construction PR firmPinstripe Marketing effectively promoted ARCO/Murray Construction’s ground breaking for Great Bay Distributors’ new 267,787-square-foot headquarters which will feature a cold storage beer warehouse, hospitality/event facilities, corporate offices, maintenance and more. ARCO/Murray is one of the country’s premier construction firms with extensive experience in cold storage. Great Bay is Florida’s largest Anheuser-Busch distributor and has been a fixture in Pinellas County for decades, which made the story interesting to local and industry media.

 

Besides the high-profile client and the sheer scale of the project, what made this an even better story is the focus on energy efficiency. Stories that appeared in the Tampa Bay Times, Tampa Bay Business Journal, and Distribution Center Management magazine all prominently featured details about the solar panel array (which will be the state’s largest private installation,) natural gas generators, and LED lighting.

 

construction PR firm for groundbreaking Regardless of the size and scope of a project, when pitching the media for architects, engineers and construction companies, it’s important to identify the elements that are unique, new, state-of-the art, following a larger trend, and how those elements will affect the people who will occupy that space. Because A/E/C projects are also inherently visual, we usually enjoy great placement with big color photos!

 

Interested in Pinstripe’s PR services? Drop us a note!

Tampa Bay public relations

Ginger Reichl presents at SMPS marketing bootcamp

Tampa Bay marketing firm | Professional speaker

Sound off! S M! Sound off! P S! The Society for Marketing Professional Services (SMPS) is an association of communicators dedicated to serving the A/E/C (architecture, engineering and construction) industry. I have had the pleasure of presenting to the SMPS Tampa Bay Chapter several times and they always make me feel like one of their own. Their latest event was a half-day “marketing bootcamp” that covered all six domains of the Certified Professional Services Marketer (CPSM) training and certification program, and I covered the 5th domain, Promotional Activity. Since this group has heard my presentations about branding, marketing 365 and online reputation management, I developed a new workshop focused on the human elements of marketing.

How many more social media presentations can we sit through? I know I’ve given my fair share. And let’s face it, architects and engineers aren’t typically ‘early adopters’ so we end up dragging them kicking and screaming anyway. In a marketing landscape that purports to be more ‘social’, we’re all hiding behind our computer screens.  While there is likely nothing new in my Human Elements presentation, there are a lot of good reminders about how we can leverage the personalities of our people, use some ‘old school’ marketing techniques, and get face-to-face with our clients.

I was honored to join these talented professionals who covered the other five domain presentations:

  • Stephanie Thoresen, CPSM, Senior Business Development Representative, USA Environmental
  • Ann Schiola, CPSM, Marketing Director, Finley Engineering Group
  • Charles Colley, Director – Business Development, a5
  • Betty Schaefer, Marketing Coordinator, George F. Young, Inc.
  • Michael Boccuti, Director – Sales and Marketing Systems Skanska USA

If you are interested in having me speak to your company or organization about this or other marketing topics, feel free to contact me!

Hoo Rah!

Ginger

Tampa Bay public relations

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