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Building a Reputation Through Volunteering

building-a-reputation

“Oh! I know Ginger!” My team often hears that phrase while talking with people at events around Tampa Bay. When the topic of work comes up and they mention Pinstripe Marketing, they frequently get that response. Years ago, after hearing dozens of those exclamations, our former creative director joked, “Geez, we should have buttons!” A project manager agreed and they decided to arm themselves with a response of their own at the next event. It caught on. Although silly, people would actually wear the buttons, causing others to say “I know Ginger; where’s my button?” or “Who is Ginger? I want a button.”

building reputation through volunteering

I am what many would consider “a habitual joiner.” Perhaps suffering from a severe case of FOMO, I wanted to be involved in everything – professional associations, business organizations, non-profit boards – wherever I could surround myself with people (typical ENFP) and give back to my industry and community. By being involved and serving on boards, I had the opportunity to illustrate my work ethic, organization, communication and marketing skills, and (hopefully) that I was friendly and easy to work with.

Through the relationships I’ve built volunteering, I have met some of my very best friends, business colleagues, and, most importantly for my business, clients. In fact, I can directly trace a significant portion of the agency’s annual revenue to connections made from my volunteer work.

Just recently, we landed a new client in a fast-growing segment of the GPS technology industry. When I asked the vice president of operations how they initially heard about us, he said, “I sent a query out to my circle of trusted associates and your name came back twice.” Similarly, when meeting with a local law firm that week, I asked the same question. The marketing director said, “I asked a group of legal administrators and you were recommended seven times!”

While most professional services firms attribute more than 70% of their business to referrals, I know our involvement in the community is responsible for even more. How do I know? Because we have rarely proactively pursued a client.

However, now is the time to leverage that reputation and implement a business development campaign to strategically target new clients. We’re looking forward to growing the business and building relationships with new clients who will ultimately make new referrals.

I understand that we’re all busy, and over the last several years, I have become more selective about where I spend my time. It’s important to identify what organizations will provide what you’re seeking – more knowledge, more connections, or more passion for a cause. Getting involved and serving in trade associations or volunteer organizations is an excellent way to build a network, particularly for introverts who may cringe at the thought of attending a big networking event or non-profit fundraiser. The idea of “working a room” is unappealing to most, but getting to know a small group of like-minded individuals working toward a common mission creates bonds that last.

I wrote this article because we have been planning for 2017 and analyzing many aspects of our business. This year especially, my involvement in the community has really paid off. So whether you are making resolutions or just looking to approach business development from a different perspective, hopefully this is a good reminder. We always recommend to our clients to stay heavily involved in trade associations and the community – for many reasons. Best of luck capturing more of an audience for your business in the new year!

Oh, and let me know if you want a button. 🙂

 

Below are some resources for getting involved and building your own reputation.

Find a Trade Association

Networking for Introverts

Fundamentals of Serving on a Board

 

Et Cultura Announces Art, Music & Film Festival Participants

et-cultura-array-art-music-festivalEt Cultura, a brand new four day art, music, film and interactive festival, plans to announce some of the music headliners, film presenters, pop up art show presenters, featured makers, and interactive sessions at Station House St. Pete in downtown St. Petersburg, FL on Friday, September 16, 2016 from 7:15pm to 10pm.

“We are excited for Et Cultura and want to share that excitement with the community. Events like “Array” allow us all to celebrate together – the artists, the attendees, the volunteers who are working on the event. It’s all about community and sharing,” says Joel Malizia, co-founder of Et Cultura.

For more information, visit the “Array” Facebook event page at https://www.facebook.com/events/1759044234338323/

About Et Cultura

Et Cultura is a festival of creative culture, bringing film, music, art, makers and innovators together for five days of cultural activities in the heart of St. Petersburg, FL. For more information on the festival and how to attend or participate, visit www.etcultura.com.

Join us for a legal marketing presentation and social

Tampa Bay legal marketing
The Legal Marketing Association Tampa Bay City Group Presents: Get in the Game: The Gamification of Business Development with Jill Huse & Heather McCullough of Society 54 followed by Happy Hour Sponsored by Pinstripe Marketing

We’ve all heard that many of the skills needed to develop business are counter to how attorneys are wired. But we do know that attorneys are competitive by nature so that begs the question, can the skills and habits needed to develop business be taught and instilled through playing a game? Businesses of all sizes have been using gamification, defined as “game design elements in non-game contexts,” for many years with great results. Gamification of business development is simply another internal tool that can be used to help build engagement in the process and confidence in an individuals’ ability to build a base of clients.

An effective internal “game” includes:

  • outlining what outcomes the firm hopes to achieve
  • identifying which behaviors will be changed
  • defining how progress will be measured
  • clearly describing success in the program and how it will be rewarded

This hands-on, interactive session incorporates case studies, training and roundtable brainstorming on how to create and implement a successful business development game within a firm. It is not a one-size fits all approach so the practical ideas and tips that are presented will allow attendees the opportunity to create a program that will drive real results within their own firm.

SPEAKERS

Jill Huse Jill Huse, Partner, Society 54

Society 54 Co-Founder Jill Huse is renowned as a trusted professional services advisor. Jill, a certified business coach, is highly regarded for her progressive ingenuity, research-based strategy and, most importantly, her ability to deliver results for clients.

Jill has worked in legal marketing for more than fifteen years, after starting her career in accounting marketing. Clients have said that Jill has an innate ability to identify, encourage and develop their unique and differentiating professional strengths, and to help them to leverage these strengths to meet and exceed bottom line goals.

As the director of marketing and business development at one of the most reputable AmLaw firms in the southeast, Jill structured and led her team in developing, implementing and managing award-winning communication, business development and marketing initiatives. Further, Jill is a tenured member and past president of the Southeastern Chapter of the Legal Marketing Association (LMA), which, as the second largest LMA chapter, serves more than 450 members across nine states.

Heather McCulloughHeather McCullough, Partner, Society 54

Society 54 Co-Founder Heather McCullough is two parts wit and one part tenacity, with heaping doses of creativity and intellect on the side.

Heather represents the power of hard work, strategy and collaboration. For more than 14 years, she has brought game-changing results to professional services firms across the Southeast. As the director of business and practice development at one of the most well-respected law firms in the Carolinas, Heather oversaw all aspects of firm branding and business development, including communications, client relations, events and business development – – all while keeping a keen eye on budgets and ROI.

 

Tuesday, May 24, 2016

4pm – 6pm

Buchanan Ingersoll & Rooney

401 E. Jackson St.

Tampa, FL 33602

Map

REGISTER NOW

Plan to stay after the presentation to join your fellow LMA members along with Jill and Heather for a Happy Hour sponsored by Pinstripe Marketing.

pinstripe-marketing

 

Special thanks to Buchanan, Ingersoll & Rooney for hosting our May program.

buchananFounded in 1850, Buchanan Ingersoll & Rooney is a full-service law firm with approximately 500 lawyers and government relations professionals who serve the legal and business needs of regional, national and international clients. Our offices are located in 18 cities in Pennsylvania, Florida, Washington, D.C., Virginia, New Jersey, Delaware, New York, North Carolina, Colorado and California.

Ginger’s interview with the American Advertising Federation – Tampa Bay

Ginger Reichl interview with the American Advertising Federation - Tampa Bay
Ginger Reichl has been a member of the American Advertising Federation for more than 23 years – from the Ad Club and National Student Advertising Competition at Florida State to president of Ad 2 Tampa Bay and a variety of chair positions with the 4th District and local AAF chapter.

In this interview with AAF Tampa Bay, she provides insight into Pinstripe’s humble beginnings, our favorite project, the best of what St. Petersburg has to offer, and a bit of advice to professionals joining the industry.

See the full interview on the American Advertising Federation – Tampa Bay web site.

If you’re interested in learning more about the organization and becoming a member, we’d love to have you!

 

Cashmere Wins Pinstripe Service Excellence Award

Tampa Bay advertising wardAd 2 Tampa Bay’s immediate past president,Taryn Cashmere, received the 2014 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 26 at Port Tampa Bay. Presented annually by past recipients, the award recognizes the Ad 2 member who demonstrates the most outstanding contributions to the organization.

 

Pinstripe Marketing Service Excellence Award 2014Cashmere has enjoyed many successes during her membership in the organization, including mentoring several students, raising thousands of dollars in sponsorships, introducing the new internship speed dating events, and coordinating the Cynthia Bentley-DeNight Memorial Fund to start two new student ad clubs. As president of the chapter, she earned a first place finish in the National Ad 2 Public Service Competition for their pro bono campaign on behalf of The Abolish Movement to end human trafficking and was recognized as National Ad 2 Club and President of the Year. She is currently a multimedia account executive for the Tampa Bay Business Journal.

 

“Taryn has been nominated for this award almost every year she has been a member, illustrating her tremendous contributions to the organization,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “She is a natural leader and her enthusiasm is contagious.”

 

Past winners are Devon Pero (’04), Vinny Tafuro (’05), Jeff Morrow (’06), Jessica McDonald (’07), Carl Vervisch (’08), Kate Whatley (’09), Mike Compton (’10), Tamara Whittaker (’11), Amanda Page (’12) and Robyn Walters (’13).

 

ABOUT AD 2 TAMPA BAY

Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32.  As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.

 

ABOUT PINSTRIPE MARKETING

Pinstripe Marketing is a full-service marketing agency specializing in promoting professional services firms. Pinstripe’s services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design and public relations. For more information, please visit www.pinstripemarketing.com.

Tampa Bay public relations

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