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Spotlight on: Leeward Bean, CEO of Big Frog Custom T-Shirts

video client spotlight

Pinstripe project manager Nikki Devereux met Leeward in the beginning of 2017. They instantly clicked, and chatted over coffee for more than two hours about a video project for Leeward’s franchise brand, Big Frog Custom T-Shirts and More. Leeward’s description of the Big Frog brand and family was so enticing that Nikki instantly wanted to be a part of it in any way possible! In the end, her role was to film the 2017 Frogathon, and she had a great experience doing so. Frogathan is a 4-day event where all the Big Frog franchisees come together in St. Petersburg, FL for education, mingling, food, drink, and fun.

“The Big Frog team made me feel like a part of their family, and every person I met was kind, happy, and energetic. Big Frog brings that out of you and that’s what was so compelling when I first met Leeward – he was all about the franchisees, taking care of them, making sure they were successful, making sure they were HAPPY. I wanted to be a part of that,” Nikki said after filming the event. Stay tuned for the video, coming soon in the portfolio!

Name: Leeward Bean

Title: Chief Executive Frog

Company: Big Frog Custom T-Shirts

City: Dunedin, FL

Web site: www.bigfrog.com and www.bigfrogfranchise.com

 

What inspired you to found Big Frog Custom T-Shirts?

A young couple who worked with me at another company wanted to start their own business.

What do you like most about the your industry and community?

Helping people start their own businesses and making people smile when they get their new favorite T-shirt.

What challenges does your industry face?

Managing and directing 90 independently owned and operated business.

How do you measure your success?

How well our franchisees do.

What has been your greatest accomplishment in your career?

When we sold our last company, eleven people became millionaires.

What do you think is the biggest mistake companies make when working in your industry?

Not focusing on the franchisees.

What is the most interesting trend you see in your industry?

The ability to produce one T-shirt at a time cost effectively.

How has technology helped your work?

The extremely high resolution and reliability of the direct-to-garment printers.

How do you stay on top of your field?

Always putting the customer first and under promising and over delivering.

What resources do you recommend? (Books, magazines, web, etc.)

My favorite book is ‘Start With Why’ by Simon Sinek.

If you could give one piece of advice to Tampa Bay companies, what would it be?

Get up every morning with a positive mental attitude and listen to what people have to say; especially your customers.

What was your first job?

Selling eggs door to door when I was six years old.

What are your hobbies?

Fishing!

Favorite food?

Cuban sandwiches

Last book you read?

Total Control by David Baldacci

East-West Shrine Game Wrap Up

media planning media buying

Saturday, January 21, 2017, marked the 92nd annual East-West Shrine Game and Pinstripe’s sixth year managing the advertising, social media, public relations, media credentials, pre-game and much more. While preparation for the game takes a couple months, the week leading up to it is an action packed time for us, and we love every moment of it!

 

Kicking off the week with a visit to the Shriners Hospitals for Children – Tampa with four busloads of all-star football players, coaches, team managers and other staff is incredible. We couldn’t think of a better way to remind ourselves and these young rising star football players what the Shrine Game means.

Monday am – We start the day by visiting the Game Office at the Tradewinds Hotel on St. Pete Beach. We check in with the staff there, pick up the most up to date rosters and practice schedules, and just say hi to all of our wonderful colleagues that make the Shrine Game possible.

Monday lunch – We collect and organize all of our media interview requests for the players and coaches. These have been arriving via text, phone call, email – any method the press can connect with us, they do! Our goal is to make sure the press gets what they want, but also that the players get exposure for the week – they’ve worked hard to get here and deserve some recognition for that.

public relations

Monday afternoon – Head over to Shorecrest Preparatory School football stadium, where the East Team practices. We set up our media table, where we distribute rosters, schedules, and check-in writers, photographers, and videographers who are approved for credentials to access the practice field and press box at the game. We even hand out mints and sunscreen, because we’re just thoughtful like that. You’d be surprised at how many people take advantage of both. We take photos and video of practice and post to all social accounts. After practice we pull players aside for in-person interviews with media, and give them instructions for radio and interview call-ins they will need to do in the evening. Later in the afternoon, we head over to St. Pete High football stadium for West Team practice, where we do the same thing that we did with the East Team.

Monday night – We all meet to go over media requests, recap the last two days, look at photos/video, and make sure we’re on track for the rest of the week. The whole team is always checking in with each other to make sure all bases are covered and to see if anyone needs help with anything.

Tuesday – Thursday – These days are much like Monday – we attend practices, connect with media, and make sure that social is alive with photos, updates, and fun, interactive posts to keep our fans engaged and make sure they can follow what is going on. Some of the players’ families are not able to attend the game, so our posts are their way of seeing what is going on during the week.

press release writing

Thursday, Friday, Saturday mornings – Prior to the week, we booked morning shows for the executive director of the game and the Shriners Hospitals patient ambassadors, so we attend these morning shows for support and guidance, as well as to connect with the patient ambassadors. This is our first time meeting them and it is always a pleasure!

Friday evening – We attend the banquet! The Shriners, players, coaches, and the Shrine Game team come together at Tropicana Field for a night filled with food, awards, and celebration. The executive director of the game, Harold Richardson, presents the Pat Tillman Award. Pat Tillman was a professional football player who walked away from the game after the terrorist attacks of September 11, 2001 to join the U.S. Army and fight for our country. After just three years in the NFL, Tillman turned down a multi-million dollar contract offer from the Cardinals to enlist in the U.S. Army. He was killed during a mission in Afghanistan in 2004. This year the award, which recognizes the player who best exemplifies character, intelligence, sportsmanship and service, went to Air Force safety, Weston Steelhammer.

video production

Saturday – GAME DAY! Although kickoff is at 1pm, the Pinstripe team is at The Trop at 10am to set up the press box, go through the production schedule with the Rays video team, and get ready to provide last-minute media credentials at will call. We manage the pre-game pageantry, in-game video and graphics, half-time show, sideline photography, press statistics, MVP voting, the final game press releases, and more! It feels like we fit a month of work into a single day that lasts well into the night. It is a tremendous sense of satisfaction as we look out over the dark, empty Tropicana Field where just a few hours before, a hundred young football stars burst onto the field to play for their futures, for their families, for many of their own reasons, but most of all, for the millions of Shriners Hospitals for Children patients who benefit from the game.

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Et Cultura Festival Wrap-Up

et-cultura-wrap-up_newsAbout a month ago the first inaugural Et Cultura Festival took place. The festival was the culmination of four creative minds, a city in the midst of tremendous cultural growth, and a collective of people from a myriad of spaces, from technology to politics to art to education to craft brewing. The timing, it seemed, was perfect. The City of St. Petersburg was ready for this.

Lea Umberger, one of the 4 founders of Et Cultura Festival, at Station House St. Pete.

Lea Umberger, one of the 4 founders of Et Cultura Festival, at Station House St. Pete.

et cultura film festival

Colin Lyman, one of the four founders of Et Cultura Festival.

et cultura festival

Joel Malizia and David Allison, two of the founders of Et Cultura.

Pinstripe Marketing got involved back in June when we met Joel Malizia, one of the founders of Et Cultura. We invited Joel into our office to chat and he captivated us with the promise of Et Cultura – our creative souls could not resist a festival full of art, music, film, and interactive. We decided to sponsor the festival in a big way – by doing pubic relations and media relations in the months leading up to and during the festival. So it began. Wrapped up in the whirlwind, we were in awe as excitement built around the festival. It seemed as if everyone we knew had heard of Et Cultura, either from us or someone else. We were a part of something big in a city we are proud to call home, something that, deep down under, we all knew was coming.

We also saw some great connections and decided to get some of our clients involved. Shorecrest Preparatory School sponsored part of Et Kidtura, a section of the festival just for kids. Our friends at ADM Two, a trade show fabrication and design firm, sponsored many of the beautiful banners and signs for the festival.

We attended as many as the interactive sessions as we could, and were wowed by the local and national presenters that stood before us and discussed their experiences and thoughts on technology in design, entrepreneurship, and even art. The final keynote speaker was South By Southwest’s own Catlin Whitington. After his presentation a panel discussion erupted about how to keep the momentum of Et Cultura going, to make it a signature of St. Pete.

et cultura film art music festival

Panelists for the Metathesis St. Pete discussion after SXSW keynote speaker Catlin Whitington’s presentation.

The art and music started on Friday with a graphic design exhibition curated by HYPE Group and held in the beer garden at Green Bench Brewery. DJ Sugarbear was spinning soul music that had us all grooving, and in general it was a great atmosphere. The four Et Cultura founders, Lea Umberger, Joel Malizia, Colin Lyman, and David Allison had their official ribbon cutting ceremony right there by the artwork, and later we all headed down to see local band, The Hip Abduction.

art festival

The four Et Cultura founders cut the ribbon at the graphic design show.

Saturday’s art exhibition, Heroes and Villains, was curated by Black Amethyst Gallery and featured dozens of local artists of many different mediums depicting their own versions of heroes and villains from literature and film. The makers festival took place as well, so there was plenty to see and do. A spectacular projection mapping display was held every hour along with music on two stages and several films being screened. It was an action packed weekend.

We are so glad to have met Joel on that day in June and to have been able to participate on the ground floor of this festival. We worked with our media contacts to connect the founders with the Tampa Bay Times, Daytime Television, and several other local news outlets who showed an interest in Et Cultura. We are certain that this interest will only build as the founders build their list of featured presenters, artists, musicians, and filmmakers. We can’t wait to see what Et Cultura has in store for our city next year!

View some of the articles and news clips from Et Cultura:

Tampa Bay TimesLineup for inaugural Et Cultura festival announced

St. Pete Patch: Shorecrest Welcomes Et Cultura: A Festival of Creative Culture

WTSP 10 News: New Et Cultura festival to celebrate St. Pete culture

Creative Loafing: Photos from Et Cultura over the weekend

Daytime Television: Et Cultura Festival Brings Art, Music, Film, Makers, and More to St. Pete

Green Bench Monthly: Et Cultura Festival Showcases Vibrant St. Pete Art, Film And Technology

 

Pinstripe Brands Florida Nature Preserve Cemetery

funeral cemetery marketingIn May 2014, we were invited to visit a 40-acre parcel of what was formerly part of the J.B. Starkey Ranch to hear about an idea.

After attending a workshop at a national land conservation conference years earlier, Laura Starkey had an idea to develop a business model that would allow her to conserve natural lands while sharing the beauty of laura_and_frank_starkeyFlorida’s woods with residents and visitors – the same woods she grew up in and is dedicated to preserving. Heartwood Preserve would be a nature preserve and conservation cemetery – only the second in the state – to provide ‘green’ burial options.

Natural, or ‘green,’ burial is a safe and environmentally friendly practice that allows the body to return to the soil naturally by using biodegradable materials, and avoiding vaults and toxic embalming fluids. Conservation burial takes this practice a step further by burying in a nature preserve rather than a conventional cemetery, and utilizing a portion of the burial fee to help permanently protect the natural environment.

More than two years after that first walk in the woods, Heartwood Preserve is a reality.

The Pinstripe Marketing team had the pleasure of working with Laura to design the brand and create marketing tools that tell the story of natural burial and illustrate the beauty of the preserve she fought to protect.

The brand is, of course, inspired by nature. A hand-drawn pine cone referencing the thousands that drop from the long-leaf pines throughout the preserve serves as the iconic mark. The stationery package was printed on natural, FSC Certified, Green Seal certified, 30% recycled paper (minimum). The colors and texture throughout all marketing pieces are earthy and exude the beauty of Heartwood Preserve.

stationery suite design branding

branding logo design

logo design and professional services branding

The web site is a source of information about natural burial and for the Florida nature preserve as an asset for the community, available for enjoying the flora and fauna. It’s also the platform to show off the beauty of the preserve. The home page video, shot by nature documentary videographer, Jennifer Brown, draws the visitor in with stunning visuals of the pine trees, palmettos, flowers, and animals who call the preserve home. The photo gallery highlights the environment and events hosted at the preserve. The site, including font selections and simple navigation, was designed with a senior audience in mind.

website design website development

The brochure also features a brief introduction to the preserve and photography by Andrea Ragan. As a stand-alone piece for prospective families or as part of a comprehensive package for funeral directors, the brochure provides information about conservation burial and what loved ones can expect by selecting Heartwood Preserve as a final resting place.

brochure design printing

With all the elements for a great story, the Pinstripe public relations team is anxious to begin pitching the media about this beautiful new conservation cemetery and the Florida families who make arrangements to be buried among the long-leaf pines and palmettos.

For more information about Heartwood Preserve, visit the web site or stop by for a peaceful walk in the woods.

Contact a Pinstripe project manager to start developing your brand and marketing materials.

Spotlight On: Joel Malizia, Director of Development for Et Cultura Festival

spotlight joel malizia et cultural art festival st. petersburg

We never pass up the chance to help improve and grow our community, so when we met Joel Malizia at the BurgBorn event back in June at the Mahaffey Theater, we were intrigued. He briefly talked about Et Cultura Festival during that encounter, and that was the seed that quickly grew into our sponsoring the event. Now, we are lucky enough to see Joel a couple times a month to excitedly discuss Et Cultura Festival, a brand new interactive, film, music, and arts festival in St. Pete. Joel has the heart and dedication necessary to grow such an extraordinary event from the ground up, and it seems the timing is perfect. St. Petersburg and the Tampa Bay area in general are primed and ready for rapid cultural growth, and the inaugural Et Cultura Festival is helping to build the critical mass of that growth. The following interview details some of Joel’s history with his film company, Pilot Moon Films, and how Et Cultura Festival was born.

Joel Malizia

Director of Development

Et Cultura Festival

St. Petersburg, FL

www.etcultura.com

What inspired you to found the Et Cultura Festival?

Our production company, Pilot Moon Films, has been sponsoring and covering festivals for the past 8 years. We made a groove for ourselves in the music industry helping musicians create live performance videos which led to us covering entire music festivals and we really enjoyed it. Three years ago we got a call from SXSW, a huge festival in Austin, TX, asking us to work on their Pro Media Team and we have done this every year since. Participating in this world class festival is what inspired us to see if we could instigate a “next-level” event in St. Pete.

What do you like most about the your industry and community?

The people. It is full of dreamers and creatives.

What challenges does your industry face?

The people. It is full of dreamers and creatives.

How do you measure your success?

I think a good way to measure success is if, and how well, I am able to connect with others. No matter what I am doing. I always do my best to connect with humans and when that happens, the rest takes care of itself… in addition to a lot of hard work.

What has been your greatest accomplishment in your career?

Starting Pilot Moon Films. In the beginning, just the idea of being my own boss gave me a charge, but now I am incredibly proud of the content we are able to create with our clients. That and I made a video for my daughter’s 1st grade class a few years back that gets me everytime I watch it.

What do you think is the biggest mistake companies make when working in your industry?

Doing jobs with money being the #1 priority. Production companies whose primary focus is making money usually find themselves working on projects that are far away from what feeds their spirit. They lose their original identity and become a machine that cranks out packages, formulas, templates, etc. so they can quickly move to the next job.

What is the most interesting trend you see in your industry?

People relying on bigger and better cameras to improve their product instead of focusing on content. Not sure why, but it seems to work for some companies. This makes more companies follow suit.

How has technology helped/hindered your work?

Focusing on technology in this business is a very sexy and dangerous distraction. Of course, the newest equipment is amazing and it enables anyone to provide a better “looking” product.   I have found myself coveting gear and equipment that I don’t currently have access to. But, content is, and will always, be king! And the only technology need to come up with great content is a piece of paper and a pencil.

How do you stay on top of your field?

I have never been on top of my field.

What resources do you recommend? (Books, magazines, web, etc.)

–        I recommend reading a lot of books and collaborating, in person, with as many people as you can.

–        Connecting with people is the best way to open up your entire world and books are great portals into the human experience.

If you could give one piece of advice to Tampa Bay companies, what would it be?

Do what you love, find a niche and your business will grow.

What was your first job?

I worked at an AMC Movie Theater. Cleaning the theater between movies. Endless supply of pretzel bites, Cherry Coke and stomach aches. I had a blast.

What are your hobbies?

I love guitar and used to play all the time. But now, I think my hobbies are the same as my work. Ill get back to it, though.

Favorite food?

Lasagna

Last book you read?

Stranger In A Strange Land – Robert Heinlein

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