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Et Cultura Festival Wrap-Up

et-cultura-wrap-up_newsAbout a month ago the first inaugural Et Cultura Festival took place. The festival was the culmination of four creative minds, a city in the midst of tremendous cultural growth, and a collective of people from a myriad of spaces, from technology to politics to art to education to craft brewing. The timing, it seemed, was perfect. The City of St. Petersburg was ready for this.

Lea Umberger, one of the 4 founders of Et Cultura Festival, at Station House St. Pete.

Lea Umberger, one of the 4 founders of Et Cultura Festival, at Station House St. Pete.

et cultura film festival

Colin Lyman, one of the four founders of Et Cultura Festival.

et cultura festival

Joel Malizia and David Allison, two of the founders of Et Cultura.

Pinstripe Marketing got involved back in June when we met Joel Malizia, one of the founders of Et Cultura. We invited Joel into our office to chat and he captivated us with the promise of Et Cultura – our creative souls could not resist a festival full of art, music, film, and interactive. We decided to sponsor the festival in a big way – by doing pubic relations and media relations in the months leading up to and during the festival. So it began. Wrapped up in the whirlwind, we were in awe as excitement built around the festival. It seemed as if everyone we knew had heard of Et Cultura, either from us or someone else. We were a part of something big in a city we are proud to call home, something that, deep down under, we all knew was coming.

We also saw some great connections and decided to get some of our clients involved. Shorecrest Preparatory School sponsored part of Et Kidtura, a section of the festival just for kids. Our friends at ADM Two, a trade show fabrication and design firm, sponsored many of the beautiful banners and signs for the festival.

We attended as many as the interactive sessions as we could, and were wowed by the local and national presenters that stood before us and discussed their experiences and thoughts on technology in design, entrepreneurship, and even art. The final keynote speaker was South By Southwest’s own Catlin Whitington. After his presentation a panel discussion erupted about how to keep the momentum of Et Cultura going, to make it a signature of St. Pete.

et cultura film art music festival

Panelists for the Metathesis St. Pete discussion after SXSW keynote speaker Catlin Whitington’s presentation.

The art and music started on Friday with a graphic design exhibition curated by HYPE Group and held in the beer garden at Green Bench Brewery. DJ Sugarbear was spinning soul music that had us all grooving, and in general it was a great atmosphere. The four Et Cultura founders, Lea Umberger, Joel Malizia, Colin Lyman, and David Allison had their official ribbon cutting ceremony right there by the artwork, and later we all headed down to see local band, The Hip Abduction.

art festival

The four Et Cultura founders cut the ribbon at the graphic design show.

Saturday’s art exhibition, Heroes and Villains, was curated by Black Amethyst Gallery and featured dozens of local artists of many different mediums depicting their own versions of heroes and villains from literature and film. The makers festival took place as well, so there was plenty to see and do. A spectacular projection mapping display was held every hour along with music on two stages and several films being screened. It was an action packed weekend.

We are so glad to have met Joel on that day in June and to have been able to participate on the ground floor of this festival. We worked with our media contacts to connect the founders with the Tampa Bay Times, Daytime Television, and several other local news outlets who showed an interest in Et Cultura. We are certain that this interest will only build as the founders build their list of featured presenters, artists, musicians, and filmmakers. We can’t wait to see what Et Cultura has in store for our city next year!

View some of the articles and news clips from Et Cultura:

Tampa Bay TimesLineup for inaugural Et Cultura festival announced

St. Pete Patch: Shorecrest Welcomes Et Cultura: A Festival of Creative Culture

WTSP 10 News: New Et Cultura festival to celebrate St. Pete culture

Creative Loafing: Photos from Et Cultura over the weekend

Daytime Television: Et Cultura Festival Brings Art, Music, Film, Makers, and More to St. Pete

Green Bench Monthly: Et Cultura Festival Showcases Vibrant St. Pete Art, Film And Technology

 

Building a Reputation Through Volunteering

building-a-reputation

“Oh! I know Ginger!” My team often hears that phrase while talking with people at events around Tampa Bay. When the topic of work comes up and they mention Pinstripe Marketing, they frequently get that response. Years ago, after hearing dozens of those exclamations, our former creative director joked, “Geez, we should have buttons!” A project manager agreed and they decided to arm themselves with a response of their own at the next event. It caught on. Although silly, people would actually wear the buttons, causing others to say “I know Ginger; where’s my button?” or “Who is Ginger? I want a button.”

building reputation through volunteering

I am what many would consider “a habitual joiner.” Perhaps suffering from a severe case of FOMO, I wanted to be involved in everything – professional associations, business organizations, non-profit boards – wherever I could surround myself with people (typical ENFP) and give back to my industry and community. By being involved and serving on boards, I had the opportunity to illustrate my work ethic, organization, communication and marketing skills, and (hopefully) that I was friendly and easy to work with.

Through the relationships I’ve built volunteering, I have met some of my very best friends, business colleagues, and, most importantly for my business, clients. In fact, I can directly trace a significant portion of the agency’s annual revenue to connections made from my volunteer work.

Just recently, we landed a new client in a fast-growing segment of the GPS technology industry. When I asked the vice president of operations how they initially heard about us, he said, “I sent a query out to my circle of trusted associates and your name came back twice.” Similarly, when meeting with a local law firm that week, I asked the same question. The marketing director said, “I asked a group of legal administrators and you were recommended seven times!”

While most professional services firms attribute more than 70% of their business to referrals, I know our involvement in the community is responsible for even more. How do I know? Because we have rarely proactively pursued a client.

However, now is the time to leverage that reputation and implement a business development campaign to strategically target new clients. We’re looking forward to growing the business and building relationships with new clients who will ultimately make new referrals.

I understand that we’re all busy, and over the last several years, I have become more selective about where I spend my time. It’s important to identify what organizations will provide what you’re seeking – more knowledge, more connections, or more passion for a cause. Getting involved and serving in trade associations or volunteer organizations is an excellent way to build a network, particularly for introverts who may cringe at the thought of attending a big networking event or non-profit fundraiser. The idea of “working a room” is unappealing to most, but getting to know a small group of like-minded individuals working toward a common mission creates bonds that last.

I wrote this article because we have been planning for 2017 and analyzing many aspects of our business. This year especially, my involvement in the community has really paid off. So whether you are making resolutions or just looking to approach business development from a different perspective, hopefully this is a good reminder. We always recommend to our clients to stay heavily involved in trade associations and the community – for many reasons. Best of luck capturing more of an audience for your business in the new year!

Oh, and let me know if you want a button. 🙂

 

Below are some resources for getting involved and building your own reputation.

Find a Trade Association

Networking for Introverts

Fundamentals of Serving on a Board

 

Pinstripe a Founder of Et Cultura Film Music Interactive Festival

interactive marketing communicationsThe first Et Cultura Film-Music-Art-Interactive-Makers Festival will be held November 16-20, 2016 in downtown St. Pete. The Festival is St. Petersburg’s showcase for everything from film-making to art, music, yoga, cutting-edge technologies, digital innovation and entrepreneurial inspiration.

The Festival features pop up art shows in galleries across the city, and a makers space and film screenings at Green Bench Brewery. Interactive presentations and panel discussions will take place at the Station House event space, and music will be featured at several venues across the city. Yoga classes will be held every day of the festival on the event grounds near Green Bench Brewery.

The festival is a community event and is made possible through the collaboration of artists, film-makers, entrepreneurs, musicians, and other creatives and businesses that support the growth of downtown St. Petersburg’s cultural tableau. Partners include Pilot Moon Films, Green Bench Brewery, Film Freeway, Daddy Kool Records, St. Petersburg Arts Alliance, Keep St. Petersburg Local, Station House, and Pinstripe Marketing.

“As a creative agency, we are proud to be a part of St. Pete’s cultural revolution,” said Pinstripe president, Ginger Reichl. “We are excited about the future of Et Cultura and what it represents in our city – the passion our neighbors have for the arts, technology, entrepreneurship, and innovation.”

Visit www.etcultura.com for more information.

Follow Et Cultura Film-Music-Art-Interactive-Makers Festival on Facebook, Youtube and Twitter for updates.

 

Bobbie Shay Lee Speaks at University of Rhode Island

Bobbie Shay Lee presents at University of Rhode Island

Bobbie Shay Lee was selected as the 2016 University of Rhode Island Vangermeersch Lecturer to present “Profit or Purpose: Looking Beyond the Surface”.

In her address, the former NFL cheerleader told the stark truth about some cause-related marketing and how consumers can be well informed about purchasing products with ties to charitable organizations.

A breast cancer survivor, it was Lee’s quest for information about funding from the NFL’s “Crucial Catch” breast cancer campaign that led her to create the Center for Transparency. Through the Center, she has worked to provide clarity about the profits being made and details of exactly how much money is actually contributed to a company’s selected non-profit.

Read more about her lecture in the University of Rhode Island student newspaper.

Bobbie Shay Lee, 2016 Vangermeersch Lecturer

Bobbie Shay Lee, 2016 Vangermeersch Lecturer

Bobbie Shay Lee, 2016 Vangermeersch Lecturer

Kris Solberg Wins Pinstripe Service Excellence Award

Pinstripe Service Excellence Award, Ad 2 Tampa Bay, young professional of the yearAd 2 Tampa Bay‘s immediate past president, Kris Solberg, received the 2015 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 18 at The Cuban Club. Presented annually by past recipients, the award recognizes the young professional who demonstrates the most outstanding contributions to Ad 2 Tampa Bay, the advertising industry, and the community.

Solberg joined Ad 2 while he was a student at University of South Florida and immediately became involved in the education committee and mentorship program. He later took a leadership role as co-Public Service Director, managing the organization’s pro bono advertising campaign for a local non-profit, which ultimately won the 2011 National Ad 2 Public Service Competition. As president for the 2014-15 year, the chapter earned District and National Club of the Year, the National Ad 2 Public Service Competition, and he was recognized as Ad 2 President of the Year. He currently serves on the National Ad 2 board of directors as Treasurer and is a mentor to Ad 2 Orlando.

“Kris has demonstrated his passion and commitment to Ad 2 in a very short amount of time,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “One nomination stated, ‘I can only hope that each year we gain another Kris Solberg for the community.’ I couldn’t agree more. He has been instrumental to the success of the chapter and will play an important role in grooming future leaders.”

Solberg is Account Director at Social Forces in Tampa.

PICTURED: Vinny Tafuro (’05), Jeff Morrow (’06), Kris Solberg (’15), and Mike Compton (’10).

 

About Ad 2 Tampa Bay

Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32.  As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.

 

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