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Team ‘PinStrike’ Supports SPCA Tampa Bay

bowling_newsThe “PinStrike” team put up some less-than-stellar numbers but took home the trophy for best dressed team at the 2013 SPCA Tampa Bay Pet Bowl on Saturday, July 13th. While the team struggled to score a mere 1314 points in three games (ok, we’re not bowlers) the event raised more than $15,000 to support the organization.


Best Dressed Team 2013

The Pet Bowl is one of our favorite activities each year and is the perfect kick-off to the Pet Walk season. The 2013 3K Pet Walk is Saturday, October 12th at Vinoy Park in downtown St. Petersburg.

See more photos from the event on Pinstripe’s Facebook page.











SPCA Tampa Bay Adopts Pinstripe Marketing

SPCA Tampa Bay, Pinellas County’s venerable animal welfare organization, has selected Pinstripe Marketing as the agency of record to manage marketing and communications as the organization launches several new initiatives.

Pinstripe, a St. Petersburg-based marketing and communications firm has a long association with SPCA — providing several pro bono projects for the organization over the years. Some of these include producing a 30-second TV spot promoting the SPCA Tampa Bay 3K Petwalk, and the SPCA’s “Adopt-a-Human” campaign.

“It’s always special when a favorite cause becomes a favorite client,” commented Pinstripe Marketing president Ginger Reichl. “SPCA Tampa Bay is launching some impressive initiatives this year and we’re proud to be a part of the communication effort.”

Familiarity with SPCA Tampa Bay will be a tremendous asset for Pinstripe in helping the 73 year-old animal care leader publicize Community Animal Connections — a new, unified series of initiatives aimed at keeping pets with their families and getting lost pets back to their homes.  Under this framework, Pinstripe will also design a comprehensive marketing strategy for new veterinary services from SPCA. The full-service center will combine high-quality care with various payment plans so local residents have more options in selecting healthcare for their pets. Additionally, Community Animal Connections will leverage strategic alliances with the Humane Society of Pinellas, Pinellas County Animal Services and wildlife-focused organizations to help ensure optimal outcomes for all animals in the area. As these developments take shape, Pinstripe will assume an integral role in promoting and communicating agency efforts.

“More than 27,000 animals faced homelessness in 2012.  That’s an enormous number of animals who need our help,” said Martha Boden, CEO of SPCA Tampa Bay. “We are relying on Pinstripe Marketing to help us connect with the community and inform the public of the services SPCA provides to keep pets in their homes.”

Even as Pinstripe “hits the ground running” with the Community Animal Connections initiatives, the agency will also help keep SPCA supporters aware of ongoing animal welfare activities including cruelty investigations, animal behavior training and pet-owner education.

About SPCA Tampa Bay

SPCA Tampa Bay has been a leader in humane care since its beginnings in 1940. All companion animals received by the SPCA are given a full medical and behavior evaluation. Animals that are medically stable and behaviorally sound are spayed/neutered (if they have not been altered previously) and put up for adoption. The animals remain available for adoption as long as their well-being doesn’t deteriorate. If that happens and the situation can be treated, an animal is removed from the adoption floor for treatment that can include medication, foster care and behavioral support. Animals with extensive medical issues that cannot be reasonably and humanely treated, those that do not respond to a treatment regimen and any that are behaviorally unsound are humanely euthanized. Approximately 10,000 animals a year are brought to the SPCA. Visit for more information.

Tampa Bay public relations

Pinstripe Tapped for St. Pete Arts Marketing Roundtable

One of the more valuable but perhaps underutilized benefits of living and working in St. Petersburg is the city’s Business Assistance Center. Developed to provide local companies with counseling, training, workshops, and help getting access to capital and credit, the BAC is a great resource for start-ups and established companies poised for growth.

As St. Pete continues to polish it’s global reputation as the premier city for the arts, the BAC has established the St. Petersburg Artists Resource Collaborative (SPARC), a resource specifically for the unique challenges that face arts businesses. The SPARC Exchange serves as a forum to identify, discuss and resolve issues and challenges that artists encounter.

When the members requested a forum about marketing, the city came to Pinstripe.

Project manager, Lyndsey Shaw, provided an overview of developing a marketing plan with specific examples better suited for a small arts business, including:

  • Executive summary
  • SWOT analysis
  • Target markets
  • Goals
  • Strategies
  • Tactics
  • Budget
  • Measurements

She then joined creative director Jeff Zampino on a panel moderated by Bob Devin Jones of Studio @620 to discuss several finer points of promoting an artist or gallery, particularly when budgets are small.

We are proud to live, work and play in St. Petersburg and we’re committed to helping the arts community as we push to integrate commercial art as another element of what makes our city great.

And if you’re in the area, stop by to see on the fabulous artists’ haven, The 600 Block!

Tampa Bay public relations

Pinstripe Selected as Shrine Game PR Firm

Pinstripe Marketing, a full-service marketing and communications agency based in St. Petersburg, Florida, was selected as the public relations and social media marketing agency for the legendary East-West Shrine Game® to be held at St. Petersburg’s Tropicana Field on January 19, 2013 televised live by NFL Network.

The annual East-West Shrine Game, originated in 1925, and is the longest-running college all-star football game in the country featuring some of the highest-rated NFL draft prospects. Since the inception, 62 East-West Shrine Game alumni have been inducted into the Pro Football Hall of Fame and from the 2010 game, 52 are currently active on NFL rosters. At the East-West Shrine Game, NFL scouts and coaches have an opportunity to assess the future stars of the National Football League.

More than just a game, it has emerged as a showcase for up and coming NFL talent, but more importantly, the players come together for the beneficiary of the event, Shriners Hospitals for Children. As part of their experience, players and coaches visit Shriners Hospitals for Children Tampa, where they get to spend time interacting with the kids and developing a philanthropic relationship with Shriners Hospitals for Children that will hopefully endure throughout their careers.

“We selected St. Petersburg to host the game because this community supports Shriners Hospitals for Children “ Tampa and is home to our international headquarters,” said Harold Richardson, Executive Director, East-West Shrine Game, “Pinstripe Marketing was a great fit for us because they know the market, they’re very involved in the community, and they have a proven track record of working with non-profits. It’s a bonus that they’re also college football fans.”

About Shriners Hospital For Children
Shriners Hospitals for Children is a health care system of 22 hospitals dedicated to improving the lives of children by providing pediatric specialty care, innovative research, and outstanding teaching programs for medical professionals. Children up to age 18 with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care and receive all services in a family-centered environment, regardless of the patients’ ability to pay. Information about the game can be found online at Follow the East-West Shine Game on Twitter (@Shrine_Game) and Facebook (

About Pinstripe Marketing

Pinstripe Marketing, Inc. is a full-service agency specializing in promoting professional services firms including law, finance, healthcare, engineering, technology and more.  Services include marketing plan development and implementation, advertising, collateral design, event planning, media buying, web design and public relations. For details about Pinstripe, please visit Follow Pinstripe on Twitter (@PinstripeMktg) and Facebook ( for the latest news.

Tampa Bay public relations

Ginger Reichl featured in Charlotte Observer story to compare and contrast the DNC in Charlotte vs. the RNC in Tampa

In today’s Charlotte Observer, Jim Morrill highlights some of the differences in how each city is planning for their respective political conventions next summer.

This front page story covers the 2012 Tampa Host Committees’s use of voluteer action groups to leverage the skills and experience of local professionals, basic security plans for the convention, fundraising strategies, and the local community.

Ginger Reichl, president of Pinstripe Marketing, discusssed St. Petersburg’s role.

”Ginger Reichl lives in St. Petersburg, across the blue waters of Old Tampa Bay about 17 miles from its bigger, more bustling neighbor. ”We’re used to being sort of the sister city,” said Reichl, who owns her own marketing company. But she and others hope to make St. Pete and its nearby beach resorts a big part of the convention. She’s on an action team that’s talking about using St. Pete’s Tropicana Field for a huge welcome party for delegates and media. Like her, other boosters see the convention as an opportunity to bring together communities separated not just by water but often by their own parochial interests.”

To read the entire article, visit the Charlotte Observer.

Pinstripe Marketing is helping companies, organizations and associations who wish to hold an event or reach convention attendees in Tampa. For more information, contact Ginger at

Tampa Bay public relations

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