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Pinstripe Selected as Shrine Game PR Firm

Pinstripe Marketing, a full-service marketing and communications agency based in St. Petersburg, Florida, was selected as the public relations and social media marketing agency for the legendary East-West Shrine Game® to be held at St. Petersburg’s Tropicana Field on January 19, 2013 televised live by NFL Network.

The annual East-West Shrine Game, originated in 1925, and is the longest-running college all-star football game in the country featuring some of the highest-rated NFL draft prospects. Since the inception, 62 East-West Shrine Game alumni have been inducted into the Pro Football Hall of Fame and from the 2010 game, 52 are currently active on NFL rosters. At the East-West Shrine Game, NFL scouts and coaches have an opportunity to assess the future stars of the National Football League.

More than just a game, it has emerged as a showcase for up and coming NFL talent, but more importantly, the players come together for the beneficiary of the event, Shriners Hospitals for Children. As part of their experience, players and coaches visit Shriners Hospitals for Children Tampa, where they get to spend time interacting with the kids and developing a philanthropic relationship with Shriners Hospitals for Children that will hopefully endure throughout their careers.

“We selected St. Petersburg to host the game because this community supports Shriners Hospitals for Children “ Tampa and is home to our international headquarters,” said Harold Richardson, Executive Director, East-West Shrine Game, “Pinstripe Marketing was a great fit for us because they know the market, they’re very involved in the community, and they have a proven track record of working with non-profits. It’s a bonus that they’re also college football fans.”

About Shriners Hospital For Children
Shriners Hospitals for Children is a health care system of 22 hospitals dedicated to improving the lives of children by providing pediatric specialty care, innovative research, and outstanding teaching programs for medical professionals. Children up to age 18 with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care and receive all services in a family-centered environment, regardless of the patients’ ability to pay. Information about the game can be found online at Follow the East-West Shine Game on Twitter (@Shrine_Game) and Facebook (

About Pinstripe Marketing

Pinstripe Marketing, Inc. is a full-service agency specializing in promoting professional services firms including law, finance, healthcare, engineering, technology and more.  Services include marketing plan development and implementation, advertising, collateral design, event planning, media buying, web design and public relations. For details about Pinstripe, please visit Follow Pinstripe on Twitter (@PinstripeMktg) and Facebook ( for the latest news.

Tampa Bay public relations

Ginger Reichl featured in Charlotte Observer story to compare and contrast the DNC in Charlotte vs. the RNC in Tampa

In today’s Charlotte Observer, Jim Morrill highlights some of the differences in how each city is planning for their respective political conventions next summer.

This front page story covers the 2012 Tampa Host Committees’s use of voluteer action groups to leverage the skills and experience of local professionals, basic security plans for the convention, fundraising strategies, and the local community.

Ginger Reichl, president of Pinstripe Marketing, discusssed St. Petersburg’s role.

”Ginger Reichl lives in St. Petersburg, across the blue waters of Old Tampa Bay about 17 miles from its bigger, more bustling neighbor. ”We’re used to being sort of the sister city,” said Reichl, who owns her own marketing company. But she and others hope to make St. Pete and its nearby beach resorts a big part of the convention. She’s on an action team that’s talking about using St. Pete’s Tropicana Field for a huge welcome party for delegates and media. Like her, other boosters see the convention as an opportunity to bring together communities separated not just by water but often by their own parochial interests.”

To read the entire article, visit the Charlotte Observer.

Pinstripe Marketing is helping companies, organizations and associations who wish to hold an event or reach convention attendees in Tampa. For more information, contact Ginger at

Tampa Bay public relations

Gearing up for RNC marketing and events

Pinstripe Marketing was featured in two Republican National Convention stories in this week’s Tampa Bay Business Journal.

In the first, Planners: Visibility, outreach crucial to landing RNC business, Pinstripe president Ginger Reichl discusses how Pinstripe is positioned to earn business from companies and organizations who need event planning, marketing, public relations and social media assistance while in town for the convention.

“Ginger Reichl’s near-term strategy is visibility for Pinstripe Marketing, her St. Petersburg firm that has an event planning focus. To capture business during “a whole week that will be nothing but events,” Pinstripe’s marketing push will have a dedicated website, social media and a Google AdWords campaign.  When you have out-of-town groups that need an event planned or need social media assistance, we want to earn that business,” Reichl said.

In the second story, Volunteer groups take action for the Republican National Convention, Ginger discusses our role in the Communications Action Group which is charged with promoting the Tampa Bay area to attendees of the convention.

“The communications group works to establish the message that the region wants to promote when people come to town, which may involve billboards, advertising and receptions,” said Ginger Reichl, president of Pinstripe Marketing and a volunteer on the Communications Action Group. In addition to visibility and the chance to network, participation provides Pinstripe the opportunity to contribute to convention-related communications. “We’re working together and bringing our own expertise to them mission,” Reichl said. “The fact that it’s all-volunteer raises the excitement in the room.”

See the entire stories here.

Tampa Bay public relations

Pinstripe Marketing selected to participate on the 2012 Tampa Host Committee Communications Action Group

Pinstripe Marketing, a Tampa Bay-based communications firm has been selected to participate on the Communications Action Group, supporting the 2012 Tampa Republic National Convention Host Committee.

The 2012 Tampa Bay Host Committee is a not-for-profit organization that serves as the officially designated Presidential Nominating Convention Host Committee. It is not involved in any political activity and is not considered a political committee. The host committee will confirm sponsorships, execute local programs and recruit volunteers, while maintaining the primary functions of alleviating the burdens of local government, promoting the Tampa Bay area, encouraging commerce in the local community, and projecting a favorable image of Tampa Bay to the attendees and the worldwide media in attendance at the 2012 Republican National Convention.

The purpose of the Communications Action Group is to advise and consult on the most effective promote business and tourism in Tampa for the GOP Convention and beyond. The group is also responsible for encouraging attendance at the convention welcome reception.

For more information about the 2012 Host Committee or to support the organization with a donation, please visit

Tampa Bay public relations

Pinstripe Produces SPCA TV Spot

Pinstripe Marketing Produces Pro Bono Television Commercial for SPCA Tampa Bay

The annual SPCA Tampa Bay 3K Petwalk is the organization’s largest fundraiser and participation from the community is crucial to its success. To help recruit donors and walkers, St. Petersburg-based advertising agency, Pinstripe Marketing, donated the production of a 30-second television commercial. With generous support from Bright House Networks, the spot will run from September 30through October 14, 2011.

The Petwalk is a 1.8 mile walk through Straab Park in downtown St. Petersburg that features a free pancake breakfast compliments of IHOP, a best dressed pet contest, the St. Petersburg Times Adoptable Pet Parade, dog agility courses, K-9 demonstrations, a food court, doggie spa, vendors, music and more.

“The 3K Petwalk typically raises more than $150,000 which helps offset the $9,300 we spend each day on direct animal care,” said SPCA CEO, Martha Boden. “Support from companies like Pinstripe Marketing ensures that 100 percent of the money raised from the walk goes directly to the care of homeless, abused and unwanted animals in our community. We couldn’t do it without them.”

The television commercial was produced with support from Mike Compton, Ed Favara, Brian Treby and Camp Salty Dog and can be found on YouTube at

Tampa Bay public relations

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