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Pinstripe Produces SPCA TV Spot

Pinstripe Marketing Produces Pro Bono Television Commercial for SPCA Tampa Bay

The annual SPCA Tampa Bay 3K Petwalk is the organization’s largest fundraiser and participation from the community is crucial to its success. To help recruit donors and walkers, St. Petersburg-based advertising agency, Pinstripe Marketing, donated the production of a 30-second television commercial. With generous support from Bright House Networks, the spot will run from September 30through October 14, 2011.

The Petwalk is a 1.8 mile walk through Straab Park in downtown St. Petersburg that features a free pancake breakfast compliments of IHOP, a best dressed pet contest, the St. Petersburg Times Adoptable Pet Parade, dog agility courses, K-9 demonstrations, a food court, doggie spa, vendors, music and more.

“The 3K Petwalk typically raises more than $150,000 which helps offset the $9,300 we spend each day on direct animal care,” said SPCA CEO, Martha Boden. “Support from companies like Pinstripe Marketing ensures that 100 percent of the money raised from the walk goes directly to the care of homeless, abused and unwanted animals in our community. We couldn’t do it without them.”

The television commercial was produced with support from Mike Compton, Ed Favara, Brian Treby and Camp Salty Dog and can be found on YouTube at

Tampa Bay public relations

Pinstripe Marketing President Named to St. Petersburg Museum of History Board of Trustees

Pinstripe Marketing is pleased to announce that agency president, Ginger Reichl, was recently appointed to the St. Petersburg Museum of History’s board of trustees.

The museum is the oldest in St. Petersburg and responsible for collecting and preserving historical artifacts, photos and documents of the city, county and state.  Exhibits feature St. Petersburg’s role in aviation history, World War II, Native American-history and more.

A lifelong St. Petersburg resident, Reichl is the president of Pinstripe Marketing, a full-service agency that specializes in promoting professional services firms. She also serves on the board of directors of several trade associations, professional organizations and other local non-profits

Tampa Bay public relations

One St. Pete: Local Residents Launch Grassroots Campaign to Unite the City

osp_rastaThe citizens of St. Petersburg are launching a grassroots public service campaign to unite the city as a single community. The campaign launches at 9 p.m. on Friday, April 1, 2011 when images will be projected onto the sides of 20 downtown buildings.

Kevin Hohl, chief strategy officer for HD Interactive, had the idea the morning after the fatal shooting of St. Petersburg police officer, David Crawford. After enlisting support from friends, the campaign was born.

“St. Petersburg is a wonderful city full of passionate people, but we thought it needed an injection of pride,” said Hohl. “Our hope is that this dramatic display of art and technology generates some curiosity and a renewed sense of city pride. We’re encouraging residents to take a brief moment to remember why we choose to live here and to commit to being a positive member of the community. We may not always agree, but we can move forward together.”

Beginning at 9 p.m., giant QR codes will be projected on the buildings. When scanned with an app on an iPhone, Droid or Blackberry, this unique barcode directs the mobile user to the web site where they can pledge to be part of One St. Pete. At 10 p.m., the images will begin to rotate with photos of St. Petersburg residents holding up one finger, including a mother, an artist, a child, a firefighter, and Mayor Bill Foster. A Facebook page was also created for residents to ‘Like’ the campaign and add their own photos.

In addition to HD Interactive and a team of more than 40 volunteers, supporting companies include Industrial Strength, a national audio-visual company, Pinstripe Marketing, a St. Petersburg marketing and PR firmTim Boyles PhotographySt. Pete Pier, the City of St. Petersburg Arts and Economic Development departments, and Blue Lucy, a local design firm and art gallery.

“I’m a St. Pete native, so when Kevin approached me about helping with the campaign, I didn’t have to think twice,” said Ginger Reichl, president of Pinstripe Marketing. “We know that pledges of unity from city hall or the chamber of commerce aren’t enough. The citizens must come together as one.”

See the story in the St. Petersburg Times: One St. Pete campaign launches to help heal, unite divided city

Tampa Bay public relations

Ginger Reichl Named Game-Changer of the Year by Business Buddies Tampa Bay

Ginger Reichl Business Buddies Game Changer of the YearPinstripe Marketing is pleased to announce that agency president, Ginger Reichl, was named Game-Changer of the Year by Business Buddies Tampa. The Best in Business Awards recognize professionals with outstanding contributions to their companies, charity and community. The award was presented at the Business Buddies Tampa Holiday Ball at the Mainsail Conference Center on December 16, 2010.

“It is such an honor to be recognized among Tampa Bay’s most dynamic and charitable professionals,” said Reichl. “I always look for community service when hiring members of my team and we dedicate a significant amount of the agency’s resources to support non-profits. This award is particularly humbling because it acknowledges the work that is done because it is right, not because it is profitable.”

Some of Tampa Bay’s most well-respected business leaders served as judges for this year’s Best in Business Awards. The distinguished list includes: Chris Sullivan, founder and former CEO of Outback Steakhouse, Paul Avery, former OSI COO and chair council of the Fara Energy Ball, Renee Vaughn, president of Williams Consulting Group, Cynthia Lake, director of The Children’s Dream Fund, Ron Weaver, chairman of the Environmental and Land Use Law Department of Stearns Weaver Miller Weissler Alhadeff & Sitterson, and Julia Gorzka, founder of Brand Tampa.

Reichl was recognized for growing Pinstripe Marketing, her contributions to several non-profit organizations, and for her role in initiating the redevelopment of the 600 Block of Central Avenue in downtown St. Petersburg.

Tampa Bay public relations

Pinstripe Marketing Wins Historic Preservation Award

Pinstripe Marketing was presented with a Historic Preservation Award for Excellence in Commercial Rehabilitation from St. Petersburg Preservation on October 19, 2010. The award was presented for Pinstripe’s role in initiating the rehabilitation of the historic Crislip Arcade and 600 Block of Central Avenue in downtown St. Petersburg.

“It is an honor to receive this award from St. Petersburg Preservation,” said Pinstripe president, Ginger Reichl. “As a St. Pete native, I understand how important it is to preserve our city’s significant buildings and to support growth that honors our rich history. The Central arcades are unique landmarks that deserve to be protected and celebrated.”

Shortly after moving the agency to the 600 Block in late 2007, Pinstripe led the effort to refurbish the vacant and blighted Crislip Arcade and adjacent buildings. Following a meeting with the building’s owner, Tom Gaffney, Pinstripe coordinated a clean-up initiative with more than 70 volunteers and started planning an exterior art project. With increased momentum and interest in the project, Councilwoman Leslie Curran, several departments within the city, St. Petersburg Preservation, and local businesses including J Allan Studios and Studio@620, joined the initiative and worked closely with Gaffney to re-develop the arcade as a home for emerging artists, galleries and small businesses.

The grand re-opening of the 600 Block was held on April 5, 2010 and now houses more than 20 businesses.

Tampa Bay public relations

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