Recent Posts

Pinstripe Marketing President Named to SPCA Tampa Bay Board of Directors

Pinstripe Marketing is pleased to announce that agency president, Ginger Reichl, was recently elected to the Board of Directors of SPCA Tampa Bay.

SPCA Tampa Bay is the only open door shelter in Pinellas or Hillsborough Counties. They accept any animal, including animals that other shelters must turn away. For more information about SPCA Tampa Bay, visit

Reichl is the president of Pinstripe Marketing, a full-service agency that specializes in promoting professional services firms. She also serves on the board of directors of several trade associations, professional organizations and other local non-profits.

About Pinstripe Marketing
Pinstripe Marketing is a full-service marketing agency specializing in promoting services firms. Services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design and public relations. For more information, please visit

Tampa Bay public relations

More Crislip Arcade news

july09-129Our Clean Up Crislip project was a huge success with nearly 70 volunteers who gave their time and talents to clean up the 600 block of Central Avenue. Now that the arcade and adjacent storefronts are empty, there are artists and businesses ready to rent!


See the Times article with the latest news.




Crislip…. progress?

crislip4I’m very happy to report some progress with our little block in downtown St. Pete.(A big thank you to those that signed our petition last year.)

Since the article in in November’s Business Journal, it was slow until last month when we met with members of the St. Pete Preservation Society and The Studio @620 to kick our plans into gear.  We’ve since met with city council, the codes department and the owner to see what we can do to get some things moving.

I’m excited that it looks like it will be a lot more than a simple ‘art project’ on the exterior, but has grown into a plan to bring artists and businesses back into the building. We did a walk-through of the property to see the condition of the arcade and the storefronts. Afterwards, we asked the city to remove the benches along the sidewalk, to trim the trees to let in more light, and they volunteered to re-paint the parking lines. All of that was completed within two weeks (amazing how quickly the system can move!)

So now, we’re looking for businesses to move into the storefronts. In exchange for some sweat equity and very, very inexpensive rent – we can revitalize Central Avenue!


As Central Avenue block languishes, owner and St. Petersburg leaders seek pick-me-up – St. Petersburg Times, May 27, 2009
Businesses seeking action at Crislip Arcade on Central – Tampa Bay Business Journal, November 28, 2008
St. Petersburg’s ‘Central’ opportunity – August 29, 2008
Central businesses sound off – August 29, 2008
Retro arcade in downtown changes hands again – St. Petersburg Times, July 28, 2008
Hope for St. Pete’s historic Crislip Arcade – Creative Loafing, July 15, 2008
Out with the old – St. Petersburg Times, June 18, 2006

Pinstripe Launches Pro Bono Campaign for SPOT

Pinstripe Marketing unveiled a new advertising campaign for SPOT (Stop Pet Overpopulation Together) at the grand opening of its first spay/neuter clinic in Pinellas Park. Last September, the Pinstripe team selected SPOT as their 2008 pro-bono client. “We believe it is the responsibility of our profession to lend our time and talent to help these organizations to make a better community”, said Ginger Reichl, president of Pinstripe Marketing. “We really had fun and appreciated their trust.”

SPOT is a non-profit organization that provides low cost spay/neuter services and education on pet overpopulation to the Tampa Bay community. Last year, they distributed 6,000 vouchers for discounted spay/neuter procedures with a 66% redemption rate in Pinellas County. SPOT chose February to open their first clinic in celebration of National Spay/Neuter month. Pamela Borres, the founder of Stop Pet Overpopulation Together, was thrilled to be working with a professional marketing agency. “We wanted to make the decision to spay or neuter a pet the fashionable solution to pet overpopulation,” explained Pamela. “The board and I are very pleased with the resulting campaign!”

With so many pet organizations in Tampa Bay, Pinstripe’s creative team decided to do something extreme to grab the public’s attention. The campaign relies heavily on imagery provided by Danette Morse, a freelance pet photographer and SPOT board member. The sets range from dingy St. Petersburg alley to a stripper pole at a local gentleman’s club.

The new clinic is at:

4403 62nd Avenue
Pinellas Park, FL 33781
(727) 545-3463

The final campaign can be found online

The campaign was supported by:

Danette Morse, Photography by Danette
Friends of Strays
Jill McDonald
Kathleen Kiley & Allie, the Standard Poodle
Maria Ryan
Pet Food Warehouse
Shanan Lewis & Natasha, the Russian Blue
Yoda, the French Bulldog
Zoe, the Weimeraner

SPOT is a non-profit spay/neuter clinic that provides low cost spay/neuter services and education on pet over-population to the Tampa Bay community. For additional information on SPOT please visit or call (727) 545-3463 for more details.


Ginger Reichl Appointed to Brookwood Board of Directors

Pinstripe president, Ginger Reichl, has been appointed to the Brookwood Florida board of directors.

Brookwood is a group home for girls ages 11 to 21 who are victims of abuse, neglect, violence, family dysfunction, homeless, or transitioning out of the state foster care system.

Brookwood’s treatment philosophy is a combination of cognitive, behavioral and reality therapies. The program goal is to assist troubled young women in developing skills, self-concepts and a maturity level sufficient to successfully return home or move into independent living.

“My mother volunteered at Brookwood for many years while I was growing up. I would sometimes join her as she went to play bingo with the girls, or to take supplies for their welcome bags. It touched me to see them get excited about ‘winning’ shampoo and shower gel,” said Ginger. “I am honored to serve on the board of directors and hope to bring more awareness about this outstanding organization and the important work they do.”

Tampa Bay public relations

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