Recent Posts

This one is for the birds (and dogs, and cats, and rabbits, and…)

spcalogo_largeI am so excited to learn that I was elected to the board of directors for SPCA Tampa Bay– the only open door shelter in Pinellas or Hillsborough Counties. This is an amazingorganization that accepts any animal, including animals that other shelters must turn away.

While I’ve always been generally aware of SPCA, I got to know a lot more about them when we selected the agency as one of our pro bono clients last year. We created a great campaign for them, and through it, became more impressed with the work they do for our community. A lot more work than they’re given credit for.

I was honored when they inquired about my interest in becoming a board member. After doing an in-depth tour of the impressive facilities (including the farm – my new happy place!) and talking with several current board members, I knew it was something that I would be passionate about – enough to dedicate the time to be effective.

Yoda approves, too.

For more information about SPCA Tampa Bay, visit

Tampa Bay public relations

Welcoming new neighbors on the 600 Block

We had a quick meeting this afternoon to welcome some of our new neighbors to the  block! I haven’t posted anything about the Crislip in a while, but the progress has been fantastic. What started as a simple exterior clean up project to make the block lookbetter has developed into an amazing redevelopment initiative. The owner has invested in new facades for several of the shops, improvements to the arcade, and many much needed repairs to the building. The result?  New neighbors!

The 600 Block has a few art studios and galleries that have already moved in, and several more due to open by the end of March. It is impossible for me to express my excitement about this progress.

During the meeting, we discussed the re-branding effort for the area. Ideas included The Central Arcade District, Central Artery, Vibe, Arts District and others.  We’re looking forward to the grand opening!


Pinstripe helps fuel revival of one block of St. Petersburg’s Central Avenue

This St. Petersburg Times story highlights the latest progress with our little block of Central and the Crislip Arcade. Hard to believe this all started because we were tired of walking past (and smelling) the mess on our way to lunch everyday. Just a small example of what can be done when you take action. We are so excited about our new neighbors!

“Pinstripe Marketing at 695 Central Ave. initially approached Gaffney about cleaning up the area. “We found out through the Preservation Society that the Crislip was one of the last arcades in the city, so we really wanted to do something about that.”


Pinstripe Marketing President Named to SPCA Tampa Bay Board of Directors

Pinstripe Marketing is pleased to announce that agency president, Ginger Reichl, was recently elected to the Board of Directors of SPCA Tampa Bay.

SPCA Tampa Bay is the only open door shelter in Pinellas or Hillsborough Counties. They accept any animal, including animals that other shelters must turn away. For more information about SPCA Tampa Bay, visit

Reichl is the president of Pinstripe Marketing, a full-service agency that specializes in promoting professional services firms. She also serves on the board of directors of several trade associations, professional organizations and other local non-profits.

About Pinstripe Marketing
Pinstripe Marketing is a full-service marketing agency specializing in promoting services firms. Services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design and public relations. For more information, please visit

Tampa Bay public relations

More Crislip Arcade news

july09-129Our Clean Up Crislip project was a huge success with nearly 70 volunteers who gave their time and talents to clean up the 600 block of Central Avenue. Now that the arcade and adjacent storefronts are empty, there are artists and businesses ready to rent!


See the Times article with the latest news.




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