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East-West Shrine Game Wrap Up

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Saturday, January 21, 2017, marked the 92nd annual East-West Shrine Game and Pinstripe’s sixth year managing the advertising, social media, public relations, media credentials, pre-game and much more. While preparation for the game takes a couple months, the week leading up to it is an action packed time for us, and we love every moment of it!

 

Kicking off the week with a visit to the Shriners Hospitals for Children – Tampa with four busloads of all-star football players, coaches, team managers and other staff is incredible. We couldn’t think of a better way to remind ourselves and these young rising star football players what the Shrine Game means.

Monday am – We start the day by visiting the Game Office at the Tradewinds Hotel on St. Pete Beach. We check in with the staff there, pick up the most up to date rosters and practice schedules, and just say hi to all of our wonderful colleagues that make the Shrine Game possible.

Monday lunch – We collect and organize all of our media interview requests for the players and coaches. These have been arriving via text, phone call, email – any method the press can connect with us, they do! Our goal is to make sure the press gets what they want, but also that the players get exposure for the week – they’ve worked hard to get here and deserve some recognition for that.

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Monday afternoon – Head over to Shorecrest Preparatory School football stadium, where the East Team practices. We set up our media table, where we distribute rosters, schedules, and check-in writers, photographers, and videographers who are approved for credentials to access the practice field and press box at the game. We even hand out mints and sunscreen, because we’re just thoughtful like that. You’d be surprised at how many people take advantage of both. We take photos and video of practice and post to all social accounts. After practice we pull players aside for in-person interviews with media, and give them instructions for radio and interview call-ins they will need to do in the evening. Later in the afternoon, we head over to St. Pete High football stadium for West Team practice, where we do the same thing that we did with the East Team.

Monday night – We all meet to go over media requests, recap the last two days, look at photos/video, and make sure we’re on track for the rest of the week. The whole team is always checking in with each other to make sure all bases are covered and to see if anyone needs help with anything.

Tuesday – Thursday – These days are much like Monday – we attend practices, connect with media, and make sure that social is alive with photos, updates, and fun, interactive posts to keep our fans engaged and make sure they can follow what is going on. Some of the players’ families are not able to attend the game, so our posts are their way of seeing what is going on during the week.

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Thursday, Friday, Saturday mornings – Prior to the week, we booked morning shows for the executive director of the game and the Shriners Hospitals patient ambassadors, so we attend these morning shows for support and guidance, as well as to connect with the patient ambassadors. This is our first time meeting them and it is always a pleasure!

Friday evening – We attend the banquet! The Shriners, players, coaches, and the Shrine Game team come together at Tropicana Field for a night filled with food, awards, and celebration. The executive director of the game, Harold Richardson, presents the Pat Tillman Award. Pat Tillman was a professional football player who walked away from the game after the terrorist attacks of September 11, 2001 to join the U.S. Army and fight for our country. After just three years in the NFL, Tillman turned down a multi-million dollar contract offer from the Cardinals to enlist in the U.S. Army. He was killed during a mission in Afghanistan in 2004. This year the award, which recognizes the player who best exemplifies character, intelligence, sportsmanship and service, went to Air Force safety, Weston Steelhammer.

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Saturday – GAME DAY! Although kickoff is at 1pm, the Pinstripe team is at The Trop at 10am to set up the press box, go through the production schedule with the Rays video team, and get ready to provide last-minute media credentials at will call. We manage the pre-game pageantry, in-game video and graphics, half-time show, sideline photography, press statistics, MVP voting, the final game press releases, and more! It feels like we fit a month of work into a single day that lasts well into the night. It is a tremendous sense of satisfaction as we look out over the dark, empty Tropicana Field where just a few hours before, a hundred young football stars burst onto the field to play for their futures, for their families, for many of their own reasons, but most of all, for the millions of Shriners Hospitals for Children patients who benefit from the game.

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Pinstripe a Founder of Et Cultura Film Music Interactive Festival

interactive marketing communicationsThe first Et Cultura Film-Music-Art-Interactive-Makers Festival will be held November 16-20, 2016 in downtown St. Pete. The Festival is St. Petersburg’s showcase for everything from film-making to art, music, yoga, cutting-edge technologies, digital innovation and entrepreneurial inspiration.

The Festival features pop up art shows in galleries across the city, and a makers space and film screenings at Green Bench Brewery. Interactive presentations and panel discussions will take place at the Station House event space, and music will be featured at several venues across the city. Yoga classes will be held every day of the festival on the event grounds near Green Bench Brewery.

The festival is a community event and is made possible through the collaboration of artists, film-makers, entrepreneurs, musicians, and other creatives and businesses that support the growth of downtown St. Petersburg’s cultural tableau. Partners include Pilot Moon Films, Green Bench Brewery, Film Freeway, Daddy Kool Records, St. Petersburg Arts Alliance, Keep St. Petersburg Local, Station House, and Pinstripe Marketing.

“As a creative agency, we are proud to be a part of St. Pete’s cultural revolution,” said Pinstripe president, Ginger Reichl. “We are excited about the future of Et Cultura and what it represents in our city – the passion our neighbors have for the arts, technology, entrepreneurship, and innovation.”

Visit www.etcultura.com for more information.

Follow Et Cultura Film-Music-Art-Interactive-Makers Festival on Facebook, Youtube and Twitter for updates.

 

Marketing as a New Year’s Resolution

marketing new year's resolutions tampa bay marketing florida advertising agency

Is one of your New Year’s resolutions to grow your business? To do more marketing? To be more strategic? To work smarter, not harder? You’re not alone! Each year, our phones start ringing on January 2nd with clients ready to start off strong.

If you need support to refresh your brand, launch that new web site, generate new content, shoot new videos, design new marketing collateral, build relationships with the media, or just to keep you on track – we’re here for you. Let’s set up a meeting and discuss your resolutions!

Be More Awesome in 2016!

Trade Show Checklist from ADM Two

Tampa custom trade show booth design

ADM Two is the premier trade show display and museum exhibit company in Central Florida – and we are proud to call them a client, a vendor, and friends. Whether we need a quick banner stand or pop-up trade show booth, a one-of-a-kind custom display, or design and construction for a corporate interior, they have the talent and resources to make it happen. They’ve helped thousands of clients effectively design, build, set-up and tear-down trade show displays – and more than anyone else – they know how to stay organized to make the most out of an industry show. They’ve shared their tried-and-true checklist with us so we can share it with you.

And if you need assistance with a trade show booth, museum display or custom corporate interior, give them a call!

Trying to Remember it All

The moment you decide to participate in a trade show, start your trade show checklist. There are so many things to remember that the trade show checklist is not just important – it is essential for success. Failure to adhere to the trade show checklist could be disastrous.

We recommend breaking the trade show checklist down into sections. Below is a sample that may help you get started. Depending on your industry, you may need to add and subtract items and sections, but this list will give you a general idea of what your list will look like.

 

Marketing Materials

  • Method to collect leads (scanners, card collection, etc.)
  • Business cards
  • Brochures
  • Rack cards
  • Folders
  • Giveaways
  • Prizes

Staff

  • Business attire
  • Dinner wear for after parties or dinners during the event
  • Casual clothes for down time
  • Comfortable shoes
  • Workout clothes and/or swimsuit
  • Toiletries
  • Itinerary
  • Computer and charger
  • Cell phone and charger
  • iPads or other devices to be used on the trade show floor

Trade Show Checklist

  • Graphics are professionally designed and exemplify your brand
  • Wires are hidden for aesthetic and safety purposes
  • Fabric signs are level and not wrinkly
  • All elements of the booth are where they should be
  • You have an area for storage space
  • Lighting, computer/television screens and all electronics are functioning properly
  • All equipment is safely in place
  • All electronics are either plugged in or fully charged

 

You can start to see that it is easy to forget small items. Your trade show planning should include a revisitation of the trade show checklist periodically, to ensure that you are covering all corners.

 

Check out some of our other articles to get ideas for trade show display graphics.

Gearing up for RNC marketing and events

Pinstripe Marketing was featured in two Republican National Convention stories in this week’s Tampa Bay Business Journal.

In the first, Planners: Visibility, outreach crucial to landing RNC business, Pinstripe president Ginger Reichl discusses how Pinstripe is positioned to earn business from companies and organizations who need event planning, marketing, public relations and social media assistance while in town for the convention.

“Ginger Reichl’s near-term strategy is visibility for Pinstripe Marketing, her St. Petersburg firm that has an event planning focus. To capture business during “a whole week that will be nothing but events,” Pinstripe’s marketing push will have a dedicated website, social media and a Google AdWords campaign.  When you have out-of-town groups that need an event planned or need social media assistance, we want to earn that business,” Reichl said.

In the second story, Volunteer groups take action for the Republican National Convention, Ginger discusses our role in the Communications Action Group which is charged with promoting the Tampa Bay area to attendees of the convention.

“The communications group works to establish the message that the region wants to promote when people come to town, which may involve billboards, advertising and receptions,” said Ginger Reichl, president of Pinstripe Marketing and a volunteer on the Communications Action Group. In addition to visibility and the chance to network, participation provides Pinstripe the opportunity to contribute to convention-related communications. “We’re working together and bringing our own expertise to them mission,” Reichl said. “The fact that it’s all-volunteer raises the excitement in the room.”

See the entire stories here.

Tampa Bay public relations

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