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Women’s Conference of Florida Recap

women leadership_news

We attended the Women’s Conference of Florida this fall – what an incredible experience. We walked into the Marriot Waterside Hotel on a bright and sunny Thursday morning, full of anticipation. As we walked through registration we saw other faces full of excitement, anticipation, hope. And boy, we were not disappointed.

The first presentation was given by Nely Galan, author, real estate mogul, founder of the Adelante Movement, and former President of Telemundo. What a great way to kick off the conference! Nely was full of energy and inspiration, her stories were riveting, and she sent a wave through the crowd that made us all want to leave that room and do amazing things. She started her story with her childhood, when her family immigrated to the United States from Cuba. She ended up in a strange school, strange neighborhood, and they all had to learn a new language. She told of her and her family’s struggles, but through each and every obstacle, she was able to make the most of the situation and create positives out of negatives – EVERY SINGLE TIME!

Galan was so vivacious in her story-telling, so funny and sincere – she really wants other women to succeed and listening to her story is a step in that direction. Each attendee received a copy of her book, “Self-Made: Becoming Empowered, Self-Reliant, and Rich in Every Way,” which we will review when we’re done reading! The title is fairly self-explanatory, and as a sneak preview, Nely recounts the story of her childhood and rise to real-estate moguldum and self-made woman. Her motto, “buy real estate, not shoes,” is wise advice, one that we can all learn from. As she told story after story, this kept coming up; she also reminded us that everyone has moments of insecurity and “around the corner from my biggest failures are my biggest successes.”

Another stand-out presenter was Tiffany Dufu, Chief Leadership Officer of LEVO. She talked about “dropping the ball” as a positive, in the sense that if you let yourself drop the ball on certain things, you can excel in others. In other words, you have to figure out what is most important for you and focus your energies on those things. For example, sometimes you have to leave the dirty laundry for another day when you have a tight deadline to meet on a project, or you may be forced to order pizza for family dinner instead of that super healthy home cooked meal if you really need to squeeze in a workout. She also recommends learning to ask for help. Many super women try to take on all the heavy lifting without asking partners or friends for help. Stop this! Tiffany’s final point is that when we do things like this, we should own it, not feel guilty, not beat ourselves up. No one is perfect. If you’re going to try to “do it all” and be Wonder Woman, you will have to accept the occasional slip up or assistance. And when it comes to ordering pizza for family dinner instead of that healthy, vegetable heavy meal, you know no one else is complaining!

There were many other incredible women presenting during the conference, each one with a unique story of their rise to leadership, fortune, and in some cases, fame. Our takeaways – if you see a women’s conference or presentation, sign up for it – it will inspire you. Women are powerful, stop doubting yourself. Hard work pays off. Do something every day to achieve your goals. Rid yourself of guilt and go conquer the world!

Et Cultura Festival – Interactive Sessions, Music, Art, Film, Craft

et cultura public relations_news

Et Cultura Festival wrapped up last week, and we wanted to share just a few of the interesting things we saw and experienced over the five-day festival’s myriad activities. It was definitely a whirlwind week and since we do public relations for the festival, the few weeks before were pretty hectic as well, but we had a great time and we’re already looking forward to next year.

et cultura news channel 8 daytime morning show pr

Some of the highlights that we were able to catch:

SEEDS interactive sessions at the Morean Center for Clay were phenomenal. There were several presentations throughout the day, all related to gardening, plant-based diet, sustainable living. It was incredibly interesting and enlightening, plus some of the presentations were interactive. One presenter, Kim Campbell, Director of Recipe Development and Culinary Education for PlantPure, Inc., even did a recipe demonstration where she prepared 3 giant pressure cookers full of Ethiopian butternut squash and lentils with brown rice. She made enough to go around the entire room, and the whole room smelled incredible. Not only that, the dish tasted amazing, so we are definitely going to try making some recipes like this in the future.

seeds festival community public relations

Another highlight of the SEEDS interactive sessions included live gardening demonstrations by some of St. Pete’s local farmers, which sparked some of the Pinstripe family to go home and start gardens. The weather was perfect and the crowd was thick for these sessions, which means a lot of people are interested in growing food.

seeds et cultura public relations pr

A panel discussion called “Prescribing Food as Medicine” provided some fascinating insights into how diet directly affects physical health and illness. One fascinating case in particular was a diabetic patient who was very sick changed their diet to plant-based and no longer had to use insulin. Other panelists discussed the affects of diet on heart disease, obesity, and even cancer.

seeds plant based nutrition public relations

Lots of interested folks at the SEEDS interactive sessions all day long.

et cultura festival film public relations

The Future City interactive sessions at Station House featured a wide variety of topics focused on economic development, supporting local businesses, affordable housing, social justice and more.

Small Is Big discussed the importance of championing locally owned and operated businesses and using entrepreneurs, citizen volunteers, events and artists for community development as well as an economic driver.

Et Cultura St. Pete

What Is “Affordable” Housing These Days? featured speakers representing the city, developers, the tiny house movement and others. The discussion highlighted the needs for a variety of places to call home that we can afford and want to live in as our city grows, continues to attract young talent, and needs to support a service-oriented workforce and address the changing needs of an aging population.

Et Cultura St Pete

Perhaps the most interesting discussion on Thursday was Inclusive Cities featuring social justice advocate, Weldon Angelos. The panel discussed ideas for building a more equitable system in our community and beyond for citizens who break the law, serve their time, and want to re-enter society. Weldon Angelos story is fascinating and infuriating. He was sentenced a mandatory 55 years in prison for selling a few pounds of marijuana while possessing a firearm – a sentence so extreme that his judge, unable to go below the mandatory minimum, called on the president to commute Weldon’s sentence. Barring such a presidential commutation, taxpayers would spend more than $1.5 million to keep Weldon behind bars until he was 80 years old. Weldon’s sentencing provoked unprecedented public outcry. Twenty-nine former judges and prosecutors filed a ‘friend of the court’ brief beseeching Weldon’s sentencing judge to declare the sentence unconstitutional. At sentencing, Judge Paul G. Cassell called Weldon’s punishment “unjust, cruel, and even irrational,” comparing it to much shorter federal sentences given to repeat child rapists and airplane hijackers. Judge Cassell wrote a 67-page opinion urging President Bush to commute Weldon’s sentence to 18 years or less. Unfortunately, none of these efforts proved fruitful until recently, when President Obama commuted his sentence– after Weldon served 13 years in prison.

You can see more of Weldon’s story here:

On Friday we were fortunate enough to join a group of educators for the RADICAL SCHOOLS interactive sessions. The keynote speaker was Geoffrey Canada, who flew down from Harlem, New York City to discuss his work with the Harlem Children’s Zone and the philosophy of his educational approach. He and his colleagues seek to change the lives of inner-city kids, prevent youth violence and foster community development through education reform. The model encourages educators to meet students where they are and use their own interests and needs to create active participation in their education and future.

One really cool element of the RADICAL SCHOOLS interactive sessions was a portable skate and BMX half pipe. They set it up right in the middle of 2nd St between 1St Ave and Central in downtown St. Pete, closed off that street, and had professional BMX riders and skateboarders doing tricks. It was definitely a good way to get every kid’s attention, and a huge crowd of both children and adults gathered to see the talented athletes doing cool tricks and defying gravity.

et cultura radical schools event public relations

Of course, we also caught a few of the concerts, films, art shows and the makers market – Et Cultura is a week of what is best in St. Pete!

Our public relations efforts for Et Cultura included media relations and leveraging our relationships with local television stations to book morning shows for Et Cultura founders and other interesting interviewees. It’s a win-win situation, as the hosts get to meet great people who are making cool things happen in our community, and our clients have the opportunity to discuss their events and draw more attendance to their events on television shows with thousands of viewers across the Tampa Bay area. Next time you have an event or news-worthy business happening, get in touch with Pinstripe and we can help you get the word out to our community, both in television and in print.

Et Cultura Festival Wrap-Up

et-cultura-wrap-up_newsAbout a month ago the first inaugural Et Cultura Festival took place. The festival was the culmination of four creative minds, a city in the midst of tremendous cultural growth, and a collective of people from a myriad of spaces, from technology to politics to art to education to craft brewing. The timing, it seemed, was perfect. The City of St. Petersburg was ready for this.

Lea Umberger, one of the 4 founders of Et Cultura Festival, at Station House St. Pete.

Lea Umberger, one of the 4 founders of Et Cultura Festival, at Station House St. Pete.

et cultura film festival

Colin Lyman, one of the four founders of Et Cultura Festival.

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Joel Malizia and David Allison, two of the founders of Et Cultura.

Pinstripe Marketing got involved back in June when we met Joel Malizia, one of the founders of Et Cultura. We invited Joel into our office to chat and he captivated us with the promise of Et Cultura – our creative souls could not resist a festival full of art, music, film, and interactive. We decided to sponsor the festival in a big way – by doing pubic relations and media relations in the months leading up to and during the festival. So it began. Wrapped up in the whirlwind, we were in awe as excitement built around the festival. It seemed as if everyone we knew had heard of Et Cultura, either from us or someone else. We were a part of something big in a city we are proud to call home, something that, deep down under, we all knew was coming.

We also saw some great connections and decided to get some of our clients involved. Shorecrest Preparatory School sponsored part of Et Kidtura, a section of the festival just for kids. Our friends at ADM Two, a trade show fabrication and design firm, sponsored many of the beautiful banners and signs for the festival.

We attended as many as the interactive sessions as we could, and were wowed by the local and national presenters that stood before us and discussed their experiences and thoughts on technology in design, entrepreneurship, and even art. The final keynote speaker was South By Southwest’s own Catlin Whitington. After his presentation a panel discussion erupted about how to keep the momentum of Et Cultura going, to make it a signature of St. Pete.

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Panelists for the Metathesis St. Pete discussion after SXSW keynote speaker Catlin Whitington’s presentation.

The art and music started on Friday with a graphic design exhibition curated by HYPE Group and held in the beer garden at Green Bench Brewery. DJ Sugarbear was spinning soul music that had us all grooving, and in general it was a great atmosphere. The four Et Cultura founders, Lea Umberger, Joel Malizia, Colin Lyman, and David Allison had their official ribbon cutting ceremony right there by the artwork, and later we all headed down to see local band, The Hip Abduction.

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The four Et Cultura founders cut the ribbon at the graphic design show.

Saturday’s art exhibition, Heroes and Villains, was curated by Black Amethyst Gallery and featured dozens of local artists of many different mediums depicting their own versions of heroes and villains from literature and film. The makers festival took place as well, so there was plenty to see and do. A spectacular projection mapping display was held every hour along with music on two stages and several films being screened. It was an action packed weekend.

We are so glad to have met Joel on that day in June and to have been able to participate on the ground floor of this festival. We worked with our media contacts to connect the founders with the Tampa Bay Times, Daytime Television, and several other local news outlets who showed an interest in Et Cultura. We are certain that this interest will only build as the founders build their list of featured presenters, artists, musicians, and filmmakers. We can’t wait to see what Et Cultura has in store for our city next year!

View some of the articles and news clips from Et Cultura:

Tampa Bay TimesLineup for inaugural Et Cultura festival announced

St. Pete Patch: Shorecrest Welcomes Et Cultura: A Festival of Creative Culture

WTSP 10 News: New Et Cultura festival to celebrate St. Pete culture

Creative Loafing: Photos from Et Cultura over the weekend

Daytime Television: Et Cultura Festival Brings Art, Music, Film, Makers, and More to St. Pete

Green Bench Monthly: Et Cultura Festival Showcases Vibrant St. Pete Art, Film And Technology

 

Spotlight On: Joel Malizia, Director of Development for Et Cultura Festival

joel malizia et cultura

We never pass up the chance to help improve and grow our community, so when we met Joel Malizia at the BurgBorn event back in June at the Mahaffey Theater, we were intrigued. He briefly talked about Et Cultura Festival during that encounter, and that was the seed that quickly grew into our sponsoring the event. Now, we are lucky enough to see Joel a couple times a month to excitedly discuss Et Cultura Festival, a brand new interactive, film, music, and arts festival in St. Pete. Joel has the heart and dedication necessary to grow such an extraordinary event from the ground up, and it seems the timing is perfect. St. Petersburg and the Tampa Bay area in general are primed and ready for rapid cultural growth, and the inaugural Et Cultura Festival is helping to build the critical mass of that growth. The following interview details some of Joel’s history with his film company, Pilot Moon Films, and how Et Cultura Festival was born.

Joel Malizia

Director of Development

Et Cultura Festival

St. Petersburg, FL

www.etcultura.com

What inspired you to found the Et Cultura Festival?

Our production company, Pilot Moon Films, has been sponsoring and covering festivals for the past 8 years. We made a groove for ourselves in the music industry helping musicians create live performance videos which led to us covering entire music festivals and we really enjoyed it. Three years ago we got a call from SXSW, a huge festival in Austin, TX, asking us to work on their Pro Media Team and we have done this every year since. Participating in this world class festival is what inspired us to see if we could instigate a “next-level” event in St. Pete.

What do you like most about the your industry and community?

The people. It is full of dreamers and creatives.

What challenges does your industry face?

The people. It is full of dreamers and creatives.

How do you measure your success?

I think a good way to measure success is if, and how well, I am able to connect with others. No matter what I am doing. I always do my best to connect with humans and when that happens, the rest takes care of itself… in addition to a lot of hard work.

What has been your greatest accomplishment in your career?

Starting Pilot Moon Films. In the beginning, just the idea of being my own boss gave me a charge, but now I am incredibly proud of the content we are able to create with our clients. That and I made a video for my daughter’s 1st grade class a few years back that gets me everytime I watch it.

What do you think is the biggest mistake companies make when working in your industry?

Doing jobs with money being the #1 priority. Production companies whose primary focus is making money usually find themselves working on projects that are far away from what feeds their spirit. They lose their original identity and become a machine that cranks out packages, formulas, templates, etc. so they can quickly move to the next job.

What is the most interesting trend you see in your industry?

People relying on bigger and better cameras to improve their product instead of focusing on content. Not sure why, but it seems to work for some companies. This makes more companies follow suit.

How has technology helped/hindered your work?

Focusing on technology in this business is a very sexy and dangerous distraction. Of course, the newest equipment is amazing and it enables anyone to provide a better “looking” product.   I have found myself coveting gear and equipment that I don’t currently have access to. But, content is, and will always, be king! And the only technology need to come up with great content is a piece of paper and a pencil.

How do you stay on top of your field?

I have never been on top of my field.

What resources do you recommend? (Books, magazines, web, etc.)

–        I recommend reading a lot of books and collaborating, in person, with as many people as you can.

–        Connecting with people is the best way to open up your entire world and books are great portals into the human experience.

If you could give one piece of advice to Tampa Bay companies, what would it be?

Do what you love, find a niche and your business will grow.

What was your first job?

I worked at an AMC Movie Theater. Cleaning the theater between movies. Endless supply of pretzel bites, Cherry Coke and stomach aches. I had a blast.

What are your hobbies?

I love guitar and used to play all the time. But now, I think my hobbies are the same as my work. Ill get back to it, though.

Favorite food?

Lasagna

Last book you read?

Stranger In A Strange Land – Robert Heinlein

Et Cultura Announces Art, Music & Film Festival Participants

et-cultura-array-art-music-festivalEt Cultura, a brand new four day art, music, film and interactive festival, plans to announce some of the music headliners, film presenters, pop up art show presenters, featured makers, and interactive sessions at Station House St. Pete in downtown St. Petersburg, FL on Friday, September 16, 2016 from 7:15pm to 10pm.

“We are excited for Et Cultura and want to share that excitement with the community. Events like “Array” allow us all to celebrate together – the artists, the attendees, the volunteers who are working on the event. It’s all about community and sharing,” says Joel Malizia, co-founder of Et Cultura.

For more information, visit the “Array” Facebook event page at https://www.facebook.com/events/1759044234338323/

About Et Cultura

Et Cultura is a festival of creative culture, bringing film, music, art, makers and innovators together for five days of cultural activities in the heart of St. Petersburg, FL. For more information on the festival and how to attend or participate, visit www.etcultura.com.