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Danielle Torres Wins 2017 Pinstripe Service Excellence Award

Danielle Torres Pinstripe Award 2017Danielle TorresAd 2 Tampa Bay’s immediate past president, Danielle Torres, received the 2016 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 16, 2017 at Baystage Live. Presented annually by past recipients, the award recognizes the young professional who demonstrates the most outstanding contributions to Ad 2 Tampa Bay, the advertising industry, and the community. Jessica McDonald, who won the 2006 award, announced the winner at the show.

Danielle served as public service director, programs co-director, creative director and brand refresh lead, and ultimately president – winning National Ad 2 Club of the Year and President of the Year in 2016. Her peers recognized her contributions to the organization, including the development of a new diversity series titled UNDIVIDED, driving the new Ad 2 Tampa Bay brand, and cultivating partnerships with local companies and organizations.

“Danielle’s commitment to public service and the pro bono campaign is near to my heart and one of my favorite memories from Ad 2,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “One of her peers said that she was able to breathe new life into Ad 2, focusing not just on the members, but on the wonderful community we love. That’s something we all could use more of in our lives!”

Danielle is an interactive designer for Publix and is passionate about diversity, the design community, and volunteer work. Her artwork was recently featured in an exhibit at Et Cultura and she continues to help her previous public service client, Starting Right, Now (SRN), with marketing and brand communications, long after the Ad 2 campaign concluded.

 

ABOUT AD 2 TAMPA BAY

Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32.  As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.

Building a Reputation Through Volunteering

building-a-reputation

“Oh! I know Ginger!” My team often hears that phrase while talking with people at events around Tampa Bay. When the topic of work comes up and they mention Pinstripe Marketing, they frequently get that response. Years ago, after hearing dozens of those exclamations, our former creative director joked, “Geez, we should have buttons!” A project manager agreed and they decided to arm themselves with a response of their own at the next event. It caught on. Although silly, people would actually wear the buttons, causing others to say “I know Ginger; where’s my button?” or “Who is Ginger? I want a button.”

building reputation through volunteering

I am what many would consider “a habitual joiner.” Perhaps suffering from a severe case of FOMO, I wanted to be involved in everything – professional associations, business organizations, non-profit boards – wherever I could surround myself with people (typical ENFP) and give back to my industry and community. By being involved and serving on boards, I had the opportunity to illustrate my work ethic, organization, communication and marketing skills, and (hopefully) that I was friendly and easy to work with.

Through the relationships I’ve built volunteering, I have met some of my very best friends, business colleagues, and, most importantly for my business, clients. In fact, I can directly trace a significant portion of the agency’s annual revenue to connections made from my volunteer work.

Just recently, we landed a new client in a fast-growing segment of the GPS technology industry. When I asked the vice president of operations how they initially heard about us, he said, “I sent a query out to my circle of trusted associates and your name came back twice.” Similarly, when meeting with a local law firm that week, I asked the same question. The marketing director said, “I asked a group of legal administrators and you were recommended seven times!”

While most professional services firms attribute more than 70% of their business to referrals, I know our involvement in the community is responsible for even more. How do I know? Because we have rarely proactively pursued a client.

However, now is the time to leverage that reputation and implement a business development campaign to strategically target new clients. We’re looking forward to growing the business and building relationships with new clients who will ultimately make new referrals.

I understand that we’re all busy, and over the last several years, I have become more selective about where I spend my time. It’s important to identify what organizations will provide what you’re seeking – more knowledge, more connections, or more passion for a cause. Getting involved and serving in trade associations or volunteer organizations is an excellent way to build a network, particularly for introverts who may cringe at the thought of attending a big networking event or non-profit fundraiser. The idea of “working a room” is unappealing to most, but getting to know a small group of like-minded individuals working toward a common mission creates bonds that last.

I wrote this article because we have been planning for 2017 and analyzing many aspects of our business. This year especially, my involvement in the community has really paid off. So whether you are making resolutions or just looking to approach business development from a different perspective, hopefully this is a good reminder. We always recommend to our clients to stay heavily involved in trade associations and the community – for many reasons. Best of luck capturing more of an audience for your business in the new year!

Oh, and let me know if you want a button. 🙂

 

Below are some resources for getting involved and building your own reputation.

Find a Trade Association

Networking for Introverts

Fundamentals of Serving on a Board

 

Kris Solberg Wins Pinstripe Service Excellence Award

Pinstripe Service Excellence Award, Ad 2 Tampa Bay, young professional of the yearAd 2 Tampa Bay‘s immediate past president, Kris Solberg, received the 2015 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 18 at The Cuban Club. Presented annually by past recipients, the award recognizes the young professional who demonstrates the most outstanding contributions to Ad 2 Tampa Bay, the advertising industry, and the community.

Solberg joined Ad 2 while he was a student at University of South Florida and immediately became involved in the education committee and mentorship program. He later took a leadership role as co-Public Service Director, managing the organization’s pro bono advertising campaign for a local non-profit, which ultimately won the 2011 National Ad 2 Public Service Competition. As president for the 2014-15 year, the chapter earned District and National Club of the Year, the National Ad 2 Public Service Competition, and he was recognized as Ad 2 President of the Year. He currently serves on the National Ad 2 board of directors as Treasurer and is a mentor to Ad 2 Orlando.

“Kris has demonstrated his passion and commitment to Ad 2 in a very short amount of time,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “One nomination stated, ‘I can only hope that each year we gain another Kris Solberg for the community.’ I couldn’t agree more. He has been instrumental to the success of the chapter and will play an important role in grooming future leaders.”

Solberg is Account Director at Social Forces in Tampa.

PICTURED: Vinny Tafuro (’05), Jeff Morrow (’06), Kris Solberg (’15), and Mike Compton (’10).

 

About Ad 2 Tampa Bay

Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32.  As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.

 

Ginger’s interview with the American Advertising Federation – Tampa Bay

Ginger Reichl interview with the American Advertising Federation - Tampa Bay
Ginger Reichl has been a member of the American Advertising Federation for more than 23 years – from the Ad Club and National Student Advertising Competition at Florida State to president of Ad 2 Tampa Bay and a variety of chair positions with the 4th District and local AAF chapter.

In this interview with AAF Tampa Bay, she provides insight into Pinstripe’s humble beginnings, our favorite project, the best of what St. Petersburg has to offer, and a bit of advice to professionals joining the industry.

See the full interview on the American Advertising Federation – Tampa Bay web site.

If you’re interested in learning more about the organization and becoming a member, we’d love to have you!

 

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