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Legal Marketing Association Spotlight on Tampa Bay

Legal Marketing Tampa at Painting with a Twist

The Tampa Bay City Group of the Legal Marketing Association’s Southeastern Chapter was selected as the spotlight in the latest newsletter. I am so proud to be a part of this organization and to see the growth we’ve experienced over the last several years. Our leaders are among the best in the country and the excitement coming from this chapter proves it. If you’re interested in becoming a member, please visit the LMA site or contact me for more information!

 

CITY GROUP SPOTLIGHT:TAMPA BAY

This year the Tampa Bay City Group continues to focus on substantive programs, networking opportunities, and community service. We collaborated with the Orlando City Group to present programs by Tracy LaLonde of Akina on “Ten Tips for Effective Pitch Meetings,” LMASE circuit speaker David Freeman on “Secrets of the Masters,” and a video-conferenced ACC Value Challenge panel discussion.

Additional programs featured Emily Thall of Debevoise & Plimpton (sponsored by Dave Whiteside and Hubbard One) on “How to Better Manage Your Firm’s Experience,” and four-time Emmy Award winner Ren Scott’s presentation on “Using Video Effectively and Maximizing Your Web Marketing.”

We also drew upon the knowledge and experience of our own City Group members for programming. Kate Barth, Public Relations Manager at Carlton Fields, prepared the questions and moderated a media roundtable; and Ginger Reichl, President of Pinstripe Marketing, will co-present our November program on “Making the Most of Your LinkedIn Professional Profiles.”  We also continued our practice of holding a post-LMA Annual Meeting roundtable discussion for members to share information and best practices learned at the conference with members that were not able to attend.

Spring, summer, and holiday networking events for the year were planned to benefit organizations in our community. The Spring Networking Social at Painting With A Twist was a huge hit, and both financial and “wish list” contributions were made to SPCA Tampa Bay.

The Summer Social was held at the Tampa Bay History Museum and hundreds of school supplies were collected for the benefit of inner city students at Sawgrass Lake Elementary. At our Holiday Social in December, we will again collect donations for Toys For Tots.

However, the true highlight of the year has been the many new colleagues who have attended our meetings. As part of our ongoing initiative to recruit new members, we will again participate in the “Ultimate Mixer” with other Tampa Bay marketing professionals this fall.

Tampa Bay public relations

Execs Hit Republican National Convention Events

Today’s Tampa Bay Business Journal featured a story about some of the events surrounding the Republican National Convention in Tampa next week. Tampa Bay marketing agency president, Ginger Reichl, was interviewed for the story.

Ginger Reichl

Pinstripe Marketing, president

“Full Lid Party” at Cassis American Brasserie in St. Petersburg, August 26

“Reichl will attend the “Full Lid Party” on Aug. 26. The after-party will follow the welcome event at Tropicana Field.  Reichl said she will be there “from an event management standpoint,” helping facilitate the event.

Reichl, who volunteers on the 2012 Tampa Bay Host Committee’s communications action group, will devote the rest of the week to day-to-day operations at her offices. In particular, Pinstripe will offer “last-minute business concierge services” to convention guests.

“Once people get here and realize they need something at the last minute, we are available,” she said.”

 

See more events in Tampa Bay the week of the RNC on the TBBJ and Bay News 9 web sites.

Tampa Bay public relations

Ginger Reichl featured in Charlotte Observer story to compare and contrast the DNC in Charlotte vs. the RNC in Tampa

In today’s Charlotte Observer, Jim Morrill highlights some of the differences in how each city is planning for their respective political conventions next summer.

This front page story covers the 2012 Tampa Host Committees’s use of voluteer action groups to leverage the skills and experience of local professionals, basic security plans for the convention, fundraising strategies, and the local community.

Ginger Reichl, president of Pinstripe Marketing, discusssed St. Petersburg’s role.

”Ginger Reichl lives in St. Petersburg, across the blue waters of Old Tampa Bay about 17 miles from its bigger, more bustling neighbor. ”We’re used to being sort of the sister city,” said Reichl, who owns her own marketing company. But she and others hope to make St. Pete and its nearby beach resorts a big part of the convention. She’s on an action team that’s talking about using St. Pete’s Tropicana Field for a huge welcome party for delegates and media. Like her, other boosters see the convention as an opportunity to bring together communities separated not just by water but often by their own parochial interests.”

To read the entire article, visit the Charlotte Observer.

Pinstripe Marketing is helping companies, organizations and associations who wish to hold an event or reach convention attendees in Tampa. For more information, contact Ginger at hello@2012tampamarketing.com.

Tampa Bay public relations

Gearing up for RNC marketing and events

Pinstripe Marketing was featured in two Republican National Convention stories in this week’s Tampa Bay Business Journal.

In the first, Planners: Visibility, outreach crucial to landing RNC business, Pinstripe president Ginger Reichl discusses how Pinstripe is positioned to earn business from companies and organizations who need event planning, marketing, public relations and social media assistance while in town for the convention.

“Ginger Reichl’s near-term strategy is visibility for Pinstripe Marketing, her St. Petersburg firm that has an event planning focus. To capture business during “a whole week that will be nothing but events,” Pinstripe’s marketing push will have a dedicated website, social media and a Google AdWords campaign.  When you have out-of-town groups that need an event planned or need social media assistance, we want to earn that business,” Reichl said.

In the second story, Volunteer groups take action for the Republican National Convention, Ginger discusses our role in the Communications Action Group which is charged with promoting the Tampa Bay area to attendees of the convention.

“The communications group works to establish the message that the region wants to promote when people come to town, which may involve billboards, advertising and receptions,” said Ginger Reichl, president of Pinstripe Marketing and a volunteer on the Communications Action Group. In addition to visibility and the chance to network, participation provides Pinstripe the opportunity to contribute to convention-related communications. “We’re working together and bringing our own expertise to them mission,” Reichl said. “The fact that it’s all-volunteer raises the excitement in the room.”

See the entire stories here.

Tampa Bay public relations

Helping bankruptcy lawyers break out of their shells

tradeshowPeople in marketing, advertising and communications are typically pretty extroverted. We have no problem walking into a room full of people we’ve never met and coming out with a new group of friends. It just comes naturally, and for that, we’re usually a well-connected bunch.

Perhaps it was for that reason I was asked to do a short presentation on networking at a reception for young lawyers at the National Conference of Bankruptcy Judges in Tampa this week.

It’s easy to coach the extroverts – approach individuals, ask about their ideal client, invite them for a follow-up coffee – there is rarely a situation that makes them uncomfortable.

But our poor, poor introverts. We have to start with the basics. Here is a bit of the homework I created for them:

  • Smile! Watch your body language. Don’t cross your arms or put your hands in your pockets. Put your phone away.
  • Ask questions and LISTEN – get your ice-breakers ready. One of the best networking questions is, “what kind of client is a good fit for you?”
  • Prepare ahead of time if you don’t think quickly on your feet – anticipate questions you’ll be asked and have answers ready
  • Introduce people who may not know one another, then ask for introductions

If you’re naturally introverted, find ways to get comfortable with networking
outside your practice area so you can give and get referrals. Become a well-rounded professional with participation in other business associations and civic organizations.

Throughout life, you have likely heard, “you only get out of it what you put into it.” This is particularly true of membership in organizations. You will always find the most value when you serve as a leader or part of a committee. The time and commitment is always worth it.

  • Bar Associations / Sections
  • Professional Associations (NACBA, ABI)
  • Local Business Groups and Programs
  • Chambers of Commerce
  • Leadership Programs
  • Young Professional Associations
  • Alumni Associations

Non-Profit and Social Organizations

  • Arts
  • Animal Welfare
  • Community Service
  • Environmental
  • Sports Clubs

Particularly with non-profit service, it is important to select organizations and causes you are passionate about. Authenticity is essential and will allow you to stay motivated to serve.

Many people believe networking is simply attending events and collecting business cards. The best way to build a network is to become a connector. By looking for opportunities to connect others, people will begin to see you as a well-connected and trusted advisor.

  • Write a few notes on the back of their business card
  • Hand write ‘pleasure to meet you’ notes
  • Connect on LinkedIn
  • Invite to coffee (“I’d like to learn more about what you do so I can keep my ears open for opportunities”)
  • Send articles, reports, links and invitations to other events

Diane Darling’s How To Work a Room is a particularly nice graphic to illustrate how to network effectively. And one of my favorite books is, Never Eat Alone.

Then again, I’m an extrovert.

Tampa Bay public relations

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