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Lyndsey Shaw Promoted to Senior Project Manager

Lyndsey Shaw
We are pleased to announce that Lyndsey Shaw has been promoted to senior project manager. She joined Pinstripe as a project coordinator in January 2011 and was promoted to project manager in 2013. She manages some of the agency’s largest and most high-profile clients, including the East-West Shrine Game for Shriners Hospitals for Children in which she coordinates media credentials, public relations and interviews, and on-field support. She is also the lead account manager for Convergence Consulting, Lupus Foundation of Florida, Macfarlane Ferguson & McMullen, Heartwood Preserve, OT9 Design, and Yerrid Law.

We regularly leverage her writing talents for client collateral, web content, press releases and pitches. She has also developed a keen eye for design and works closely with the art and web development teams to direct their efforts to create beautiful and effective communications.

We are extremely proud that she is completing her bachelor’s degree in marketing at University of South Florida this summer and has been accepted to Stetson University College of Law.

Nikki Devereux Joins Pinstripe Marketing

Nikki Devereux

We are thrilled to welcome Nikki Devereux to the Pinstripe family! She is one of those “more talent in her pinky finger” kind of people that will make a big impact for her clients. As a project manager, she helps develop competitive marketing strategies and creative communications that get results. We’ll also be taking advantage of her skills as a professional photographer and videographer. New portraits for everybody!

Nikki comes to us with both agency and in-house marketing experience, including her role as an instructional designer for Pinstripe client, Suncoast Hospice Institute, where she designed online education tools for hospice staff throughout the U.S.

Please join us in welcoming Nikki and give her a call if you’re ready to get started!

Tampa Bay public relations

Pinstripe Marketing Receives International Award for Video Work

Tampa Bay video productionTampa Bay Video ProductionThe winners of the 36th Annual Telly Awards were announced, with St. Petersburg-based advertising agency, Pinstripe Marketing, taking home a bronze statuette for its promotional video to introduce the Omnicell M5000. A panel of more than 500 judges reviewed more than 12,000 entries from all 50 states and around the world – one of the most competitive and successful in the long history of the Telly Awards, which honor outstanding local, regional, cable TV, and online programs, commercials and film productions.

Omnicell tapped Pinstripe Marketing to help launch its first fully automated multimed packing solution to assist pharmacists in improving their patients’ medication adherence. The Omnicell M5000 system is designed to automatically pack, seal, verify and label multimed blister cards for institutional pharmacies serving long-term care facilities, retail pharmacies and hospital pharmacies serving ambulatory and discharged patients. The video highlights the health and system costs of patients not taking medications as prescribed and the benefits of an automated system that allows pharmacists to focus on their patients.

“The Omnicell M5000 is an impressive and complex machine,” said Ginger Reichl, president of Pinstripe Marketing. “It was important that we craft a message that quickly illustrated the benefits of automating multimed solutions and told their story in a brief two minute video. It is an honor to win this prestigious award, but it was more important that we generated interest in the solution.”

ABOUT PINSTRIPE MARKETING

Pinstripe Marketing, Inc. is a full-service advertising, marketing and communications agency specializing in technology and other service-based organizations including law, healthcare, engineering, architecture, non-profits and more. Services include marketing plan development and implementation, advertising, collateral design, event planning, media buying, web design, video production and public relations. For details about Pinstripe, please visit www.pinstripemarketing.com.

ABOUT THE TELLY AWARDS
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking Web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. To find out more about the Telly Awards, visit www.tellyawards.com.

ABOUT OMNICELL
Since 1992, Omnicell (NASDAQ: OMCL) has been creating new efficiencies to improve patient care, anywhere it is delivered. Omnicell is a leading supplier of comprehensive automation and business analytics software for patient-centric medication and supply management across the entire health care continuum—from the acute care hospital setting to post-acute skilled nursing and long-term care facilities to the home.

More than 3,000 customers worldwide have utilized Omnicell Automation and Analytics solutions to increase operational efficiency, reduce errors, deliver actionable intelligence and improve patient safety. Omnicell Medication Adherence solutions, including its MTS Medication Technologies brand, provide innovative medication adherence packaging solutions to help reduce costly hospital readmissions. In addition, these solutions enable approximately 6,000 institutional and retail pharmacies worldwide to maintain high accuracy and quality standards in medication dispensing and administration while optimizing productivity and controlling costs. Additional information is available at www.omnicell.com.

 

Marketing Professionals Answer Your Questions in This Free Business Book

Tampa Bay public relations, PR firmThroughout my career I have been asked a variety of questions about marketing and public relations from start-up entrepreneurs to Fortune 500 executives. I’ve always said that marketing is more art than science, but with some experience, I’ve determined some commonalities and things we can all employ to grow our businesses.

I am honored to have been selected as a one of seven contributors to answer some of the most common questions in this new book, Professionals in Public Relations, Marketing and Media Answer Your Questionscompiled by Nancy Vaughn and Grigoria Kritsotelis.

The questions include:

  • How do I reach my target audience at the right time?
  • How do I ensure proper brand exposure for my business?
  • What are the most common marketing mistakes that businesses make and how do you fix them?
  • What are three cost effective ways to get my marketing strategy off the ground?
  • I’m ready for the press, why isn’t the media calling me?
  • When should you hire a PR firm?
  • Why is marketing/branding/PR, etc. so important to a small business?
  • What should I expect from my PR firm?
  • What do media producers/editors look for when considering a business for a possible story?
  • How do I determine possible key performance indicators and why does it matter?
  • When it comes to marketing, what are the things you should look out for?

 

Download a free copy of the book and let me know if you have other questions!

~Ginger

Tampa Bay public relations

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