Local NPR listeners will recognize the name Trenam, Kemker, Scharf, Barkin, Frye, O’Neill & Mullis – a long-time supporter of the non-profit news and media organization. One of the largest law firms in Tampa Bay, they were known as Trenam Kemker for years, but with their 45th anniversary celebration, they recently shortened the moniker to Trenam. A new name needs a new brand, so they selected Pinstripe to provide a bright new image.
“Reflecting the Trenam Code of Commitment was one of the key requirements of the new brand,” said Ginger Reichl, president of Pinstripe Marketing. “The four triangles in the logo signify the four tenants, (i) Understanding Your Business, (ii) Certainty, (iii) Accessibility and (iv) Deadlines.”
“The decision to move to “Trenam” in our branding is a client-centric response to market tendencies and preferences, and is emblematic of a continuing transformation in the firm’s marketing and branding practices,” said J. Eric (“Tate”) Taylor, chair of the Executive Board of Trenam. “Recent updates to our website, offices, and now our name and logo, have all been aimed at aligning the firm’s shared commitment to our clients’ needs, objectives and preferences.”
In addition to the new logo and color palette, Pinstripe worked with Trenam’s marketing team to create a new stationery package, e-mail communication templates and other marketing collateral.