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Bobbie Shay Lee Speaks at University of Rhode Island

Bobbie Shay Lee presents at University of Rhode Island

Bobbie Shay Lee was selected as the 2016 University of Rhode Island Vangermeersch Lecturer to present “Profit or Purpose: Looking Beyond the Surface”.

In her address, the former NFL cheerleader told the stark truth about some cause-related marketing and how consumers can be well informed about purchasing products with ties to charitable organizations.

A breast cancer survivor, it was Lee’s quest for information about funding from the NFL’s “Crucial Catch” breast cancer campaign that led her to create the Center for Transparency. Through the Center, she has worked to provide clarity about the profits being made and details of exactly how much money is actually contributed to a company’s selected non-profit.

Read more about her lecture in the University of Rhode Island student newspaper.

Bobbie Shay Lee, 2016 Vangermeersch Lecturer

Bobbie Shay Lee, 2016 Vangermeersch Lecturer

Bobbie Shay Lee, 2016 Vangermeersch Lecturer

INBOUND 2015 – one of the biggest and best marketing conferences

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INBOUND features inspiring keynotes, innovative talks, educational breakout sessions, hands-on lessons and tons of networking. Join us (and 10,000+ new friends) in Boston from September 8th through the 11th to get inspired by Seth Godin, Daniel Pink, Brene Brown, and dozens more, including comedians Aziz Ansari and Amy Schumer.

The event includes more than 170 education sessions (if only we could be cloned!) designed to help us master our skills in:

  • designing content strategies
  • creative storytelling
  • personalizing modular content
  • building collaborative teams
  • nurturing inbound leads
  • tapping into big data
  • aligning sales and marketing
  • discovering client insights
  • using research to drive strategies
  • driving client engagement
  • unleashing better creative
  • developing successful video strategies
  • crafting compelling email campaigns
  • leveraging LinkedIn groups
  • generating traffic from Facebook
  • measuring online activities with Google Analytics
  • building relationships with the media
  • creating world-class company culture
  • adopting new marketing technology
  • forecasting customer activities
  • the art of social selling
  • hosting badass events
  • with more sessions being added daily!

We are so excited about participating in this conference and are working on scheduling a breakfast or happy hour with friends and colleagues from across the country while we’re there. Let us know if you’ll be attending and we’ll add you to the list!

Register for INBOUND 2015!

 

Marketing Professionals Answer Your Questions in This Free Business Book

Tampa Bay public relations, PR firmThroughout my career I have been asked a variety of questions about marketing and public relations from start-up entrepreneurs to Fortune 500 executives. I’ve always said that marketing is more art than science, but with some experience, I’ve determined some commonalities and things we can all employ to grow our businesses.

I am honored to have been selected as a one of seven contributors to answer some of the most common questions in this new book, Professionals in Public Relations, Marketing and Media Answer Your Questionscompiled by Nancy Vaughn and Grigoria Kritsotelis.

The questions include:

  • How do I reach my target audience at the right time?
  • How do I ensure proper brand exposure for my business?
  • What are the most common marketing mistakes that businesses make and how do you fix them?
  • What are three cost effective ways to get my marketing strategy off the ground?
  • I’m ready for the press, why isn’t the media calling me?
  • When should you hire a PR firm?
  • Why is marketing/branding/PR, etc. so important to a small business?
  • What should I expect from my PR firm?
  • What do media producers/editors look for when considering a business for a possible story?
  • How do I determine possible key performance indicators and why does it matter?
  • When it comes to marketing, what are the things you should look out for?

 

Download a free copy of the book and let me know if you have other questions!

~Ginger

Tampa Bay public relations

Breakthrough Cocktail Interview with Ginger Reichl

breakthrough_newsI had the pleasure of chatting with Gary Ware on his Breakthrough Cocktail podcast this week. This episode focused on creating the career of your dreams, so we talked about my career path, how I chose advertising, how to network, creating work/life ‘balance,’ what I look for when hiring new talent and more during our half hour together.

One of his questions was, “What did you want to be when you grew up?” I responded that I can only ever remember wanting to go into advertising. Maybe it was watching Darren create ads at McMann & Tate on Bewitched reruns, AdCouncil PSAs during Saturday morning cartoons, or the Superbowl, but I was hooked very early. By the time I was 12 years old, I was on a mission to have an ad agency. Such a nerdy child.

I am so fortunate and grateful that I get have the ‘career of my dreams’ and work with incredibly smart and inspiring clients. It was kind of Gary to ask me to join him on his podcast and hope that one person hears a nugget that helps them find their dream. Happy listening!

 

Gary helps young professionals reach their full potential with coaching and mentorship. You can subscribe to his podcast on iTunes to listen to all of his guests and get a little insight of your own.

Tampa Bay public relations

Ginger Reichl Interviewed by Dean Logan with Job Talk RadioStPete

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Radio St. Pete is a 24/7 online radio station focused completely on St. Petersburg, Florida, featuring music that fits our lifestyle, talk on the issues we care about most, and live coverage of the sports events that excite the community. I was first introduced to Joe Bourdow and Radio St. Pete almost four years ago when we started doing the PR for the East-West Shrine Game, which they broadcast online all over the world.

I was pleased to join Dean Logan last Saturday morning for his Job Talk with Dean Logan show, where we talked about Pinstripe, our clients, my personal journey to starting the business, and what I love most about St. Pete.radiostpete

You can listen to the complete interview here.

Check out the archive which includes Tiger Bay Club meetings, movie reviews, sports, and much more.

Tampa Bay public relations

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