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Et Cultura Festival Wrap-Up

et-cultura-wrap-up_newsAbout a month ago the first inaugural Et Cultura Festival took place. The festival was the culmination of four creative minds, a city in the midst of tremendous cultural growth, and a collective of people from a myriad of spaces, from technology to politics to art to education to craft brewing. The timing, it seemed, was perfect. The City of St. Petersburg was ready for this.

Lea Umberger, one of the 4 founders of Et Cultura Festival, at Station House St. Pete.

Lea Umberger, one of the 4 founders of Et Cultura Festival, at Station House St. Pete.

et cultura film festival

Colin Lyman, one of the four founders of Et Cultura Festival.

et cultura festival

Joel Malizia and David Allison, two of the founders of Et Cultura.

Pinstripe Marketing got involved back in June when we met Joel Malizia, one of the founders of Et Cultura. We invited Joel into our office to chat and he captivated us with the promise of Et Cultura – our creative souls could not resist a festival full of art, music, film, and interactive. We decided to sponsor the festival in a big way – by doing pubic relations and media relations in the months leading up to and during the festival. So it began. Wrapped up in the whirlwind, we were in awe as excitement built around the festival. It seemed as if everyone we knew had heard of Et Cultura, either from us or someone else. We were a part of something big in a city we are proud to call home, something that, deep down under, we all knew was coming.

We also saw some great connections and decided to get some of our clients involved. Shorecrest Preparatory School sponsored part of Et Kidtura, a section of the festival just for kids. Our friends at ADM Two, a trade show fabrication and design firm, sponsored many of the beautiful banners and signs for the festival.

We attended as many as the interactive sessions as we could, and were wowed by the local and national presenters that stood before us and discussed their experiences and thoughts on technology in design, entrepreneurship, and even art. The final keynote speaker was South By Southwest’s own Catlin Whitington. After his presentation a panel discussion erupted about how to keep the momentum of Et Cultura going, to make it a signature of St. Pete.

et cultura film art music festival

Panelists for the Metathesis St. Pete discussion after SXSW keynote speaker Catlin Whitington’s presentation.

The art and music started on Friday with a graphic design exhibition curated by HYPE Group and held in the beer garden at Green Bench Brewery. DJ Sugarbear was spinning soul music that had us all grooving, and in general it was a great atmosphere. The four Et Cultura founders, Lea Umberger, Joel Malizia, Colin Lyman, and David Allison had their official ribbon cutting ceremony right there by the artwork, and later we all headed down to see local band, The Hip Abduction.

art festival

The four Et Cultura founders cut the ribbon at the graphic design show.

Saturday’s art exhibition, Heroes and Villains, was curated by Black Amethyst Gallery and featured dozens of local artists of many different mediums depicting their own versions of heroes and villains from literature and film. The makers festival took place as well, so there was plenty to see and do. A spectacular projection mapping display was held every hour along with music on two stages and several films being screened. It was an action packed weekend.

We are so glad to have met Joel on that day in June and to have been able to participate on the ground floor of this festival. We worked with our media contacts to connect the founders with the Tampa Bay Times, Daytime Television, and several other local news outlets who showed an interest in Et Cultura. We are certain that this interest will only build as the founders build their list of featured presenters, artists, musicians, and filmmakers. We can’t wait to see what Et Cultura has in store for our city next year!

View some of the articles and news clips from Et Cultura:

Tampa Bay TimesLineup for inaugural Et Cultura festival announced

St. Pete Patch: Shorecrest Welcomes Et Cultura: A Festival of Creative Culture

WTSP 10 News: New Et Cultura festival to celebrate St. Pete culture

Creative Loafing: Photos from Et Cultura over the weekend

Daytime Television: Et Cultura Festival Brings Art, Music, Film, Makers, and More to St. Pete

Green Bench Monthly: Et Cultura Festival Showcases Vibrant St. Pete Art, Film And Technology

 

Spotlight On: Joel Malizia, Director of Development for Et Cultura Festival

joel malizia et cultura

We never pass up the chance to help improve and grow our community, so when we met Joel Malizia at the BurgBorn event back in June at the Mahaffey Theater, we were intrigued. He briefly talked about Et Cultura Festival during that encounter, and that was the seed that quickly grew into our sponsoring the event. Now, we are lucky enough to see Joel a couple times a month to excitedly discuss Et Cultura Festival, a brand new interactive, film, music, and arts festival in St. Pete. Joel has the heart and dedication necessary to grow such an extraordinary event from the ground up, and it seems the timing is perfect. St. Petersburg and the Tampa Bay area in general are primed and ready for rapid cultural growth, and the inaugural Et Cultura Festival is helping to build the critical mass of that growth. The following interview details some of Joel’s history with his film company, Pilot Moon Films, and how Et Cultura Festival was born.

Joel Malizia

Director of Development

Et Cultura Festival

St. Petersburg, FL

www.etcultura.com

What inspired you to found the Et Cultura Festival?

Our production company, Pilot Moon Films, has been sponsoring and covering festivals for the past 8 years. We made a groove for ourselves in the music industry helping musicians create live performance videos which led to us covering entire music festivals and we really enjoyed it. Three years ago we got a call from SXSW, a huge festival in Austin, TX, asking us to work on their Pro Media Team and we have done this every year since. Participating in this world class festival is what inspired us to see if we could instigate a “next-level” event in St. Pete.

What do you like most about the your industry and community?

The people. It is full of dreamers and creatives.

What challenges does your industry face?

The people. It is full of dreamers and creatives.

How do you measure your success?

I think a good way to measure success is if, and how well, I am able to connect with others. No matter what I am doing. I always do my best to connect with humans and when that happens, the rest takes care of itself… in addition to a lot of hard work.

What has been your greatest accomplishment in your career?

Starting Pilot Moon Films. In the beginning, just the idea of being my own boss gave me a charge, but now I am incredibly proud of the content we are able to create with our clients. That and I made a video for my daughter’s 1st grade class a few years back that gets me everytime I watch it.

What do you think is the biggest mistake companies make when working in your industry?

Doing jobs with money being the #1 priority. Production companies whose primary focus is making money usually find themselves working on projects that are far away from what feeds their spirit. They lose their original identity and become a machine that cranks out packages, formulas, templates, etc. so they can quickly move to the next job.

What is the most interesting trend you see in your industry?

People relying on bigger and better cameras to improve their product instead of focusing on content. Not sure why, but it seems to work for some companies. This makes more companies follow suit.

How has technology helped/hindered your work?

Focusing on technology in this business is a very sexy and dangerous distraction. Of course, the newest equipment is amazing and it enables anyone to provide a better “looking” product.   I have found myself coveting gear and equipment that I don’t currently have access to. But, content is, and will always, be king! And the only technology need to come up with great content is a piece of paper and a pencil.

How do you stay on top of your field?

I have never been on top of my field.

What resources do you recommend? (Books, magazines, web, etc.)

–        I recommend reading a lot of books and collaborating, in person, with as many people as you can.

–        Connecting with people is the best way to open up your entire world and books are great portals into the human experience.

If you could give one piece of advice to Tampa Bay companies, what would it be?

Do what you love, find a niche and your business will grow.

What was your first job?

I worked at an AMC Movie Theater. Cleaning the theater between movies. Endless supply of pretzel bites, Cherry Coke and stomach aches. I had a blast.

What are your hobbies?

I love guitar and used to play all the time. But now, I think my hobbies are the same as my work. Ill get back to it, though.

Favorite food?

Lasagna

Last book you read?

Stranger In A Strange Land – Robert Heinlein

Et Cultura Announces Art, Music & Film Festival Participants

et-cultura-array-art-music-festivalEt Cultura, a brand new four day art, music, film and interactive festival, plans to announce some of the music headliners, film presenters, pop up art show presenters, featured makers, and interactive sessions at Station House St. Pete in downtown St. Petersburg, FL on Friday, September 16, 2016 from 7:15pm to 10pm.

“We are excited for Et Cultura and want to share that excitement with the community. Events like “Array” allow us all to celebrate together – the artists, the attendees, the volunteers who are working on the event. It’s all about community and sharing,” says Joel Malizia, co-founder of Et Cultura.

For more information, visit the “Array” Facebook event page at https://www.facebook.com/events/1759044234338323/

About Et Cultura

Et Cultura is a festival of creative culture, bringing film, music, art, makers and innovators together for five days of cultural activities in the heart of St. Petersburg, FL. For more information on the festival and how to attend or participate, visit www.etcultura.com.

Pinstripe a Founder of Et Cultura Film Music Interactive Festival

interactive marketing communicationsThe first Et Cultura Film-Music-Art-Interactive-Makers Festival will be held November 16-20, 2016 in downtown St. Pete. The Festival is St. Petersburg’s showcase for everything from film-making to art, music, yoga, cutting-edge technologies, digital innovation and entrepreneurial inspiration.

The Festival features pop up art shows in galleries across the city, and a makers space and film screenings at Green Bench Brewery. Interactive presentations and panel discussions will take place at the Station House event space, and music will be featured at several venues across the city. Yoga classes will be held every day of the festival on the event grounds near Green Bench Brewery.

The festival is a community event and is made possible through the collaboration of artists, film-makers, entrepreneurs, musicians, and other creatives and businesses that support the growth of downtown St. Petersburg’s cultural tableau. Partners include Pilot Moon Films, Green Bench Brewery, Film Freeway, Daddy Kool Records, St. Petersburg Arts Alliance, Keep St. Petersburg Local, Station House, and Pinstripe Marketing.

“As a creative agency, we are proud to be a part of St. Pete’s cultural revolution,” said Pinstripe president, Ginger Reichl. “We are excited about the future of Et Cultura and what it represents in our city – the passion our neighbors have for the arts, technology, entrepreneurship, and innovation.”

Visit www.etcultura.com for more information.

Follow Et Cultura Film-Music-Art-Interactive-Makers Festival on Facebook, Youtube and Twitter for updates.