In the first, Planners: Visibility, outreach crucial to landing RNC business, Pinstripe president Ginger Reichl discusses how Pinstripe is positioned to earn business from companies and organizations who need event planning, marketing, public relations and social media assistance while in town for the convention.
“Ginger Reichl’s near-term strategy is visibility for Pinstripe Marketing, her St. Petersburg firm that has an event planning focus. To capture business during “a whole week that will be nothing but events,” Pinstripe’s marketing push will have a dedicated website, social media and a Google AdWords campaign. When you have out-of-town groups that need an event planned or need social media assistance, we want to earn that business,” Reichl said.
In the second story, Volunteer groups take action for the Republican National Convention, Ginger discusses our role in the Communications Action Group which is charged with promoting the Tampa Bay area to attendees of the convention.
“The communications group works to establish the message that the region wants to promote when people come to town, which may involve billboards, advertising and receptions,” said Ginger Reichl, president of Pinstripe Marketing and a volunteer on the Communications Action Group. In addition to visibility and the chance to network, participation provides Pinstripe the opportunity to contribute to convention-related communications. “We’re working together and bringing our own expertise to them mission,” Reichl said. “The fact that it’s all-volunteer raises the excitement in the room.”