During the holidays, we want to give gifts to our clients that resonate with them and show how much we appreciate their business. They spend a lot of money with us, so they should be shown some sort of gratitude. Right?
Finding the Right Gift
For some people, they love to shop and know the right gift for their clients. Others think of it as simply checking another box—a way of doing business. Some don’t mind spending a little extra during the holiday, while others are a little more budget conscious.
The differences in attitudes and approaches to gift giving can affect the company’s image. Here’s a good example. There is a whole team of representatives inside a company and they have their own list of clients. When December comes, some representatives like to give expensive gifts, such as concert tickets or food and wine baskets, while others are more frugal with their budgets and give a box of candies and nice card. Both are thoughtful and the right thing to do—for the individual—but not the company.
The problem with inconsistent giving is that one client working with multiple reps in the company might get offended by their actions. It’s an unintentional consequence. There are so many different personalities in a company that getting everyone on the same page when giving gifts may seem like a monumental task.
Be More Thoughtful This Year
One way you can overcome the pitfalls of inconsistency and disparate corporate messaging is to pick one or more charities and give donations in your clients’ name. But, there are some things to be aware of when getting everyone on the “same page.”
Will your clients be receptive to a charitable donation?
There’s a lot of tradition during the holidays, and giving a gift is at the center of it. It almost seems selfish to give a donation, but it really isn’t, especially if you choose a charity that is suited for your client. So, pick a local charity or a national one committed to a cause that fits best. And, in order to avoid looking crass or cheap, don’t indicate the dollar amount in the card to your client.
A Consistent Corporate Message
It’s easy for employees to forget that the physical gift they are purchasing is actually coming from the company. This act of giving represents the company culture and messaging. It’s important that the gifts reflect the company’s mission and vision.
Giving gifts to your clients is a professional way to show that you care about them. It would be horrible to think that they had a negative experience from receiving a gift during the holidays. A great way to avoid this is through charitable giving. Who knows, maybe it will catch on. Now, isn’t that a wonderful thought?