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Making the scene at trade shows

tradeshowTrade shows are commonly understood as bazaars where exhibitors attempt to reach new customers by promoting their products or services via interactive displays and face-to-face conversation. These events are frequently huge and elaborate gatherings and every booth is striving for that “wow’” factor. With perhaps thousands of visitors — each of whom is a potential critic — participating in a trade show can be daunting for the inexperienced vendor. It may help to realize you’re probably already familiar with the basic mechanics.

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