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Pinstripe Book Shelf: Self-Made by Nely Galan

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Don’t Buy Shoes, Buy Buildings: Lessons from Self-Made by Nely Galan

Back in October of 2017, the Pinstripe team attended the Women’s Conference of Florida – read the recap here. One of the most memorable presentations of the conference was the very first one we saw – Nely Galan. This vibrant, exciting woman gave us energy, confidence, and drive. We walked out of that room feeling empowered! She’s one of those people with an infectious energy – she makes you want to take your day by storm. Her parting gift to the entire audience – a copy of her book, “Self-Made: Becoming Empowered, Self-Reliant, and Rich in Every Way.” Needless to say, after that presentation, we couldn’t wait to read it.

Self-Made – The Woman

Nely Galan, daughter of hard-working immigrant parents, built her career on engendered hard work, positivity, and by learning from her mistakes every step of the way. She gave herself solid role models and was goal-oriented; she was constantly setting her goals and asking herself the question, “will this get me closer to my goal?” about every move she made. Sometimes she took a step forward through her decisions, and sometimes a step backward, but she always kept her eye on the target. She also continued to update her goals to keep up with her own growth – here is one important lesson from Nely: check in with your goals often – you may find that they change over time and as you grow.

Self-Made – The Book

Her book is essentially an expanded version of her presentation – each chapter contains a lesson or a self-realization goal and a series of stories from her own life explaining how she achieved or learned the lesson. Many of the chapters also feature stories about other women succeeding using similar techniques or approaches. Overall, the book is just like Nely, energetic and full of positivity.

A few lessons:

  • Channel a role model (even if you’ve never met them) – in tough situations, ask yourself, “what would Michelle Obama do?”
  • Buy buildings, not shoes – Nely is all about being smart with your money, in particular investing in real estate
  • Failures are lessons – don’t be afraid to fail
  • No matter where you come from or what your background, you can become a powerful, self-made woman
  • Revisit your goals often
  • Don’t rely on a hero or Prince Charming to save you or support you – be self-made!
  • Money doesn’t buy happiness, but it can offer freedom

One problem with a book being like a person is that Nely has a certain presence that is charismatic, her voice is uplifting, and her energy is palpable and contagious. The book alone would not have had the same impact if we had not seen her in action. I am not usually a self-help book reader, but Galan’s presentation compelled me, irresistibly, to read this book. So powerful were her words and spirit that even a skeptic was led to spend precious reading time on a genre outside of my preference. I was not disappointed, but not astounded either.

To sum up this review – if you like self-help books and need a boost of positivity and energy, I recommend reading this book. If you can see Nely Galan presenting in person to supplement the book, even better. There are no Earth-shattering secrets, no profound lessons in this book. It is refreshing and fun to read, but it can get repetitive and reinforces many things we likely already apply to our daily lives – work hard, work smart, have confidence in yourself, and spend/invest wisely.

Stop and See the Big Picture

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It seems lately that the world is spinning a little faster because every day is filled with more to do. Who has Time to see the Bigger Picture stuff? And, after a banner year, isn’t the Big Picture more of the same? We think so, but that may not be enough to meet future challenges.

Over the past month, we have met some really interesting leaders in our local and state business community. It’s such an honor because we get to exchange ideas on what’s next for our respective industries. There’s always a discussion about technology and how it continues to accelerate so fast that it’s getting more difficult to keep up with it. We also talk about changes in the legislative environment, as well as governmental agencies. Yet it’s rare for us to sit down and put it all on paper. As leaders, we need to write it down in order to see the Big Picture and prepare for “what’s next” in our industry.

According to a recent study, 96% of company managers and leaders lacked the time to create strategic plans. The main reason cited was getting bogged down with minutia, enough that they rarely took time for strategic thinking.

Minutia: (mi·nu·tia \ mə-ˈnü-sh(ē-)ə) noun.

A small or trivial detail.

 

To avoid this trap, it’s suggested that we block off small, manageable chunks of time on our calendar. Then, take the time to understand industry events that may cause problems in the future.

One of the talented business leaders that we met let us in on her secret to building a strategic plan. They leaned on internal and external resources for help.

Resource: (ree-sawrs) noun.

a source of supply, support, or aid, especially one that can be readily drawn upon when needed.

 

She noticed her employees liked helping her step away to deal with big picture items. She also knew hiring a consultant can be expensive, but they turned out to be very effective. There was no alternative for her, because she just didn’t have the time to do all the research and analyses.

Analysis: {uh-nal-uh-sis) noun.

A method of studying the nature of something, determining its essential features and their relations.

 

She counted on this new big picture to save the company money and offer several new revenue streams. Her only caveat was for everything new that you want to do, you’ll have to stop doing something else. This is especially true amid tighter budgets and growing competition.

It’s important to stop and take the time to think strategically about the future of your industry. There may be small changes happening right now that can affect the course of events for years to come. And, as the old saying goes, luck favors the prepared.

Join the Social Media Party

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There are several reasons social media attracts the enthusiastic interest of marketing professionals. First and foremost, its where you find huge audiences—literally billions of people. Additionally, you can target populations based on demographics as well as individual interests. Social media campaigns aren’t difficult to carry out, either; tweeting or posting a Facebook message doesn’t require tons of technical expertise. It’s also relatively inexpensive; you won’t need a giant marketing budget to effectively promote your messaging.

Interactivity and immediacy of social media also makes it a very attractive marketing option for businesses. You’ll know when a message has been received by your audience and you can also get a feel for the reaction through “likes” and shares or comments. Best of all, when you succeed in getting consumers to carry your message for you, it becomes highly credible in the estimation of their friends and family.

So, social media marketing makes sense … but what specifically do you want to accomplish? Think of it as going to a party.

Mingle (brand awareness) – You’ve seen wallflowers at a party—maybe you’re one of them—who stands off alone or at best interacts with a very few people. They arrive and leave with barely a ripple. Social media is an easy way for your company to stand apart from the background.

Make a good impression (public relations) – You’re telling people about yourself—getting them to enjoy your company (pun intended). But just as importantly, you’re showing interest in the other guests and letting them know you share their thoughts and concerns.

Let others show you around (create advocates) – If you’re an interesting party guest, others will want to introduce you as someone who can help them with an issue or who is simply a fun person to meet. Be the in-demand guest!

Get a real feel for the room (market research) – If there’s one thing you can say about social media, it’s unfiltered; people have no hesitancy about saying what they think. Such market research is invaluable in helping you develop and position new products, solutions or services.

Meet people you’ll be glad to know (lead generation) – It’s always great to turn strangers into friends—especially the lifelong variety. That doesn’t happen by sitting alone, at home. Think of every person you meet on social media as a potential customer, and the value of marketing here becomes obvious.

Ginger Reichl Presents at FSU Women in Leadership Conference

Ginger Reichl presents at FSU Women in Leadership Conference

On International Women’s Day, Pinstripe president, Ginger Reichl, had the honor of returning to her alma mater to speak at the Florida State University Women in Leadership Conference. More than 600 community members and students attended the event at the Turnbull Conference Center on the FSU campus.

Ginger’s presentation focused on the power of building a network – both personally and professionally. Topics included developing a personal brand, leveraging social media as a professional, and tips for making the process more comfortable.

Ginger Reichl presents at FSU Women in Leadership Conference“It was a thrill to be back on campus for something other than a football game,” she said.  “So much was familiar but there were several new surprises. I was humbled to be included among so many accomplished and inspiring women and enjoyed meeting the attendees, including many FSU students, some of whom are planning careers in advertising and PR. The future in the hands of the next generation looks bright!”

Connor Storch Wins Ad 2’s 2017 Pinstripe Service Excellence Award

Connor Storch Wins Pinstripe Service Excellence Award
Ad 2 Tampa Bay’s immediate past president, Connor Storch, received the 2017 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 15 at Nova 535. Presented annually by past recipients, the award recognizes the young professional who demonstrates the most outstanding contributions to Ad 2 Tampa Bay, the advertising industry, and the community.

Ad 2 Tampa Bay Pinstripe Service Excellence Award Alumni 2017

During his tenure, the organization experienced one of the most rapid and energizing periods of growth, including increasing membership 334%. Known for his positive energy, he led the charge to reenergize club committees, recruit more volunteers, and to keep the organization in good health with fundraising. He also revived the Ad 2 Liaison position in the 4th District to help bridge the gap between Ad 2 and AAF so both organizations can work more harmoniously toward their shared goals. His leadership was recognized by AAF in 2017 when he earned District Club and President of the Year, and National Club and President of the Year honors.

“Connor’s enthusiasm and passion for Ad 2 were the common thread in each of his nominations,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “He is clearly a connector and his desire to make the organization diverse and inclusive are what drove the remarkable membership growth last year.”

Connor is a marketing communications specialist at Triad Retail Media in St. Petersburg.

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