Categories

Recent Posts

Cashmere Wins Pinstripe Service Excellence Award

Tampa Bay advertising wardAd 2 Tampa Bay’s immediate past president,Taryn Cashmere, received the 2014 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 26 at Port Tampa Bay. Presented annually by past recipients, the award recognizes the Ad 2 member who demonstrates the most outstanding contributions to the organization.

 

Pinstripe Marketing Service Excellence Award 2014Cashmere has enjoyed many successes during her membership in the organization, including mentoring several students, raising thousands of dollars in sponsorships, introducing the new internship speed dating events, and coordinating the Cynthia Bentley-DeNight Memorial Fund to start two new student ad clubs. As president of the chapter, she earned a first place finish in the National Ad 2 Public Service Competition for their pro bono campaign on behalf of The Abolish Movement to end human trafficking and was recognized as National Ad 2 Club and President of the Year. She is currently a multimedia account executive for the Tampa Bay Business Journal.

 

“Taryn has been nominated for this award almost every year she has been a member, illustrating her tremendous contributions to the organization,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “She is a natural leader and her enthusiasm is contagious.”

 

Past winners are Devon Pero (’04), Vinny Tafuro (’05), Jeff Morrow (’06), Jessica McDonald (’07), Carl Vervisch (’08), Kate Whatley (’09), Mike Compton (’10), Tamara Whittaker (’11), Amanda Page (’12) and Robyn Walters (’13).

 

ABOUT AD 2 TAMPA BAY

Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32.  As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.

 

ABOUT PINSTRIPE MARKETING

Pinstripe Marketing is a full-service marketing agency specializing in promoting professional services firms. Pinstripe’s services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design and public relations. For more information, please visit www.pinstripemarketing.com.

Tampa Bay public relations

Social Media: What’s Your Strategy?

Tampa Bay social media managementSocial media is a key component of effective branding strategy. More than just “social,” these communications must be backed by a sound marketing plan.

As with every marketing plan, you must determine what you want to accomplish via social platforms and who exactly you’re trying to reach. It’s not just about “Likes.” In fact, your target audience may not even be on Facebook.

You have to know where your customers and prospects are: Twitter? LinkedIn? Reddit? A combination? Your primary goals, after all, are lead generation and best positioning.

Once you’ve identified the best platforms for your message, you’re tasked to engage your audience regularly and consistently. One way to achieve this by establishing yourself as a thought leader. By doing so, you satisfy readers’ needs for insights to overcome their toughest challenges.

Shape these conversations through real-world, relatable experiences. How has your business helped others tackle problems? How have your customers benefited from your product, service or solution? How can you provide what no one else can?

This will go a long way toward generating potential leads and developing existing relationships. It’s a long-term commitment that’s vital to your overall marketing strategy.

Tampa Bay public relations

Shorecrest Sophomore Shaves His Head to Support Friend With Cancer

private school public relations

Shorecrest Preparatory School is approaching the $1 million mark fundraising for The American Cancer Society and Relay for Life. Their 2015 campaign has taken on a special meaning as they support their friend and classmate, Olivia Rovin, as she battles Hodgkins Lymphoma. To date, Jordan Jacobson has personally raised more than $22,000 in support of his friend. Today, he challenged Headmaster Mike Murphy to shave their heads to raise even more money for the cause.

The Pinstripe PR team has pleased to welcome Bay News 9 and WFLA News Channel 8 to the shearing!

Tampa Bay public relations

Pinstripe Among Initial Founders of Gasparilla Interactive Festival

Tampa Bay advertising agency, Gasparilla Interactive FestivalThe first Gasparilla Interactive Festival will be held on March 6, 2015 at Port Tampa Bay, Cruise Terminal 3. The Gasparilla Interactive Festival (GIF) is Tampa Bay’s showcase for cutting-edge technologies, digital innovation and entrepreneurial inspiration.

The Festival features compelling presentations and forums from the brightest minds in emerging technology, interactive media, and disruptive entrepreneurialism and will include exciting networking events hosted by industry leaders. The event will have a series of speakers and an expo. Confirmed speakers include Faris Yakob, founder of Genius Steals LLC; Joanna Lord, VP of Marketing at Porch; Peter Shankman, founder at ShankMinds Business Masterminds; Savannah Peterson, Global Community Manager at Shapeways; Michael del Castillio of Upstart Business Journal; and Riva-Melissa Tez founder of Berlin Singularity.

The festival is a community event and is made possible through the collaboration of Tampa Bay’s public, private, non-profit, and academic institutions. Partners include AAF Tampa Bay, Ad 2 Tampa Bay, Hillsborough County, EDI2, University of Tampa, Port Tampa Bay, Visit Tampa Bay, Collaborative Technologies of Tampa Bay, Schifino Lee, The Publicity Agency and the Gasparilla International Film, Art and Music Festivals.

“We are proud to be one of the founders of Gasparilla Interactive Festival to ensure its future in Tampa Bay,” said Pinstripe president, Ginger Reichl. “We are fortunate to have a community that embraces technology and provides a forum to keep us on the leading edge. Advertising represents only one element of interactive and we’re excited to showcase many more.”

The festival is organized by the Gasparilla Interactive Festival Inc., a Florida non-profit organization that was founded by leadership members of the American Advertising Federation and Ad 2 Tampa Bay chapters.

Attendees may register for $150 or purchase a Founder’s Club membership for $1,000. Founders and sponsors will be invited to an Opening Reception the evening of Thursday, March 5. Visit www.gasparillainteractive.org to register and for more information.

Follow the Gasparilla Interactive Festival on Facebook and Twitter for updates.

EDIT: Here are a few of the stories about the Gasparilla Interactive Festival

Tampa Bay public relations

Shorecrest Preparatory School Shows off Maker Space with Bay News 9

St. Petersburg private school with maker spaceThe Shorecrest Preparatory School expanded its media center in 2014 to include a makerspace to encourage hands-on learning. Capitalizing on the national maker movement, the curriculum is adapting to focus on the STEAM skills of science, technology, engineering, arts and mathematics. This special learning environment encourages independent thinking, creativity and problem solving.

The makerspace includes a 3D printer, building and technology materials, computers, books and much more. We were pleased to work with Bay News 9’s Ashley Jeffery to tell their story.

Tampa Bay public relations

Page 20 of 50« First...10...1819202122...304050...Last »