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Pinstripe PR team promotes Southeastern Guide Dogs Walkathons

Tampa PR firm

It takes approximately $60,000 to raise and train a guide dog, but the freedom provided to the visually impaired and veterans suffering the effects of PTSD is immeasurable. The Southeastern Guide Dogs annual walkathons are the organization’s largest fundraisers, so it is important that they attract as many people as possible. Pinstripe’s Tampa Bay media relations team had a blast working with the walkathon staff, volunteers and PUPPIES! visiting morning show studios to talk about the events.

The crew made friends at the local ABC, CBS, Fox and NBC affiliates. See a sample of their segments here!

Tampa Bay public relations

Pinstripe Marketing Receives International Award for Video Work

Tampa Bay video productionTampa Bay Video ProductionThe winners of the 36th Annual Telly Awards were announced, with St. Petersburg-based advertising agency, Pinstripe Marketing, taking home a bronze statuette for its promotional video to introduce the Omnicell M5000. A panel of more than 500 judges reviewed more than 12,000 entries from all 50 states and around the world – one of the most competitive and successful in the long history of the Telly Awards, which honor outstanding local, regional, cable TV, and online programs, commercials and film productions.

Omnicell tapped Pinstripe Marketing to help launch its first fully automated multimed packing solution to assist pharmacists in improving their patients’ medication adherence. The Omnicell M5000 system is designed to automatically pack, seal, verify and label multimed blister cards for institutional pharmacies serving long-term care facilities, retail pharmacies and hospital pharmacies serving ambulatory and discharged patients. The video highlights the health and system costs of patients not taking medications as prescribed and the benefits of an automated system that allows pharmacists to focus on their patients.

“The Omnicell M5000 is an impressive and complex machine,” said Ginger Reichl, president of Pinstripe Marketing. “It was important that we craft a message that quickly illustrated the benefits of automating multimed solutions and told their story in a brief two minute video. It is an honor to win this prestigious award, but it was more important that we generated interest in the solution.”

ABOUT PINSTRIPE MARKETING

Pinstripe Marketing, Inc. is a full-service advertising, marketing and communications agency specializing in technology and other service-based organizations including law, healthcare, engineering, architecture, non-profits and more. Services include marketing plan development and implementation, advertising, collateral design, event planning, media buying, web design, video production and public relations. For details about Pinstripe, please visit www.pinstripemarketing.com.

ABOUT THE TELLY AWARDS
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking Web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. To find out more about the Telly Awards, visit www.tellyawards.com.

ABOUT OMNICELL
Since 1992, Omnicell (NASDAQ: OMCL) has been creating new efficiencies to improve patient care, anywhere it is delivered. Omnicell is a leading supplier of comprehensive automation and business analytics software for patient-centric medication and supply management across the entire health care continuum—from the acute care hospital setting to post-acute skilled nursing and long-term care facilities to the home.

More than 3,000 customers worldwide have utilized Omnicell Automation and Analytics solutions to increase operational efficiency, reduce errors, deliver actionable intelligence and improve patient safety. Omnicell Medication Adherence solutions, including its MTS Medication Technologies brand, provide innovative medication adherence packaging solutions to help reduce costly hospital readmissions. In addition, these solutions enable approximately 6,000 institutional and retail pharmacies worldwide to maintain high accuracy and quality standards in medication dispensing and administration while optimizing productivity and controlling costs. Additional information is available at www.omnicell.com.

 

Marketing Professionals Answer Your Questions in This Free Business Book

Tampa Bay public relations, PR firmThroughout my career I have been asked a variety of questions about marketing and public relations from start-up entrepreneurs to Fortune 500 executives. I’ve always said that marketing is more art than science, but with some experience, I’ve determined some commonalities and things we can all employ to grow our businesses.

I am honored to have been selected as a one of seven contributors to answer some of the most common questions in this new book, Professionals in Public Relations, Marketing and Media Answer Your Questionscompiled by Nancy Vaughn and Grigoria Kritsotelis.

The questions include:

  • How do I reach my target audience at the right time?
  • How do I ensure proper brand exposure for my business?
  • What are the most common marketing mistakes that businesses make and how do you fix them?
  • What are three cost effective ways to get my marketing strategy off the ground?
  • I’m ready for the press, why isn’t the media calling me?
  • When should you hire a PR firm?
  • Why is marketing/branding/PR, etc. so important to a small business?
  • What should I expect from my PR firm?
  • What do media producers/editors look for when considering a business for a possible story?
  • How do I determine possible key performance indicators and why does it matter?
  • When it comes to marketing, what are the things you should look out for?

 

Download a free copy of the book and let me know if you have other questions!

~Ginger

Tampa Bay public relations

Cashmere Wins Pinstripe Service Excellence Award

Tampa Bay advertising wardAd 2 Tampa Bay’s immediate past president,Taryn Cashmere, received the 2014 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 26 at Port Tampa Bay. Presented annually by past recipients, the award recognizes the Ad 2 member who demonstrates the most outstanding contributions to the organization.

 

Pinstripe Marketing Service Excellence Award 2014Cashmere has enjoyed many successes during her membership in the organization, including mentoring several students, raising thousands of dollars in sponsorships, introducing the new internship speed dating events, and coordinating the Cynthia Bentley-DeNight Memorial Fund to start two new student ad clubs. As president of the chapter, she earned a first place finish in the National Ad 2 Public Service Competition for their pro bono campaign on behalf of The Abolish Movement to end human trafficking and was recognized as National Ad 2 Club and President of the Year. She is currently a multimedia account executive for the Tampa Bay Business Journal.

 

“Taryn has been nominated for this award almost every year she has been a member, illustrating her tremendous contributions to the organization,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “She is a natural leader and her enthusiasm is contagious.”

 

Past winners are Devon Pero (’04), Vinny Tafuro (’05), Jeff Morrow (’06), Jessica McDonald (’07), Carl Vervisch (’08), Kate Whatley (’09), Mike Compton (’10), Tamara Whittaker (’11), Amanda Page (’12) and Robyn Walters (’13).

 

ABOUT AD 2 TAMPA BAY

Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32.  As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.

 

ABOUT PINSTRIPE MARKETING

Pinstripe Marketing is a full-service marketing agency specializing in promoting professional services firms. Pinstripe’s services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design and public relations. For more information, please visit www.pinstripemarketing.com.

Tampa Bay public relations

Social Media: What’s Your Strategy?

Tampa Bay social media managementSocial media is a key component of effective branding strategy. More than just “social,” these communications must be backed by a sound marketing plan.

As with every marketing plan, you must determine what you want to accomplish via social platforms and who exactly you’re trying to reach. It’s not just about “Likes.” In fact, your target audience may not even be on Facebook.

You have to know where your customers and prospects are: Twitter? LinkedIn? Reddit? A combination? Your primary goals, after all, are lead generation and best positioning.

Once you’ve identified the best platforms for your message, you’re tasked to engage your audience regularly and consistently. One way to achieve this by establishing yourself as a thought leader. By doing so, you satisfy readers’ needs for insights to overcome their toughest challenges.

Shape these conversations through real-world, relatable experiences. How has your business helped others tackle problems? How have your customers benefited from your product, service or solution? How can you provide what no one else can?

This will go a long way toward generating potential leads and developing existing relationships. It’s a long-term commitment that’s vital to your overall marketing strategy.

Tampa Bay public relations

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