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Ginger Reichl presents at SMPS marketing bootcamp

Tampa Bay marketing firm | Professional speaker

Sound off! S M! Sound off! P S! The Society for Marketing Professional Services (SMPS) is an association of communicators dedicated to serving the A/E/C (architecture, engineering and construction) industry. I have had the pleasure of presenting to the SMPS Tampa Bay Chapter several times and they always make me feel like one of their own. Their latest event was a half-day “marketing bootcamp” that covered all six domains of the Certified Professional Services Marketer (CPSM) training and certification program, and I covered the 5th domain, Promotional Activity. Since this group has heard my presentations about branding, marketing 365 and online reputation management, I developed a new workshop focused on the human elements of marketing.

How many more social media presentations can we sit through? I know I’ve given my fair share. And let’s face it, architects and engineers aren’t typically ‘early adopters’ so we end up dragging them kicking and screaming anyway. In a marketing landscape that purports to be more ‘social’, we’re all hiding behind our computer screens.  While there is likely nothing new in my Human Elements presentation, there are a lot of good reminders about how we can leverage the personalities of our people, use some ‘old school’ marketing techniques, and get face-to-face with our clients.

I was honored to join these talented professionals who covered the other five domain presentations:

  • Stephanie Thoresen, CPSM, Senior Business Development Representative, USA Environmental
  • Ann Schiola, CPSM, Marketing Director, Finley Engineering Group
  • Charles Colley, Director – Business Development, a5
  • Betty Schaefer, Marketing Coordinator, George F. Young, Inc.
  • Michael Boccuti, Director – Sales and Marketing Systems Skanska USA

If you are interested in having me speak to your company or organization about this or other marketing topics, feel free to contact me!

Hoo Rah!


Tampa Bay public relations

Drones in Commercial Real Estate Marketing

Tampa Bay PR firm | Commercial real estate public relationsDrones, or unmanned aerial vehicles (UAVs), are all over the news and the national media is covering stories from military and commercial uses to related privacy concerns. Last week, Pinstripe’s public relations team worked with our commercial real estate client to illustrate how the firm is using the technology to market the properties it has available to lease and sell.

The UAV helps the brokers build marketing materials that go beyond photographs and floorplans. With video fly-throughs of warehouses, distribution centers and large offices, along with aerial footage of parking lots, adjacent buildings, road access and more, the footage gives potential buyers or lessees a better idea of the space before planning a visit.

We were pleased to welcome journalists from ABC Action News, WTSP 10 News, and Tampa Bay Times.


Tampa Bay Times: Drones take flight as real estate tool, and much more






Tampa Bay public relations

Robyn Walters Wins 2013 Pinstripe Service Excellence Award


Ten years ago, as she was “aging out” of Ad 2 Tampa Bay, Ginger Reichl created the Pinstripe Service Excellence Award to recognize the most outstanding member of the organization. At this year’s ADDY Awards, that first recipient, Devon Pero, presented the 2013 award to Robyn Walters – the latest in a long line of accomplished professionals who continue to be leaders in the industry. They all make us very proud.

Pictured: Devon Pero (’03), Vinny Tafuro (’04), Tamara Whittaker (’11), Robyn Walters (’13), Kate Whatley (’08), Carl Vervisch (’07), Amanda Fisherman (’12), and Mike Compton (’09) Not pictured, Jeff Morrow (’05) and Jessica McDonald (’06)

Former Ad 2 President Robyn Walters Wins Pinstripe Service Excellence Award

Former Ad 2 Tampa Bay president, Robyn Walters, received the 2013 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 27 at the Cuban Club in Ybor City. Presented annually by past recipients, the award recognizes the Ad 2 member who demonstrates the most outstanding contributions to the organization, the advertising industry, and the Tampa Bay community.

“It is truly the highest honor to be recognized by local industry leaders, people you are blessed to say are your mentors and friends,” said Walters. “I am grateful to know each past recipient of the Pinstripe Service Excellence Award and there is no higher accolade than having my name next to theirs.”

robynwaltersWalters was recognized for her accomplishments including maintaining the chapter’s membership during the recession, managing several student initiatives including the mentorship program, internship speed dating event, and an AdTour of several local agencies. Under her leadership, Ad 2 earned first place in the National Ad 2 Public Service competition for their pro bono campaign for Starting Right, Now. She has held several positions on Ad 2’s board and is currently the education chair for AAF Tampa Bay and the National Ad 2 public service co-advisor. She is a programmatic solutions manager for Triad Retail Media and volunteers for several Tampa Bay non-profits.

“Robyn was nominated by several of her peers, illustrating how much they admire her,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “Her commitment to Ad 2, her employer and the advertising industry is only surpassed by her commitment to making Tampa Bay a better place through her service to charitable organizations.”


Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32.  As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit

Tampa Bay public relations

Doing well by doing good: Southeastern Guide Dogs

guidedog_newsPinstripe Marketing is proud to support Southeastern Guide Dogs, an impressive organization that provides highly skilled (and super cute!) dogs for the visually-impaired at no cost to the recipient. We were first introduced to them through friends who are ‘puppy raisers’ – helping with basic training and socialization during the puppy’s first year before they go back to campus for their skills training. To date, they’ve placed more than 2800 dogs in 30 years!

Southeastern Guide Dog programs include:

  • Paws for Independence – A program that matches highly trained guide dogs with visually impaired individuals, providing the gift of an independent lifestyle.
  • Paws for Patriots – This program serves active duty soldiers and retired servicemen and women with the respect and dignity they deserve.
  • Gifted Canines – Their guide dogs have met rigorous medical and behavioral standards before being paired with a student. Dogs who don’t quite meet these standards are selected to change careers into other fields that are important and provide great value to a variety of people.

One of our favorite activities is puppy hugging!

LS puppy hugging GR puppy hugging

Animals are one of our passions, but animals that serve people who need a little help to be self-sufficient? Even better!

Take a look at Southeastern Guide Dogs and consider a visit to their campus, participating in an upcoming event, and making a donation. You can even have a puppy named for you!


Tampa Bay public relations

Pinstripe launches web site for Convergence Consulting Group

Tampa Bay web design firm | responsive designConvergence Consulting Group (CCG) is a Florida-based consulting firm specializing in designing and developing business intelligence solutions. They assist enterprise clients throughout the U.S. make data-driven solutions – leveraging information as a competitive advantage to improve efficiency and make better decisions. Not your average “data geeks,” these guys truly understand business and help their clients understand themselves. In a technology world that is all about “big data,” CCG is still miles ahead of the rest.

They required a site to drive inquiries and work as a home plate for their marketing efforts. As a firm that specializes in customized BI solutions, they wanted a lot of flexibility to update content to keep up with rapid advancements in their industry and a platform to showcase case studies and their tailored designs.

The project included the development of a large amount of content, and from a project point of view, required us to work with the client to ensure their message was communicated effectively. Our web team developed an attractive website that highlights CCG’s qualifications, expertise and success along with the personality of the people who work there.

Convergence Consulting Group helps companies See Farther. Go Faster.  Pinstripe Marketing created a tailored site for them.


  • Content development / copywriting
  • Custom WordPress web site design and development
  • Responsive web site to render on phones, tablets and other mobile devices


Tampa Bay web design firm | responsive design

Tampa Bay public relations

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