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Pinstripe Tapped for St. Pete Arts Marketing Roundtable

One of the more valuable but perhaps underutilized benefits of living and working in St. Petersburg is the city’s Business Assistance Center. Developed to provide local companies with counseling, training, workshops, and help getting access to capital and credit, the BAC is a great resource for start-ups and established companies poised for growth.

As St. Pete continues to polish it’s global reputation as the premier city for the arts, the BAC has established the St. Petersburg Artists Resource Collaborative (SPARC), a resource specifically for the unique challenges that face arts businesses. The SPARC Exchange serves as a forum to identify, discuss and resolve issues and challenges that artists encounter.

When the members requested a forum about marketing, the city came to Pinstripe.

Project manager, Lyndsey Shaw, provided an overview of developing a marketing plan with specific examples better suited for a small arts business, including:

  • Executive summary
  • SWOT analysis
  • Target markets
  • Goals
  • Strategies
  • Tactics
  • Budget
  • Measurements

She then joined creative director Jeff Zampino on a panel moderated by Bob Devin Jones of Studio @620 to discuss several finer points of promoting an artist or gallery, particularly when budgets are small.

We are proud to live, work and play in St. Petersburg and we’re committed to helping the arts community as we push to integrate commercial art as another element of what makes our city great.

And if you’re in the area, stop by to see on the fabulous artists’ haven, The 600 Block!

Tampa Bay public relations

Florida Supreme Court makes changes to lawyer advertising

The Florida Supreme Court today adopted the Florida Bar’s proposed comprehensive revisions to its advertising rules.

In an effort to make the rules more consistent and clear, there is no longer a distinction between the media used to communicate. The rules are the same for print, television, radio and online advertising. Unfortunately, this also eliminates the exemption for information “provided upon request”. While some forms of advertising and communication may be exempt from the filing requirements, all must comply with the rules.

Two justices dissented, another dissented in part, so there still isn’t consensus in how lawyer communications should be regulated. And there is still a group of Florida lawyers fighting the battle that it shouldn’t be regulated at all under the First Amendment. But these are the rules, and they go into effect on May 1, 2013.

We’ll be reviewing the changes along with our legal marketing colleagues and provide additional insight in the coming weeks. In the meantime, we recommend taking inventory of your law firm’s advertising and communications, including the web site, LinkedIn profiles, Google AdWords, directory listings, newsletters, and everything else you use to market your practice so you’ll be ready to make any adjustments to stay in line.

Here is the court’s opinion and the petition for proposed changes, as submitted by the Florida Bar.

Tampa Bay public relations

Shrine Game Hospital Visit

Perhaps our favorite event of the year is the East-West Shrine Game players’ visit to Shriners Hospital for Children – Tampa. The guys have an opportunity to play with the patients and their siblings, illustrating exactly why the game’s tagline is More Than Just a Game.

Our role may be public relations and getting the media to the events of the week, but nothing could possibly bring us more joy than the experience of this day each year. We are so fortunate.

These videos do an excellent job of capturing the magic of the day.

See additional photos of the hospital visit, practices and the game on the Shrine Game Facebook page.

Tampa Bay public relations

Trend Micro ‘Gnome Your Reps’

technology channel marketingTrend Micro wanted a “silly but memorable” mini-campaign to introduce several new sales reps to their customer, Softmart. Together, we created “Gnome Your Rep.”

We scoured the internet searching for desk friendly gnomes – not too tall, not too big, not too heavy, and of course, not too expensive. With the perfect gnomes, custom grass and signs to introduce the reps, 105 of the little guys were on their way to Pennsylvania.

The campaign launched with a sales training and floor day, signage around the office, new product information and quarterly spiffs. In addition to the desk gnomes, we created 10 “traveling gnomes” for the Softmart employees to photograph on trips this quarter. The best gnome photos will earn even more prizes.

“Gnome Your Rep” was extremely well-received by the client, including the executive team who said it was among the most creative initiatives they’ve seen. Trend Micro employees and executives alike had fun photographing their gnomes throughout the office. More importantly, the training day was a lively and interactive success. Let’s sell some Trend Micro!

See more Gnome Your Rep photos on the Pinstripe Facebook page.

Tampa Bay public relations

Legal Marketing Association Spotlight on Tampa Bay

Legal Marketing Tampa at Painting with a Twist

The Tampa Bay City Group of the Legal Marketing Association’s Southeastern Chapter was selected as the spotlight in the latest newsletter. I am so proud to be a part of this organization and to see the growth we’ve experienced over the last several years. Our leaders are among the best in the country and the excitement coming from this chapter proves it. If you’re interested in becoming a member, please visit the LMA site or contact me for more information!



This year the Tampa Bay City Group continues to focus on substantive programs, networking opportunities, and community service. We collaborated with the Orlando City Group to present programs by Tracy LaLonde of Akina on “Ten Tips for Effective Pitch Meetings,” LMASE circuit speaker David Freeman on “Secrets of the Masters,” and a video-conferenced ACC Value Challenge panel discussion.

Additional programs featured Emily Thall of Debevoise & Plimpton (sponsored by Dave Whiteside and Hubbard One) on “How to Better Manage Your Firm’s Experience,” and four-time Emmy Award winner Ren Scott’s presentation on “Using Video Effectively and Maximizing Your Web Marketing.”

We also drew upon the knowledge and experience of our own City Group members for programming. Kate Barth, Public Relations Manager at Carlton Fields, prepared the questions and moderated a media roundtable; and Ginger Reichl, President of Pinstripe Marketing, will co-present our November program on “Making the Most of Your LinkedIn Professional Profiles.”  We also continued our practice of holding a post-LMA Annual Meeting roundtable discussion for members to share information and best practices learned at the conference with members that were not able to attend.

Spring, summer, and holiday networking events for the year were planned to benefit organizations in our community. The Spring Networking Social at Painting With A Twist was a huge hit, and both financial and “wish list” contributions were made to SPCA Tampa Bay.

The Summer Social was held at the Tampa Bay History Museum and hundreds of school supplies were collected for the benefit of inner city students at Sawgrass Lake Elementary. At our Holiday Social in December, we will again collect donations for Toys For Tots.

However, the true highlight of the year has been the many new colleagues who have attended our meetings. As part of our ongoing initiative to recruit new members, we will again participate in the “Ultimate Mixer” with other Tampa Bay marketing professionals this fall.

Tampa Bay public relations

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