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Pinstripe Selected as Shrine Game PR Firm

Pinstripe Marketing, a full-service marketing and communications agency based in St. Petersburg, Florida, was selected as the public relations and social media marketing agency for the legendary East-West Shrine Game® to be held at St. Petersburg’s Tropicana Field on January 19, 2013 televised live by NFL Network.

The annual East-West Shrine Game, originated in 1925, and is the longest-running college all-star football game in the country featuring some of the highest-rated NFL draft prospects. Since the inception, 62 East-West Shrine Game alumni have been inducted into the Pro Football Hall of Fame and from the 2010 game, 52 are currently active on NFL rosters. At the East-West Shrine Game, NFL scouts and coaches have an opportunity to assess the future stars of the National Football League.

More than just a game, it has emerged as a showcase for up and coming NFL talent, but more importantly, the players come together for the beneficiary of the event, Shriners Hospitals for Children. As part of their experience, players and coaches visit Shriners Hospitals for Children Tampa, where they get to spend time interacting with the kids and developing a philanthropic relationship with Shriners Hospitals for Children that will hopefully endure throughout their careers.

“We selected St. Petersburg to host the game because this community supports Shriners Hospitals for Children “ Tampa and is home to our international headquarters,” said Harold Richardson, Executive Director, East-West Shrine Game, “Pinstripe Marketing was a great fit for us because they know the market, they’re very involved in the community, and they have a proven track record of working with non-profits. It’s a bonus that they’re also college football fans.”

About Shriners Hospital For Children
Shriners Hospitals for Children is a health care system of 22 hospitals dedicated to improving the lives of children by providing pediatric specialty care, innovative research, and outstanding teaching programs for medical professionals. Children up to age 18 with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care and receive all services in a family-centered environment, regardless of the patients’ ability to pay. Information about the game can be found online at ShrineGame.com. Follow the East-West Shine Game on Twitter (@Shrine_Game) and Facebook (Facebook.com/ShrineGame).

About Pinstripe Marketing

Pinstripe Marketing, Inc. is a full-service agency specializing in promoting professional services firms including law, finance, healthcare, engineering, technology and more.  Services include marketing plan development and implementation, advertising, collateral design, event planning, media buying, web design and public relations. For details about Pinstripe, please visit pinstripemarketing.com. Follow Pinstripe on Twitter (@PinstripeMktg) and Facebook (Facebook.com/PinstripeMktg) for the latest news.

Tampa Bay public relations

Whittaker Wins Pinstripe Service Excellence Award

The 2011 Pinstripe Service Excellence Award Winner, Tamara Whittaker, with previous winners, Vinny Tafor (’05), Kate Whatley (’09) and Carl Vervisch (’08).

Ad 2 Tampa Bay’s immediate past president, Tamara Whittaker, received the 2011 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 24 at the Dali Museum. Presented annually by past recipients, the award recognizes the Ad 2 member who demonstrates the most outstanding contributions to the organization.

Whittaker joined Ad 2 Tampa Bay in 2007 and immediately took on a leadership role. She has served as communications chair, secretary /treasurer, vice president and as the 2010-11 president. During her tenure as president, Whittaker led the public service team that developed the pro bono campaign I Own Me for The Spring of Tampa Bay to create awareness to prevent teen dating violence. Her team placed 3rd among 25 Ad 2 chapters across the country at the Ad 2 National Public Service Competition and received an internationally recognized Stevie Award for Women in Business.

Whittaker won a Telly Award and numerous ADDY awards as a senior project manager at Pinstripe Marketing, and has been recognized as a Rising Star by tbt* Tampa Bay Times and the Tampa Bay Business Journal’s Up and Comer Award. She currently serves as Ad 2 National Public Service Chair and is an active alumnus of the University of South Florida.

“Tamara’s contributions to Ad 2 Tampa Bay have been immeasurable,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “Her focus on education, public service, fundraising activities, providing better programs and more leadership opportunities for members made her the obvious choice for this award.”

ABOUT AD 2 TAMPA BAY
Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32. As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.

ABOUT PINSTRIPE MARKETING
Pinstripe Marketing is a full-service marketing agency specializing in promoting services firms. Pinstripe’s services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design and public relations. For more information, please visit www.pinstripemarketing.com.

Tampa Bay public relations

Bobbie Shay Lee Joins Pinstripe

Pinstripe Marketing is pleased to announce that Bobbie Shay Lee has joined the agency as a senior project manager. Her responsibilities will include business development, account management, and leading the new event and marketing division focused on supporting the Republican National Convention to be held in Tampa in August 2012.

Prior to joining Pinstripe, Lee was a consultant for non-profit foundations; managed national, state, candidate and issue-related campaigns; and was a lobbyist for one of the largest utility groups in Florida. Lee holds a masters degree from Florida State University.

Tampa Bay public relations

Ginger Reichl featured in Charlotte Observer story to compare and contrast the DNC in Charlotte vs. the RNC in Tampa

In today’s Charlotte Observer, Jim Morrill highlights some of the differences in how each city is planning for their respective political conventions next summer.

This front page story covers the 2012 Tampa Host Committees’s use of voluteer action groups to leverage the skills and experience of local professionals, basic security plans for the convention, fundraising strategies, and the local community.

Ginger Reichl, president of Pinstripe Marketing, discusssed St. Petersburg’s role.

”Ginger Reichl lives in St. Petersburg, across the blue waters of Old Tampa Bay about 17 miles from its bigger, more bustling neighbor. ”We’re used to being sort of the sister city,” said Reichl, who owns her own marketing company. But she and others hope to make St. Pete and its nearby beach resorts a big part of the convention. She’s on an action team that’s talking about using St. Pete’s Tropicana Field for a huge welcome party for delegates and media. Like her, other boosters see the convention as an opportunity to bring together communities separated not just by water but often by their own parochial interests.”

To read the entire article, visit the Charlotte Observer.

Pinstripe Marketing is helping companies, organizations and associations who wish to hold an event or reach convention attendees in Tampa. For more information, contact Ginger at hello@2012tampamarketing.com.

Tampa Bay public relations

Gearing up for RNC marketing and events

Pinstripe Marketing was featured in two Republican National Convention stories in this week’s Tampa Bay Business Journal.

In the first, Planners: Visibility, outreach crucial to landing RNC business, Pinstripe president Ginger Reichl discusses how Pinstripe is positioned to earn business from companies and organizations who need event planning, marketing, public relations and social media assistance while in town for the convention.

“Ginger Reichl’s near-term strategy is visibility for Pinstripe Marketing, her St. Petersburg firm that has an event planning focus. To capture business during “a whole week that will be nothing but events,” Pinstripe’s marketing push will have a dedicated website, social media and a Google AdWords campaign.  When you have out-of-town groups that need an event planned or need social media assistance, we want to earn that business,” Reichl said.

In the second story, Volunteer groups take action for the Republican National Convention, Ginger discusses our role in the Communications Action Group which is charged with promoting the Tampa Bay area to attendees of the convention.

“The communications group works to establish the message that the region wants to promote when people come to town, which may involve billboards, advertising and receptions,” said Ginger Reichl, president of Pinstripe Marketing and a volunteer on the Communications Action Group. In addition to visibility and the chance to network, participation provides Pinstripe the opportunity to contribute to convention-related communications. “We’re working together and bringing our own expertise to them mission,” Reichl said. “The fact that it’s all-volunteer raises the excitement in the room.”

See the entire stories here.

Tampa Bay public relations

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