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Ginger Reichl featured in Charlotte Observer story to compare and contrast the DNC in Charlotte vs. the RNC in Tampa

In today’s Charlotte Observer, Jim Morrill highlights some of the differences in how each city is planning for their respective political conventions next summer.

This front page story covers the 2012 Tampa Host Committees’s use of voluteer action groups to leverage the skills and experience of local professionals, basic security plans for the convention, fundraising strategies, and the local community.

Ginger Reichl, president of Pinstripe Marketing, discusssed St. Petersburg’s role.

”Ginger Reichl lives in St. Petersburg, across the blue waters of Old Tampa Bay about 17 miles from its bigger, more bustling neighbor. ”We’re used to being sort of the sister city,” said Reichl, who owns her own marketing company. But she and others hope to make St. Pete and its nearby beach resorts a big part of the convention. She’s on an action team that’s talking about using St. Pete’s Tropicana Field for a huge welcome party for delegates and media. Like her, other boosters see the convention as an opportunity to bring together communities separated not just by water but often by their own parochial interests.”

To read the entire article, visit the Charlotte Observer.

Pinstripe Marketing is helping companies, organizations and associations who wish to hold an event or reach convention attendees in Tampa. For more information, contact Ginger at hello@2012tampamarketing.com.

Tampa Bay public relations

Gearing up for RNC marketing and events

Pinstripe Marketing was featured in two Republican National Convention stories in this week’s Tampa Bay Business Journal.

In the first, Planners: Visibility, outreach crucial to landing RNC business, Pinstripe president Ginger Reichl discusses how Pinstripe is positioned to earn business from companies and organizations who need event planning, marketing, public relations and social media assistance while in town for the convention.

“Ginger Reichl’s near-term strategy is visibility for Pinstripe Marketing, her St. Petersburg firm that has an event planning focus. To capture business during “a whole week that will be nothing but events,” Pinstripe’s marketing push will have a dedicated website, social media and a Google AdWords campaign.  When you have out-of-town groups that need an event planned or need social media assistance, we want to earn that business,” Reichl said.

In the second story, Volunteer groups take action for the Republican National Convention, Ginger discusses our role in the Communications Action Group which is charged with promoting the Tampa Bay area to attendees of the convention.

“The communications group works to establish the message that the region wants to promote when people come to town, which may involve billboards, advertising and receptions,” said Ginger Reichl, president of Pinstripe Marketing and a volunteer on the Communications Action Group. In addition to visibility and the chance to network, participation provides Pinstripe the opportunity to contribute to convention-related communications. “We’re working together and bringing our own expertise to them mission,” Reichl said. “The fact that it’s all-volunteer raises the excitement in the room.”

See the entire stories here.

Tampa Bay public relations

Whittaker Wins Stevie Award

We are so proud to announce that Pinstripe senior project manager, Tamara Whittaker, won a Stevie Award for her role in leading Ad 2 Tampa Bay’s public service campaign for I Own Me.

 

Ad 2 Tampa Bay won a Stevie Award for Communications or PR Campaign of the Year – Low Budget (Under $10,000 / €7000) category in the Stevie Awards for Women in Business.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide. The awards are one of four Stevie Awards programs, which have been hailed as the world’s premier business awards.

More than 300 nominees and their guests attended the awards dinner at New York’s Marriott Marquis Hotel. The event benefitted Camfed (camfed.org), which fights poverty and HIV/AIDS in Africa by educating girls and empowering women to become leaders of change.

In winning the Stevie, Ad 2 Tampa Bay beat out other finalists including the 5th largest PR firm in the world, Euro RSCG Worldwide PR, New York for the award. More than 1,300 entries – a record for the competition – were submitted this year for consideration in 75 categories, including Best Executive, Best Entrepreneur, Women Helping Women, and Communications Campaign of the Year.

“The ‘I Own Me’ campaign was developed pro bono by more than 35 volunteers to help educate and empower teens when it comes to making decision in a relationship,” said Lindsey Howe, Treasurer and past Public Service Account Director of Ad 2 Tampa Bay. “We wanted to not just create an awareness campaign, but wanted to send a powerful message to teens that it is okay to value your actions, your heart, your body, your feelings and be who you want to be while in a dating relationship.”

“We are honored to win this prestigious international award but most importantly, the success of the campaign is measured by of all the lives we continue to help through The Spring of Tampa Bay and other domestic violence victims everywhere, said Tamara Whittaker, immediate past president of Ad 2 Tampa Bay.”

Details about the Stevie Awards for Women in Business and the list of honorees are available at www.stevieawards.com/women.

About Ad 2 Tampa Bay
Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32. Ad 2 Tampa Bay seeks to raise the profile and prestige of the local advertising industry through education, legislation, and public service. As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.

About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.stevieawards.com.

Sponsors and supporters of the 8th annual Stevie Awards for Women in Business include the Business TalkRadio Network, Coloredge, Infogroup, KeyBank | Key4Women, Melilea International Group of Companies, SDL, and Smart Reader Worldwide.

Tampa Bay public relations

Pinstripe Marketing selected to participate on the 2012 Tampa Host Committee Communications Action Group

Pinstripe Marketing, a Tampa Bay-based communications firm has been selected to participate on the Communications Action Group, supporting the 2012 Tampa Republic National Convention Host Committee.

The 2012 Tampa Bay Host Committee is a not-for-profit organization that serves as the officially designated Presidential Nominating Convention Host Committee. It is not involved in any political activity and is not considered a political committee. The host committee will confirm sponsorships, execute local programs and recruit volunteers, while maintaining the primary functions of alleviating the burdens of local government, promoting the Tampa Bay area, encouraging commerce in the local community, and projecting a favorable image of Tampa Bay to the attendees and the worldwide media in attendance at the 2012 Republican National Convention.

The purpose of the Communications Action Group is to advise and consult on the most effective promote business and tourism in Tampa for the GOP Convention and beyond. The group is also responsible for encouraging attendance at the convention welcome reception.

For more information about the 2012 Host Committee or to support the organization with a donation, please visit www.2012tampa.com.

Tampa Bay public relations

Helping bankruptcy lawyers break out of their shells

tradeshowPeople in marketing, advertising and communications are typically pretty extroverted. We have no problem walking into a room full of people we’ve never met and coming out with a new group of friends. It just comes naturally, and for that, we’re usually a well-connected bunch.

Perhaps it was for that reason I was asked to do a short presentation on networking at a reception for young lawyers at the National Conference of Bankruptcy Judges in Tampa this week.

It’s easy to coach the extroverts – approach individuals, ask about their ideal client, invite them for a follow-up coffee – there is rarely a situation that makes them uncomfortable.

But our poor, poor introverts. We have to start with the basics. Here is a bit of the homework I created for them:

  • Smile! Watch your body language. Don’t cross your arms or put your hands in your pockets. Put your phone away.
  • Ask questions and LISTEN – get your ice-breakers ready. One of the best networking questions is, “what kind of client is a good fit for you?”
  • Prepare ahead of time if you don’t think quickly on your feet – anticipate questions you’ll be asked and have answers ready
  • Introduce people who may not know one another, then ask for introductions

If you’re naturally introverted, find ways to get comfortable with networking
outside your practice area so you can give and get referrals. Become a well-rounded professional with participation in other business associations and civic organizations.

Throughout life, you have likely heard, “you only get out of it what you put into it.” This is particularly true of membership in organizations. You will always find the most value when you serve as a leader or part of a committee. The time and commitment is always worth it.

  • Bar Associations / Sections
  • Professional Associations (NACBA, ABI)
  • Local Business Groups and Programs
  • Chambers of Commerce
  • Leadership Programs
  • Young Professional Associations
  • Alumni Associations

Non-Profit and Social Organizations

  • Arts
  • Animal Welfare
  • Community Service
  • Environmental
  • Sports Clubs

Particularly with non-profit service, it is important to select organizations and causes you are passionate about. Authenticity is essential and will allow you to stay motivated to serve.

Many people believe networking is simply attending events and collecting business cards. The best way to build a network is to become a connector. By looking for opportunities to connect others, people will begin to see you as a well-connected and trusted advisor.

  • Write a few notes on the back of their business card
  • Hand write ‘pleasure to meet you’ notes
  • Connect on LinkedIn
  • Invite to coffee (“I’d like to learn more about what you do so I can keep my ears open for opportunities”)
  • Send articles, reports, links and invitations to other events

Diane Darling’s How To Work a Room is a particularly nice graphic to illustrate how to network effectively. And one of my favorite books is, Never Eat Alone.

Then again, I’m an extrovert.

Tampa Bay public relations

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