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Pinstripe Sponsors First Friday Forum

Pinstripe Marketing Sponsors Leadership St. Pete Alumni Association First Friday Forum

October Event Features Presentation from St. Petersburg Sports Alliance

Pinstripe Marketing, a St. Petersburg-based advertising agency, is proud to sponsor the Leadership St. Pete Alumni Association’s October First Friday Forum featuring Jim Neader from the St. Pete Sports Alliance.

Formed in 2010, the Alliance was formed by Mayor Bill Foster as a community marketing group to build the city’s reputation as a premier sports community and location for a wide variety of events. Members of the Alliance include former athletes and executives in more than 10 sports including baseball, football, soccer, golf, tennis, racing and sailing. They each work within their sports disciplines to identify events that would be suitable to host in St. Petersburg.

Leadership St. Pete Alumni Association
First Friday Forum
Friday, October 7, 2011

St. Petersburg Yacht Club
11 Central Avenue
St. Petersburg, FL 33701

7:30 a.m. Coffee, Danish and Conversation
8:00 a.m. Jim Neader, St. Pete Sports Alliance
Free for LSPAA members

Tampa Bay public relations

Federal judge rules Florida Bar rules on lawyer advertising violate First Amendment

I’ve been working on legal marketing and advertising for more than 13 years, and one of my biggest frustrations has been the Florida Bar rules regulating lawyer advertising. I understand that advertising is relatively new to the profession, and some hucksters have gone overboard in their unseemly ads, but the majority of law firms simply want to communicate what they do, what makes them different, and how they can help their clients.

A Florida federal judged ruled that the Bar’s rules violate lawyers’ First Amendment rights. The Bar’s lawyer recommended that they do not appeal the ruling, stating, “This is very conscientious, smart judge, and it is a well-reasoned opinion.”

We’re anxious to read the Florida Bar’s communications on the subject and are cautiously optimistic about the wave of creative and compelling advertising to come!

You can read the entire 41-page ruling.

Tampa Bay public relations

Pinstripe Produces SPCA TV Spot

Pinstripe Marketing Produces Pro Bono Television Commercial for SPCA Tampa Bay

The annual SPCA Tampa Bay 3K Petwalk is the organization’s largest fundraiser and participation from the community is crucial to its success. To help recruit donors and walkers, St. Petersburg-based advertising agency, Pinstripe Marketing, donated the production of a 30-second television commercial. With generous support from Bright House Networks, the spot will run from September 30through October 14, 2011.

The Petwalk is a 1.8 mile walk through Straab Park in downtown St. Petersburg that features a free pancake breakfast compliments of IHOP, a best dressed pet contest, the St. Petersburg Times Adoptable Pet Parade, dog agility courses, K-9 demonstrations, a food court, doggie spa, vendors, music and more.

“The 3K Petwalk typically raises more than $150,000 which helps offset the $9,300 we spend each day on direct animal care,” said SPCA CEO, Martha Boden. “Support from companies like Pinstripe Marketing ensures that 100 percent of the money raised from the walk goes directly to the care of homeless, abused and unwanted animals in our community. We couldn’t do it without them.”

The television commercial was produced with support from Mike Compton, Ed Favara, Brian Treby and Camp Salty Dog and can be found on YouTube at

Tampa Bay public relations

Ginger Reichl discusses online reputation management with 8 On Your Side

In my online reputation presentation, I ask participants to Google themselves and see what they find. Google their name. Google their brand. Google the terms they want to be known for.

When a local news anchor wanted to do a story about online reputation, she went to Google to find a subject matter expert to interview. And that’s where she found me. For online reputation in Tampa Bay, my name was associated with nearly every result on the first three pages, so she figured I might know what I was talking about!

The interview covers the basics on reputation monitoring and management. Please contact me if you’d like a complimentary consultation.

Tampa Bay public relations

Pinstripe Marketing Receives International Award for Video Work

Tampa Bay Video Production Telly Awards32nd Annual Telly Awards honors the very best commercials, videos, films and Internet work 

The winners of the 32nd Annual Telly Awards were announced, with St. Petersburg-based advertising agency, Pinstripe Marketing, taking home a bronze statuette for its Trend Micro corporate video. A panel of 350 judges reviewed more than 14,000 entries from all 50 states and around the world – one of the most competitive and successful in the long history of the Telly Awards, which honor outstanding local, regional, cable TV and online programs, commercials and film productions.

Trend Micro tapped Pinstripe Marketing to help launch its Worry-Free Business Security 7 product to the technology distribution channel. As part of the campaign, the creative team developed an Apprentice parody video that was presented to internal sales organizations and hosted on channel partner web sites, social media sites and the microsite.

Tampa Bay Video Production“We love clients who can have a little fun,” said Jeff Zampino, creative director of Pinstripe Marketing. “While Trend Micro does serious work protecting networks around the world, they recognize that humor can help deliver an effective message. We are honored to receive this prestigious award.”

Other 2011 Telly Award winners in the online video category include Coca-Cola, Discovery Channel, Fox Sports, Gatorade, IBM, Macy’s, Microsoft and Nike.

ABOUT PINSTRIPE MARKETING Pinstripe Marketing, Inc. is a full-service advertising, marketing and communications agency specializing in technology and other service-based organizations including law, finance, healthcare, engineering, architecture, non-profits and more. Services include marketing plan development and implementation, advertising, collateral design, event planning, media buying, web design, video production and public relations. For details about Pinstripe, please visit or write

ABOUT THE TELLY AWARDS Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking Web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. To find out more about the Telly Awards, visit

Tampa Bay public relations

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