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Pinstripe Summer Internships Available

MARKETING INTERN – St. Petersburg-based marketing firm is seeking an intern to learn the wide variety of roles available in an agency environment and to assist the agency president, project manager and art department on client projects.

Projects may include:

  • Participating in client meetings
  • Developing marketing plans for client initiatives or events
  • Managing the development of ad campaigns, web sites, social media plans, and other projects.
  • Writing, editing and distributing press releases
  • Reviewing marketing content.
  • Creating marketing presentations.

Requirements/Qualifications:

  • Junior or senior majoring in marketing, advertising, PR, communications or related study.
  • Cumulative GPA of 3.0 or above
  • Proficient in Microsoft Office suite (Word, Excel, PowerPoint, and Outlook). Adobe products (Photoshop and Illustrator) are a plus. Quick learner of software.
  • Available to work 20 hours per week (flexible hours)
  • Good communication and interpersonal skills
  • Strong organizational skills and attention to detail
  • Ability to work as a team or independently

Candidates must have a ‘hands on’, results driven, and innovative approach to implementing marketing initiatives. This person must be able to work and develop effective professional relationships.

Interested applicants must provide a cover letter and resume to intern@pinstripemarketing.com.

 

PRINT/WEB DESIGN INTERN – St. Petersburg-based marketing firm is seeking an intern to learn the wide variety of roles available in an agency environment and to assist the art department on client projects.

Projects may include:

  • Client meetings
  • Writing and reviewing creative briefs
  • Assisting the art department with concepts
  • Creating graphics for print and web use
  • Developing comps for client review
  • Updating social media
  • Creating web sites in WordPress
  • Incorporating Google Analytics into sites, running reports and analyzing results

Requirements/Qualifications:

 

  • Junior or senior majoring in graphic design or related study.
  • Cumulative GPA of 3.0 or above
  • Proficient in Microsoft Office suite (Word, Excel, PowerPoint, and Outlook), Adobe products (Dreamweaver, Photoshop and Illustrator), WordPress, FTP clients, etc. Quick learner of software.
  • Available to work 20 hours per week (flexible hours)
  • Good communication and interpersonal skills
  • Strong organizational skills and attention to detail
  • Ability to work as a team or independently

Candidates must have a ‘hands on’, results driven, and innovative approach to implementing marketing initiatives. This person must be able to work and develop effective professional relationships

 

Interested applicants must provide a cover letter, resume and link or PDF of portfolio to intern@pinstripemarketing.com.

Tampa Bay public relations

Pinstripe Earns Advertising Ethics Certificate

Ethics in advertising? People exposed only to stereotypical bamboozlers portrayed in the media may scoff, but marketing professionals take their ethics very seriously—none more so than Pinstripe Marketing.  To illustrate the point, Pinstripe President Ginger Reichl recently made sure she was among the first people in the U.S. to receive Advertising Ethics Certification.

The American Advertising Federation (AAF), the Institute for Advertising Ethics (IAE) and AAF – Tampa Bay collaborated to offer  Ethics in Advertising—a half day course to “help business leaders and marketing professionals better understand and resolve ethical issues in the real world of advertising.” The Tampa Bay presentation served as a pilot for additional course offerings in other cities across the country. Since the October 25th course in Tampa, the Ethics in Advertising class has been convened for the Austin, TX and Cincinnati, OH markets.

The course agenda covers such topics as: why ethical behavior is important to the consumer and to the advertising professional; ethical dilemmas in the workplace, and in the creation and dissemination of advertising; role playing; and discussion of how to encourage others to practice enhanced advertising ethics.

“We have always been committed to working in a professional and ethical manner,” said Reichl. “This course presented several challenging dilemmas that agencies like ours face all the time. While our purpose is to serve our clients, ultimately we must serve the public that consume our messages.”

IAE Principles and Practices of Advertising

  • Advertising, public relations, marketing communications, news, and editorial all share a common objective of truth and high ethical standards in serving the public.
  • Advertising, public relations, and all marketing communications professionals have an obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers.
  • Advertisers should clearly distinguish advertising, public relations and corporate communications from news and editorial content and entertainment, both online and offline.
  • Advertisers should clearly disclose all material conditions, such as payment or receipt of a free product, affecting endorsements in social and traditional channels, as well as the identity of endorsers, all in the interest of full disclosure and transparency.
  • Advertisers should treat consumers fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service advertised.
  • Advertisers should never compromise consumers’ personal privacy in marketing communications, and their choices as to whether to participate in providing their information should be transparent and easily made.
  • Advertisers should follow federal, state and local advertising laws, and cooperate with industry self-regulatory programs for the resolution of advertising practices.
  • Advertisers and their agencies, and online and offline media, should discuss privately potential ethical concerns, and members of the team creating ads should be given permission to express internally their ethical concerns.

 

Tampa Bay public relations

SPCA Tampa Bay Adopts Pinstripe Marketing

SPCA Tampa Bay, Pinellas County’s venerable animal welfare organization, has selected Pinstripe Marketing as the agency of record to manage marketing and communications as the organization launches several new initiatives.

Pinstripe, a St. Petersburg-based marketing and communications firm has a long association with SPCA — providing several pro bono projects for the organization over the years. Some of these include producing a 30-second TV spot promoting the SPCA Tampa Bay 3K Petwalk, and the SPCA’s “Adopt-a-Human” campaign.

“It’s always special when a favorite cause becomes a favorite client,” commented Pinstripe Marketing president Ginger Reichl. “SPCA Tampa Bay is launching some impressive initiatives this year and we’re proud to be a part of the communication effort.”

Familiarity with SPCA Tampa Bay will be a tremendous asset for Pinstripe in helping the 73 year-old animal care leader publicize Community Animal Connections — a new, unified series of initiatives aimed at keeping pets with their families and getting lost pets back to their homes.  Under this framework, Pinstripe will also design a comprehensive marketing strategy for new veterinary services from SPCA. The full-service center will combine high-quality care with various payment plans so local residents have more options in selecting healthcare for their pets. Additionally, Community Animal Connections will leverage strategic alliances with the Humane Society of Pinellas, Pinellas County Animal Services and wildlife-focused organizations to help ensure optimal outcomes for all animals in the area. As these developments take shape, Pinstripe will assume an integral role in promoting and communicating agency efforts.

“More than 27,000 animals faced homelessness in 2012.  That’s an enormous number of animals who need our help,” said Martha Boden, CEO of SPCA Tampa Bay. “We are relying on Pinstripe Marketing to help us connect with the community and inform the public of the services SPCA provides to keep pets in their homes.”

Even as Pinstripe “hits the ground running” with the Community Animal Connections initiatives, the agency will also help keep SPCA supporters aware of ongoing animal welfare activities including cruelty investigations, animal behavior training and pet-owner education.

About SPCA Tampa Bay

SPCA Tampa Bay has been a leader in humane care since its beginnings in 1940. All companion animals received by the SPCA are given a full medical and behavior evaluation. Animals that are medically stable and behaviorally sound are spayed/neutered (if they have not been altered previously) and put up for adoption. The animals remain available for adoption as long as their well-being doesn’t deteriorate. If that happens and the situation can be treated, an animal is removed from the adoption floor for treatment that can include medication, foster care and behavioral support. Animals with extensive medical issues that cannot be reasonably and humanely treated, those that do not respond to a treatment regimen and any that are behaviorally unsound are humanely euthanized. Approximately 10,000 animals a year are brought to the SPCA. Visit www.SPCATampaBay.org for more information.

Tampa Bay public relations

Fisherman Wins Pinstripe Award

Amanda Fisherman

Ad 2 Tampa Bay president, Amanda Fisherman, received the 2012 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 28 at the Tampa Theatre. Presented annually by past recipients, the award recognizes the Ad 2 member who demonstrates the most outstanding contributions to the organization, the advertising industry, and the Tampa Bay community.

“Amanda has been an amazing asset to Ad 2 Tampa Bay and to our local advertising community since her first days out of school. She has shown excellent leadership, superior dedication, and genuine passion in her contributions of all kinds. Most notably, she has championed one cause above all others – the growth and development of the community’s local students and recent graduates. Through tireless dedication to the programs within Ad 2 including AdTour and the Campus Road Show, and her overall leadership of the club, she has grown what amounts to an incubator for our local talent,” as noted in one nomination.

“Amanda’s accomplishments have been impressive,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “I also have a soft spot for advertising education, and as an agency owner always searching for talent, I appreciate her dedication to supporting the next generation of professionals.”

Fisherman is an account associate at Bayshore Solutions.

ABOUT AD 2 TAMPA BAY
Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32. As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.

ABOUT PINSTRIPE MARKETING
Pinstripe Marketing is a full-service marketing agency specializing in promoting services firms. Pinstripe’s services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design and public relations.

Tampa Bay public relations

Pinstripe Tapped for St. Pete Arts Marketing Roundtable

One of the more valuable but perhaps underutilized benefits of living and working in St. Petersburg is the city’s Business Assistance Center. Developed to provide local companies with counseling, training, workshops, and help getting access to capital and credit, the BAC is a great resource for start-ups and established companies poised for growth.

As St. Pete continues to polish it’s global reputation as the premier city for the arts, the BAC has established the St. Petersburg Artists Resource Collaborative (SPARC), a resource specifically for the unique challenges that face arts businesses. The SPARC Exchange serves as a forum to identify, discuss and resolve issues and challenges that artists encounter.

When the members requested a forum about marketing, the city came to Pinstripe.

Project manager, Lyndsey Shaw, provided an overview of developing a marketing plan with specific examples better suited for a small arts business, including:

  • Executive summary
  • SWOT analysis
  • Target markets
  • Goals
  • Strategies
  • Tactics
  • Budget
  • Measurements

She then joined creative director Jeff Zampino on a panel moderated by Bob Devin Jones of Studio @620 to discuss several finer points of promoting an artist or gallery, particularly when budgets are small.

We are proud to live, work and play in St. Petersburg and we’re committed to helping the arts community as we push to integrate commercial art as another element of what makes our city great.

And if you’re in the area, stop by to see on the fabulous artists’ haven, The 600 Block!

Tampa Bay public relations

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