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Legal Marketing Mini-Conference

Legal Marketing Tampa BayThe Southeast chapter of the Legal Marketing Association (LMA) is hosting a regional conference next month and time is running out to register. Early bird registration ends on July 31. You can register and find more detailed information here.

Orange County Bar Association, Orlando, Florida
August 14, 2009
9 am to 4 pm

Program topics include:


  • Taking the ACC Value Challenge A Step Further: Creating the Ultimate Client Experience, moderated by Deborah Knupp, Partner of Akina, with local managing partners.
  • The Boundaries of Promoting Legal Services with Will Hornsby, Staff Counsel of the American Bar Association.
  • Making a Sales Culture Out of Your Law Firm with Chris Fritch, Client Development Consultant at Clients First Consulting.
  • Using Web 2.0 and Social Networking as Part of Your Business Development Arsenal with Sue Remley, Senior Marketing Consultant at Jaffe Associates.

Please note that the program has been approved by The Florida Bar for 5.0 hours of general CLE credit, including 1.0 hour of ethics credit.

The current price for our one-day event is only $99 for LMA members and $149 for non-members. However, due to high demand and limited space, we can only offer this great rate for a short time. Early bird registration ends on July 31. After July 31, the price to attend will be raised to $129 for members and $179 for non-members. This includes programming for the day, lunch, materials and CLE credit (where approved). Each event will also be followed by a networking reception and happy hour!

Please be advised that there will be no refunds after 10 business days prior to each event. All refunds are subject to a $25 processing fee.

We are planning a carpool from Tampa. Contact Kim Brannan, LMA Tampa Bay Program Chair for more information.

Tampa Bay public relations

Ginger Reichl participates as guest panelist at SCORE / Open by American Express Small Business Conference

Pinstripe president, Ginger Reichl, was invited to participate as a panelist at the Small Business Conference hosted by SCORE and Open by American Express on Friday, June 26, 2009.

The event featured one-on-one business coaching from a local SCORE counseling, workshops addressing key success areas such a financial and business planning and marketing in a difficult economy.

Ginger participated on a panel with three other Tampa Bay business owners to share their experiences, suggestions for success and speedbumps to avoid.

“The Speed Coaching seminar was great way to see all that SCORE has to offer. But almost as important it was a great networking event and even motivational to be around so many entrepreneurs learning from and sharing with one another,” said Charles J. Parker, COO of My Marketing Department and a conference attendee.

Tampa Bay public relations

Crislip…. progress?

crislip4I’m very happy to report some progress with our little block in downtown St. Pete.(A big thank you to those that signed our petition last year.)

Since the article in in November’s Business Journal, it was slow until last month when we met with members of the St. Pete Preservation Society and The Studio @620 to kick our plans into gear.  We’ve since met with city council, the codes department and the owner to see what we can do to get some things moving.

I’m excited that it looks like it will be a lot more than a simple ‘art project’ on the exterior, but has grown into a plan to bring artists and businesses back into the building. We did a walk-through of the property to see the condition of the arcade and the storefronts. Afterwards, we asked the city to remove the benches along the sidewalk, to trim the trees to let in more light, and they volunteered to re-paint the parking lines. All of that was completed within two weeks (amazing how quickly the system can move!)

So now, we’re looking for businesses to move into the storefronts. In exchange for some sweat equity and very, very inexpensive rent – we can revitalize Central Avenue!


As Central Avenue block languishes, owner and St. Petersburg leaders seek pick-me-up – St. Petersburg Times, May 27, 2009
Businesses seeking action at Crislip Arcade on Central – Tampa Bay Business Journal, November 28, 2008
St. Petersburg’s ‘Central’ opportunity – August 29, 2008
Central businesses sound off – August 29, 2008
Retro arcade in downtown changes hands again – St. Petersburg Times, July 28, 2008
Hope for St. Pete’s historic Crislip Arcade – Creative Loafing, July 15, 2008
Out with the old – St. Petersburg Times, June 18, 2006

Jeff Zampino Elected to Tampa Bay Advertising Federation Board of Directors

Jeff Zampino, creative director, was elected to the Tampa Bay Advertising Board (TBAF) of Directors for the 2009-2010 year.

As Programs Director, his responsibilities include the planning and management of the chapter’s monthly educational luncheons.

TBAF is a division of the American Advertising Federation, the nation’s oldest and largest national advertising trade association.




Tampa Bay public relations

Buying Local – The 3/50 Project

Yes indeed, times are tough. Turn on the news and there is a tidal wave of bad news about the economy. The government is “bailing out” companies that drove themselves into the ground, and unfortunately, will do it again.

So it is up to us.

The 3/50 Project is a grassroots effort to encourage us to spend our money with local businesses.  Unlike most ‘buy local’ campaigns, this one is absurdly simple. Select three local business (ones that would totally bum you out if they were gone) and spend $50 a month with them.  Not $50 each – just 50 bucks a month.

Here is the gist from the 3/50 Project web site:

• Spend $50 per month in locally owned businesses. If half the employed U.S. population did so, it would generate more than $42.6 billion in revenue.

• For every $100 spent in locally owned businesses, $68 returns to the local community. When spent in a big box, chain, or franchise, $43 remains. Purchases made online return nothing.

As a business owner, I’ve always tried to support local companies, but recognize that I still buy from Amazon, Home Depot and chain restaurants pretty frequently. I will commit to spending at least $50 more a month with local businesses. THESE are the ones that deserve our money. This can be OUR bailout. Do your part. We can’t afford to lose them.

Here are my suggestions for some extra St. Pete love:

Bob Lee’s
Bowled Restaurant
Cupcake Spot
El Cap
Embellish Boutique
Haslam’s Book Store
Hook’s Sushi & Thai
One Lucky Dog
Page by Page book store
Paper Presence
Red Mesa Restaurant
The Pier (including The Columbia)
Pinstripe Marketing (of course!)
Putnam’s Hardware
Rogers Dry Cleaners
Saturday Morning Market


Tampa Bay public relations

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