Some colleagues and I recently shared a lively discussion about business and management books we defined as professional game changers. Many titles sprang to mind, with one clearly standing out: Uncommon Service by Frances Frei and Anne Morriss (Harvard Business Review Press).
Each of us had devoured its simple brilliance and intriguing premise.
Frei and Morriss maintain that companies must “dare to be bad” in order to be great, choosing highly strategic ways to “underperform while fueling a winning service advantage.” But first, they say, you have to have the stomach for it…
The authors pose compelling arguments surrounding the art of making competitive trade-offs to build a sustainable business that’s profitable, scalable and able to deliver service excellence every day. They deliver practical insights into service innovation and actionable ways to win by putting customers at the core of your business.
Case studies across a variety of sectors showcase four dimensions — or “service truths” — to illustrate a powerful approach to uncommon service. Truth No. 1? You Can’t Be Good at Everything.
Explore this and the other dimensions in the book. It’s a must-read in our service economy.