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Pinstripe Launches Pro Bono Campaign for SPOT

Pinstripe Marketing unveiled a new advertising campaign for SPOT (Stop Pet Overpopulation Together) at the grand opening of its first spay/neuter clinic in Pinellas Park. Last September, the Pinstripe team selected SPOT as their 2008 pro-bono client. “We believe it is the responsibility of our profession to lend our time and talent to help these organizations to make a better community”, said Ginger Reichl, president of Pinstripe Marketing. “We really had fun and appreciated their trust.”

SPOT is a non-profit organization that provides low cost spay/neuter services and education on pet overpopulation to the Tampa Bay community. Last year, they distributed 6,000 vouchers for discounted spay/neuter procedures with a 66% redemption rate in Pinellas County. SPOT chose February to open their first clinic in celebration of National Spay/Neuter month. Pamela Borres, the founder of Stop Pet Overpopulation Together, was thrilled to be working with a professional marketing agency. “We wanted to make the decision to spay or neuter a pet the fashionable solution to pet overpopulation,” explained Pamela. “The board and I are very pleased with the resulting campaign!”

With so many pet organizations in Tampa Bay, Pinstripe’s creative team decided to do something extreme to grab the public’s attention. The campaign relies heavily on imagery provided by Danette Morse, a freelance pet photographer and SPOT board member. The sets range from dingy St. Petersburg alley to a stripper pole at a local gentleman’s club.

The new clinic is at:

4403 62nd Avenue
Pinellas Park, FL 33781
(727) 545-3463

The final campaign can be found online atwww.pinstripemarketing.com/spot.pdf

The campaign was supported by:

Danette Morse, Photography by Danette
Friends of Strays
Jill McDonald
Kathleen Kiley & Allie, the Standard Poodle
Maria Ryan
OZ
Pet Food Warehouse
Shanan Lewis & Natasha, the Russian Blue
Yoda, the French Bulldog
Zoe, the Weimeraner

ABOUT SPOT
SPOT is a non-profit spay/neuter clinic that provides low cost spay/neuter services and education on pet over-population to the Tampa Bay community. For additional information on SPOT please visit www.SPOTusa.org or call (727) 545-3463 for more details.