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The Benefits of Serving on a Board of Directors

joining a board

Being on a board is a major commitment, but incredibly rewarding both personally and professionally. Working side by side with colleagues across many different disciplines is a great way to learn more about other companies as well as share your story. A board is a great place to meet new friends, new clients, learn new skills, and in general build strong, lasting relationships.

When deciding whether or not to join a board, take the time to do some research. Do an internet search in your area for organizations that fit your interests. For example, if you are a marketing professional (like us!), you will find the Society for Marketing Professional Services Tampa Bay (for which our senior project manager, Nikki Devereux, serves as Director of Communications), American Advertising Federation Tampa Bay, the American Marketing Association Tampa Bay, and more. If you are an artist, a builder, an educator, or just about anything, there are several associations throughout Pinellas and Hillsborough County, so do some research and see what you find for your industry.

When you’ve found a couple organizations, check out their event schedules and attend a few events. Prepare by looking through the list of presenters and find out if any of them are people you’d like to meet personally – then make a point to do so at the event. At the event, see if you like the content of the program, mingle with other attendees, and perhaps introduce yourself to a board member or two. This exercise is not just a good way to do some research on the organization and its programs, but a good way to practice networking and hopefully meet some good people.

After you’ve decided on an organization that matches your career and interests, become a member and start attending events on a regular basis. Get to know the board members and find out if you can sit in on the board meetings to see how they operate. Take a board member out to lunch to build a relationship with them and to learn more about the board. Eventually, a position will open up, and since you’ve been proactive and are already attending board meetings, you may be a favored candidate.

networking

Society for Marketing Professional Services board members.

Once you’re on the board, it starts getting interesting. You may have signed up for a position that you’ve never had in your career before, so you’ll be learning on the job. You will be working closely with the rest of the board members, and planning events and monthly board meetings can be fun. It gets even more interesting when you start forming committees to take on special projects. For example, last year the Society for Marketing Professional Services Tampa Bay worked on an image campaign to rebrand the Tampa Bay Chapter into something more unique and thematic. The campaign brought a lot of the members closer as they were working in smaller groups and often meeting a couple times a month to work on the project. It was a super creative project, so it was a lot of fun for all involved and the results were amazing. Everyone on the board was proud of the final campaign.

In addition to learning a new position, you will find yourself spending a lot more time with these new people at meetings and events, and thus you become something of a family. You work together, you play together, you learn together. It’s a great way to build those long lasting business relationships and sometimes even friendships! Either way, it’s good for business as your fellow board members will learn to trust you as they work alongside you, and if they need your company’s products or services, they will more than likely turn to you. It’s a win-win situation.