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Trade Show Checklist from ADM Two

Tampa custom trade show booth design

ADM Two is the premier trade show display and museum exhibit company in Central Florida – and we are proud to call them a client, a vendor, and friends. Whether we need a quick banner stand or pop-up trade show booth, a one-of-a-kind custom display, or design and construction for a corporate interior, they have the talent and resources to make it happen. They’ve helped thousands of clients effectively design, build, set-up and tear-down trade show displays – and more than anyone else – they know how to stay organized to make the most out of an industry show. They’ve shared their tried-and-true checklist with us so we can share it with you.

And if you need assistance with a trade show booth, museum display or custom corporate interior, give them a call!

Trying to Remember it All

The moment you decide to participate in a trade show, start your trade show checklist. There are so many things to remember that the trade show checklist is not just important – it is essential for success. Failure to adhere to the trade show checklist could be disastrous.

We recommend breaking the trade show checklist down into sections. Below is a sample that may help you get started. Depending on your industry, you may need to add and subtract items and sections, but this list will give you a general idea of what your list will look like.

 

Marketing Materials

  • Method to collect leads (scanners, card collection, etc.)
  • Business cards
  • Brochures
  • Rack cards
  • Folders
  • Giveaways
  • Prizes

Staff

  • Business attire
  • Dinner wear for after parties or dinners during the event
  • Casual clothes for down time
  • Comfortable shoes
  • Workout clothes and/or swimsuit
  • Toiletries
  • Itinerary
  • Computer and charger
  • Cell phone and charger
  • iPads or other devices to be used on the trade show floor

Trade Show Checklist

  • Graphics are professionally designed and exemplify your brand
  • Wires are hidden for aesthetic and safety purposes
  • Fabric signs are level and not wrinkly
  • All elements of the booth are where they should be
  • You have an area for storage space
  • Lighting, computer/television screens and all electronics are functioning properly
  • All equipment is safely in place
  • All electronics are either plugged in or fully charged

 

You can start to see that it is easy to forget small items. Your trade show planning should include a revisitation of the trade show checklist periodically, to ensure that you are covering all corners.

 

Check out some of our other articles to get ideas for trade show display graphics.