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Twitter’s ‘How to Guide’ for Marketing with … uh, Twitter

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The web-based program, entitled Twitter Flight School (twitterflightschool.com), is free and only takes about an hour to complete. To sign on, you just need a Twitter account and the willingness to share some of your Twitter account information with the app. To help you decide if the course is worth these modest investments, we’ve outlined it for you.

The basic program offers five modules—called Flight Path Courses. These are:

Twitter 101: Shaping Relationships between brands and people. (10 minutes.)

  • How Twitter Connects You to the World
  • How People and Brands Connect on Twitter
  • How Twitter Drives Business Results
  • Sample Tweets
  • Quiz

The Ultimate Guide to Content Planning: Building an effective and engaging content strategy for Twitter. (15 minutes.)

  • Content that Connects
  • Defining Your Goals
  • Listening to What Matters Most
  • Inspiring Your Audience
  • Developing Content
  • Executing Your Plan
  • Quiz

Meeting Campaign Objectives: Creating creative ads on Twitter that will engage your audience. (10 minutes.)

  • How Twitter Offers More than 140 Characters
  • Objective-based Campaigns and Ads
  • Choosing the Right Campaign
  • Quiz

Reaching the Right People: Targeting the right people at the right time. (10 minutes.)

  • Precise Targeting
  • Choosing the Right Target
  • Quiz

Launch and Optimize Campaigns: Critical information for launching and optimizing a Twitter campaign. (15 minutes.)

  • Twitter Campaigns and Ads
  • Campaign Basics
  • Followers Campaign
  • Website Clicks and Conversions Campaign
  • Tweet Engagement Campaigns
  • App Installs or Engagements Campaigns
  • Quiz

You don’t have to complete the entire course at one time. In fact, you can stop mid-module and resume later. And if you like this introduction to marketing with Twitter, you can move on to the “Deep Dive” courses.

Though the program is ostensibly created for marketing agencies, there’s no reason any business owner or manager might not find something of interest here. And even if you aren’t particularly interested in marketing with Twitter, many of the principles—such as first establishing marketing objectives—are always worth taking to heart.