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What’s in a media story? The Legal Marketing Association’s June luncheon

I am so pleased to be moderating the media panel for the Legal Marketing Association’s June luncheon. Such a great panel of professionals!

What do editors want in a story?
How do I get my lawyers “on the list” as media resources?
Are press releases still relevant?
How do I approach the media with a story idea?
Do blogs and social media play a factor in public relations?

Join LMA Tampa Bay as we answer these questions and more at our June luncheon featuring a panel of media experts, including:

Alexis Muellner, EditorTampa Bay Business Journal
Alexis Muellner has been with American City Business Journals for more than 12 years. He was named editor of the Tampa Bay Business Journal in August 2004 after working in Miami for 14 years. Before the promotion, he was managing editor of the South Florida Business Journal, a post he held four years after serving as Miami bureau chief and an international trade reporter. Alexis is a Boston native. He earned a masters degree in print journalism from the University of Miami, and a BA from Hampshire College. His roots are really in public radio where credits include National Public Radio’s “All Things Considered,” “Weekend Edition,” “Crossroads,” and “Living on Earth.” His print journalism credits include the Miami Herald, Florida Trend, the New York Times, the Miami Daily Business Review, Quill and Street & Smith’s Sports Business Journal. For TV, Muellner hosted the “Business Journal Report” on the WB-39 in Miami for two years; and now, he appears every week on ABC Action News in Tampa and is a regular commentator for Bay News 9.

Scott Finn, News DirectorWUSF Public Broadcasting
Scott Finn is News Director at WUSF Public Broadcasting. Before this, he worked as news director and reporter/producer at West Virginia Public Broadcasting and statehouse reporter for The Charleston Gazette. Scott grew up in rural Iowa and received his master’s degree in journalism from the University of Missouri. He lives in Fish Hawk with his wife, Wendy and two children, Iris and Max.

Paul Abercrombie, PresidentAbercrombie Communications
Paul’s publicity placements have appeared in such media as CNBC, CNN, CBS, San Francisco Chronicle, International Herald-Tribune, Los Angeles Times, Boston Globe, Chicago Tribune, USA Today, Newsweek, The Wall Street Journal, Inc. magazine, The National Law Journal, ABA Journal, Forbes, Fortune, BusinessWeek, Investor’s Business Daily, The Economist, The Washington Post and The New York Times. Paul’s writing work for clients includes feature articles, op-eds, speeches, and TV and radio advertisement scripts. He has co-authored The New Idea Factory, a nonfiction book about finding and financing university-born technologies for commercial uses, and has edited and ghostwritten other business books on behalf of clients.
Moderated by Ginger Reichl, President, Pinstripe Marketing
Ginger Reichl is the president of Pinstripe Marketing, a full-service marketing and communications firm specializing in promoting professional services firms. Her clients have been featured in major daily newspapers, magazines, and local and national television. As the former Advertising & Media Relations Director for Holland & Knight LLP, she managed the firmwide PR efforts during its growth from 450 to 850 attorneys and 18 offices during the late 90s.

If you have questions you would like the panel to discuss, please email us!

Thursday, June 17, 2010

11:30 p.m. to 1:00 p.m.

Tampa Bay Business Journal
4890 W. Kennedy Blvd.
Suite 850
Tampa, FL 33609

Members $20
Guests $40

RSVP to LMA Tampa Bay Chair, Anne Zambrano.

Tampa Bay public relations