Pinstripe Marketing president, Ginger Reichl, is an accomplished entrepreneur, marketing consultant and speaker with nearly 20 years of experience working with Fortune 100 companies, AmLaw 100 firms, private companies, start-ups and non-profits. She is the agency’s chief marketing strategist, specializing in brand development, strategic planning and public relations.
She founded Pinstripe Marketing in 1998 to serve the professional services market – helping lawyers, accountants, doctors, architects, engineers and other entrepreneurs tailor their practices into profitable businesses.
As the former Advertising & Media Relations Director for Holland & Knight LLP, Ginger was responsible for managing the unique marketing and public relations challenges for one of the world’s largest law firms, including several mergers & acquisitions. She was later recruited by the global IT distributor, Tech Data, to develop its ‘for-hire’ ad agency, working on various partner programs and co-op marketing campaigns for major technology manufacturers.
During the last several years, Pinstripe has developed into one of the fastest growing agencies in the Tampa Bay area, and was listed #104 on the list of fastest growing companies in the U.S. by DiversityBusiness.com. Her creative team has earned several ADDY Awards, a Telly Award, and Ginger has been recognized by several organizations.
A graduate of Florida State University’s prestigious advertising program, Ginger has served on the boards of the American Marketing Association, Tampa Bay Advertising Federation, Legal Marketing Association, Leadership St. Pete Alumni Association, as well as local non-profits Brookwood Florida, St. Petersburg Museum of History and SPCA Tampa Bay.
American Advertising Federation – 4th District, National Student Advertising Competition Chair
American Marketing Association, past VP of Collegiate Relations
Legal Marketing Association, Membership Chair
Tampa Bay Advertising Federation, past board member
Leadership St. Pete, Class of 2007 and Alumni Association board of directors
Ad 2 Tampa Bay, Past-President and Honorary Lifetime Member
National Ad2, Honorary Lifetime Member
SPCA Tampa Bay, past board of directors
St. Petersburg Museum of History, board of trustees
Brookwood Florida, past board of directors member
Guardian ad Litem Foundation, past advisory board member
Junior League of St. Petersburg, past public relations committee
Awards and Honors
Game-Changer of the Year 2010, Business Buddies Tampa
Historic Preservation Award, 600 Block of St. Pete initiative, St. Pete Preservation
BusinessWoman of the Year, finalist 2008, 2010, Tampa Bay Business Journal
Up & Comers 2009, Tampa Bay Business Journal
40 Under 40, 2009, Business Observer
CEO of the Year 2009, finalist, Tampa Bay CEO Magazine
2009 Tampa Bay 100, Tampa Bay CEO Magazine
SCORE Client of the Year 2008, SCORE Pinellas
St. Pete Young Professional of the Year 2008 – Minority Owned Company, St. Pete Chamber of Commerce
Young BusinessWoman of the Year Finalist 2008 & 2009, Tampa Bay Business Journal
BusinessWoman of the Year nominee 2008, St. Pete Chamber of Commerce
CEO of the Year 2008, finalist, Tampa Bay CEO Magazine
From private corporate workshops to groups numbering in the hundreds, Ginger is a dynamic speaker who leaves audiences with business-energizing ideas and marketing insights.
Her most popular topics include:
Building the Brand: Marketing 365
The challenge has never been greater for marketers. With fierce competition it has become even more critical for professionals to be at the top of their game. What worked before—maybe last year or even last month—may not work in today’s demanding business environment. In this interactive workshop, we discuss the value of creating a distinct brand, identify the unique qualities that differentiates your firm from the competition, and brainstorm dozens of low/no-cost marketing ideas to keep your name in front of clients.
The Human Element of Marketing
As every marketing consultant extols the virtues of digital marketing, its easy to forget the old school methods that have always worked. Balancing online with personal connections is the key to new school marketing. In this presentation, Ginger Reichl of Pinstripe Marketing will jog your memory about the good ol’ days and review ideas to make your communication more “human.”
Online Reputation Management (or, What to Do When Employees Stick Cheese up Their Nose and Post it on YouTube)
Admit it. You’ve Googled yourself. Did you like what you found? The latest buzz in communications is around online reputation management and how you can influence the information people can find about you and your organization on the Web. This presentation provides a review of reputation management, tools to monitor your online persona, and practical tips for creating and managing your social media profiles.
Content Marketing (or, How to Avoid a Zombie Attack)
We’ve heard it before, “content is king.” But you can’t just set it and forget it – the days of writing a brochure or web site and letting it sit are long gone. With an up-to-the-second barrage of messages, how do you make yours stand out? In this presentation, we will review the methods of maintaining a blog, social media sites and some traditional communications methods to help you keep your brains.
The following organizations have featured Ginger as a speaker at their events
- American Institute of Architects (AIA)
- Association of Legal Administrators (ALA)
- American Advertising Federation (AAF)
- American Express
- Barney Masterson Inn of Court
- Center for Conflict Dynamics
- CLE International Land Use Law Conference
- Commercial Law League of America (CLLA)
- Eckerd College
- Florida Bar Association
- Florida State University, Women in Leadership Conference
- Hillsborough County Bar Association
- International Association of Business Communicators (IABC)
- Legal Marketing Association (LMA)
- Product Development and Management Association (PDMA)
- PSCU – Engagement Builder Webinar
- Public Relations Society of America (PRSA)
- Second Wind, Small Agency Idea Lab (SAIL)
- SharpHeel Small Business Summit – Tampa
- Shriners International, National Sports Council
- Southeast Entrepreneurs Conference
- St. Leo University
- St Petersburg Area Chamber of Commerce
- St. Petersburg Bar Association
- Society for Marketing Professional Services (SMPS)
- Suncoast Solutions
- US Chamber
- US Small Business Council
- University of South Florida
- University of Tampa
- Women in Architecture (WIA)
“You were one of our most loved speakers of the year at the American Advertising Federation (I’m not just kissing ass, you really were),” Brian Hall, AAF chapter president.