Anderson-McQueen Funeral and Cremation Centers has selected Pinstripe Marketing as its agency of record. Pinstripe will lead the marketing and public relations efforts to support the venerable 56-year-old firm. Founded in 1952, Anderson-McQueen is Tampa Bay’s largest family-owned funeral home, offering a variety of customized memorial services.
“Pinstripe’s experience in marketing for professional services firms really set them apart when making our selection. We know that most people don’t want to discuss death, so we see our role as being a trusted member of the community and someone our neighbors can rely on when they need us. We are looking forward to working with their team to continue that tradition,” said John McQueen, chief operations officer for Anderson-McQueen.
“We are excited about our opportunity to work with such a progressive, family-owned business,” said Pinstripe president, Ginger Reichl. “With unique services that include a Harley-Davidson hearse, cremation ceremonies in which the family can participate, and pet memorials, they have laid the foundation to tell some great stories.”