Pinstripe Marketing effectively promoted ARCO/Murray Construction’s ground breaking for Great Bay Distributors’ new 267,787-square-foot headquarters which will feature a cold storage beer warehouse, hospitality/event facilities, corporate offices, maintenance and more. ARCO/Murray is one of the country’s premier construction firms with extensive experience in cold storage. Great Bay is Florida’s largest Anheuser-Busch distributor and has been a fixture in Pinellas County for decades, which made the story interesting to local and industry media.
Besides the high-profile client and the sheer scale of the project, what made this an even better story is the focus on energy efficiency. Stories that appeared in the Tampa Bay Times, Tampa Bay Business Journal, and Distribution Center Management magazine all prominently featured details about the solar panel array (which will be the state’s largest private installation,) natural gas generators, and LED lighting.
Regardless of the size and scope of a project, when pitching the media for architects, engineers and construction companies, it’s important to identify the elements that are unique, new, state-of-the art, following a larger trend, and how those elements will affect the people who will occupy that space. Because A/E/C projects are also inherently visual, we usually enjoy great placement with big color photos!
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