Bobbie Shay Lee Discusses Transparency in Cause Marketing with Washington Post TV

Bobbie Shay Lee talked with Washington Post journalist, Nia-Malika Henderson, about cause marketing campaigns and the importance of transparency to protect consumers when purchasing products to benefit a non-profit. While her efforts began with with the NFL’s Crucial Catch campaign it has grown into highlighting corporations who provide a percentage of purchases to non-profits.

Bobbie Shay Lee

Bobbie Shay Lee

Bobbie Shay Lee