Bobbie Shay Lee was selected as the 2016 University of Rhode Island Vangermeersch Lecturer to present “Profit or Purpose: Looking Beyond the Surface”.
In her address, the former NFL cheerleader told the stark truth about some cause-related marketing and how consumers can be well informed about purchasing products with ties to charitable organizations.
A breast cancer survivor, it was Lee’s quest for information about funding from the NFL’s “Crucial Catch” breast cancer campaign that led her to create the Center for Transparency. Through the Center, she has worked to provide clarity about the profits being made and details of exactly how much money is actually contributed to a company’s selected non-profit.
Read more about her lecture in the University of Rhode Island student newspaper.