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Ginger Reichl presents at SMPS marketing bootcamp

Tampa Bay marketing firm | Professional speaker

Sound off! S M! Sound off! P S! The Society for Marketing Professional Services (SMPS) is an association of communicators dedicated to serving the A/E/C (architecture, engineering and construction) industry. I have had the pleasure of presenting to the SMPS Tampa Bay Chapter several times and they always make me feel like one of their own. Their latest event was a half-day “marketing bootcamp” that covered all six domains of the Certified Professional Services Marketer (CPSM) training and certification program, and I covered the 5th domain, Promotional Activity. Since this group has heard my presentations about branding, marketing 365 and online reputation management, I developed a new workshop focused on the human elements of marketing.

How many more social media presentations can we sit through? I know I’ve given my fair share. And let’s face it, architects and engineers aren’t typically ‘early adopters’ so we end up dragging them kicking and screaming anyway. In a marketing landscape that purports to be more ‘social’, we’re all hiding behind our computer screens.  While there is likely nothing new in my Human Elements presentation, there are a lot of good reminders about how we can leverage the personalities of our people, use some ‘old school’ marketing techniques, and get face-to-face with our clients.

I was honored to join these talented professionals who covered the other five domain presentations:

  • Stephanie Thoresen, CPSM, Senior Business Development Representative, USA Environmental
  • Ann Schiola, CPSM, Marketing Director, Finley Engineering Group
  • Charles Colley, Director – Business Development, a5
  • Betty Schaefer, Marketing Coordinator, George F. Young, Inc.
  • Michael Boccuti, Director – Sales and Marketing Systems Skanska USA

If you are interested in having me speak to your company or organization about this or other marketing topics, feel free to contact me!

Hoo Rah!

Ginger

Tampa Bay public relations

Pinstripe Marketing president presents Building the Brand marketing seminar for Women in Architecture Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, was the presenter at today’s Women in Architecture meeting held at the West Tampa Branch Library.

Reichl’s presentation, Building the Brand, focused on low-cost/no-cost marketing in response to an increased number of architects forced to open their own firms during the last three years.

“Many architects have been laid off from the more established firms . Construction is down, particularly in Florida, so times are tough for these professionals,” said Reichl. “Many of them never planned on being an entrepreneur and owning their own firm, but there are few alternatives for them until the design market rebounds. Marketing is a critical component of business development and we’re happy to share some ideas to get them started.”

Reichl’s presentation features an overview of defining a brand, setting a marketing budget, RFP/RFQ responses, and marketing tactics including direct marketing, advertising, events, public relations, web, email and social media.

Reichl is president of Pinstripe Marketing, a Tampa Bay marketing agency that specializes in promoting professional services firms. A Keystone Partner and Allied Member of AIA Tampa Bay, Pinstripe has helped architects, engineers and other professionals navigate their businesses into profitable practices for more than 12 years. She also serves on the board of directors of several other trade associations, professional organizations and local non-profits.

ABOUT PINSTRIPE MARKETING

Pinstripe Marketing is a full-service marketing agency specializing in the AEC industries. Services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design, content development and public relations. For more information, please visit www.pinstripemarketing.com or call 727-214-1555.

Tampa Bay public relations

Pinstripe Marketing Launches New Website for Harvard Jolly

Pinstripe Marketing, a full-service marketing and PR agency based in St. Petersburg, Florida, announced the launch of a new website for Harvard Jolly Architecture. The new website, www.harvardjolly.com, gives visitors access to their vast portfolio, as well as details on their services and expertise in architecture, interior design, landscape design and more.

The key objectives of the project were to make the site visually bold, easy to navigate, and a valuable resource to demonstrate the talent and expertise of Harvard Jolly’s architects.

“Architecture by nature is very visual, and we wanted to provide site visitors with an experience reflective of that”, said Jeffrey Cobble, president & COO. “We’re proud of the work we do for our clients, and this new site provides the stage to highlight that work.”

About Harvard-Jolly Architecture
Harvard Jolly Architecture is one of the largest architectural firms in Florida. Founded in 1938 by William B. Harvard, Sr., the firm has eight full-service offices located in Ft. Lauderdale, Ft. Myers, Jacksonville, Orlando, Punta Gorda, St. Petersburg, Tampa and Savannah, Georgia. Harvard Jolly offers services in architecture, interior design and landscape architecture for healthcare, education, civic and library clients.

* Updated 7/7/14: An in-house artist at the firm has re-designed the site. Pinstripe did NOT design the site currently at their domain. Our work is located here.

Tampa Bay public relations

Pinstripe Marketing president presents Building the Brand marketing seminar for Women in Architecture Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, was the presenter at today’s Women in Architecture meeting held at the West Tampa Branch Library.

Reichl’s presentation, Building the Brand, focused on low-cost/no-cost marketing in response to an increased number of architects forced to open their own firms during the last three years.

“Many architects have been laid off from the more established firms . Construction is down, particularly in Florida, so times are tough for these professionals,” said Reichl. “Many of them never planned on being an entrepreneur and owning their own firm, but there are few alternatives for them until the design market rebounds. Marketing is a critical component of business development and we’re happy to share some ideas to get them started.”

Reichl’s presentation features an overview of defining a brand, setting a marketing budget, RFP/RFQ responses, and marketing tactics including direct marketing, advertising, events, public relations, web, email and social media.

Reichl is president of Pinstripe Marketing, a Tampa Bay marketing agency that specializes in promoting professional services firms. A Keystone Partner and Allied Member of AIA Tampa Bay, Pinstripe has helped architects, engineers and other professionals navigate their businesses into profitable practices for more than 12 years. She also serves on the board of directors of several other trade associations, professional organizations and local non-profits.

Tampa Bay public relations

Pinstripe Marketing president presents Online Reputation Management seminar for American Institute of Architects Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, is a featured speaker for the American Institute of Architects (AIA) Tampa Bay Chapter Principals Roundtable on October 29.

Reichl’s presentation, Online Reputation Management: Leveraging the Web to monitor and manage your reputation, will highlight several tools to monitor search engine results for companies and individuals, methods to leverage online public relations, blogs and social media as part of a personal communications plan. She will also offer suggestions to actively control the information available on the Web.

Additional information is available at www.aiatampabay.com

Reichl is the president of Pinstripe Marketing, a full-service marketing and communications agency that has extensive experience in the architecture, engineering and construction industries. She has worked with start-up organizations, mid-sized companies and Fortune 500 enterprises to develop compelling campaigns.

Tampa Bay public relations

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