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Pinstripe Among Initial Founders of Gasparilla Interactive Festival

Tampa Bay advertising agency, Gasparilla Interactive FestivalThe first Gasparilla Interactive Festival will be held on March 6, 2015 at Port Tampa Bay, Cruise Terminal 3. The Gasparilla Interactive Festival (GIF) is Tampa Bay’s showcase for cutting-edge technologies, digital innovation and entrepreneurial inspiration.

The Festival features compelling presentations and forums from the brightest minds in emerging technology, interactive media, and disruptive entrepreneurialism and will include exciting networking events hosted by industry leaders. The event will have a series of speakers and an expo. Confirmed speakers include Faris Yakob, founder of Genius Steals LLC; Joanna Lord, VP of Marketing at Porch; Peter Shankman, founder at ShankMinds Business Masterminds; Savannah Peterson, Global Community Manager at Shapeways; Michael del Castillio of Upstart Business Journal; and Riva-Melissa Tez founder of Berlin Singularity.

The festival is a community event and is made possible through the collaboration of Tampa Bay’s public, private, non-profit, and academic institutions. Partners include AAF Tampa Bay, Ad 2 Tampa Bay, Hillsborough County, EDI2, University of Tampa, Port Tampa Bay, Visit Tampa Bay, Collaborative Technologies of Tampa Bay, Schifino Lee, The Publicity Agency and the Gasparilla International Film, Art and Music Festivals.

“We are proud to be one of the founders of Gasparilla Interactive Festival to ensure its future in Tampa Bay,” said Pinstripe president, Ginger Reichl. “We are fortunate to have a community that embraces technology and provides a forum to keep us on the leading edge. Advertising represents only one element of interactive and we’re excited to showcase many more.”

The festival is organized by the Gasparilla Interactive Festival Inc., a Florida non-profit organization that was founded by leadership members of the American Advertising Federation and Ad 2 Tampa Bay chapters.

Attendees may register for $150 or purchase a Founder’s Club membership for $1,000. Founders and sponsors will be invited to an Opening Reception the evening of Thursday, March 5. Visit to register and for more information.

Follow the Gasparilla Interactive Festival on Facebook and Twitter for updates.

EDIT: Here are a few of the stories about the Gasparilla Interactive Festival

Tampa Bay public relations

Pinstripe Sponsors July Legal Marketing Association Meeting

Tampa Bay Legal MarketingTampa Bay legal marketing professionals will hear about a re-imagined sales process at the local Legal Marketing Association’s July meeting, sponsored by Pinstripe Marketing. Selling legal services can be a challenge when a client doesn’t have a pressing legal issue or urgent legal problem. The pressure to sell can sometimes look like “solutions in search of a problem” instead of first learning about a client’s vision, strategy and big picture.

Tracy LaLonde of Akina will address a key trend in legal business development and discuss “lawsulting” – business consulting and legal advising – the practice of packaging and sharing critical insights, knowledge and wisdom to generate new business leads and motivate clients to take action. Wisdom selling gives lawyers and law firms a tangible way to accelerate revenue, build a sales pipeline and develop authentic client relationships that out-behave the competition.


Thursday, July 24, 2015

11:30 a.m – 1:00 p.m.


Bank of America Plaza

101 East Kennedy Blvd.

8th Floor Conference Room

Tampa, FL 33602


Members – $20

Guests – $40


Register to attend

About Tracy LaLonde
Tracy LaLonde helps lawyers and law firms develop business. With a background in professional development, adult learning and marketing, she helps lawyers to become business partners with their clients. With an emphasis on clients’ needs, issues and opportunities, she has helped several hundred lawyers generate millions in business through Akina’s coaching and training offerings. Prior to joining Akina, Tracy worked in professional development in three law firms, and before entering the legal industry in 2000, she helped computer programmers become consultants in the high-tech industry as a skilled training facilitator.

About the Legal Marketing Association
The Legal Marketing Association ( is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession.

About Pinstripe Marketing
Pinstripe Marketing is a full-service advertising and communications agency specializing in promoting professional services firms. Pinstripe’s services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design, and public relations. For more information, please visit

Tampa Bay public relations

Ginger Reichl presents at SMPS marketing bootcamp

Tampa Bay marketing firm | Professional speaker

Sound off! S M! Sound off! P S! The Society for Marketing Professional Services (SMPS) is an association of communicators dedicated to serving the A/E/C (architecture, engineering and construction) industry. I have had the pleasure of presenting to the SMPS Tampa Bay Chapter several times and they always make me feel like one of their own. Their latest event was a half-day “marketing bootcamp” that covered all six domains of the Certified Professional Services Marketer (CPSM) training and certification program, and I covered the 5th domain, Promotional Activity. Since this group has heard my presentations about branding, marketing 365 and online reputation management, I developed a new workshop focused on the human elements of marketing.

How many more social media presentations can we sit through? I know I’ve given my fair share. And let’s face it, architects and engineers aren’t typically ‘early adopters’ so we end up dragging them kicking and screaming anyway. In a marketing landscape that purports to be more ‘social’, we’re all hiding behind our computer screens.  While there is likely nothing new in my Human Elements presentation, there are a lot of good reminders about how we can leverage the personalities of our people, use some ‘old school’ marketing techniques, and get face-to-face with our clients.

I was honored to join these talented professionals who covered the other five domain presentations:

  • Stephanie Thoresen, CPSM, Senior Business Development Representative, USA Environmental
  • Ann Schiola, CPSM, Marketing Director, Finley Engineering Group
  • Charles Colley, Director – Business Development, a5
  • Betty Schaefer, Marketing Coordinator, George F. Young, Inc.
  • Michael Boccuti, Director – Sales and Marketing Systems Skanska USA

If you are interested in having me speak to your company or organization about this or other marketing topics, feel free to contact me!

Hoo Rah!


Tampa Bay public relations

Robyn Walters Wins 2013 Pinstripe Service Excellence Award


Ten years ago, as she was “aging out” of Ad 2 Tampa Bay, Ginger Reichl created the Pinstripe Service Excellence Award to recognize the most outstanding member of the organization. At this year’s ADDY Awards, that first recipient, Devon Pero, presented the 2013 award to Robyn Walters – the latest in a long line of accomplished professionals who continue to be leaders in the industry. They all make us very proud.

Pictured: Devon Pero (’03), Vinny Tafuro (’04), Tamara Whittaker (’11), Robyn Walters (’13), Kate Whatley (’08), Carl Vervisch (’07), Amanda Fisherman (’12), and Mike Compton (’09) Not pictured, Jeff Morrow (’05) and Jessica McDonald (’06)

Former Ad 2 President Robyn Walters Wins Pinstripe Service Excellence Award

Former Ad 2 Tampa Bay president, Robyn Walters, received the 2013 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 27 at the Cuban Club in Ybor City. Presented annually by past recipients, the award recognizes the Ad 2 member who demonstrates the most outstanding contributions to the organization, the advertising industry, and the Tampa Bay community.

“It is truly the highest honor to be recognized by local industry leaders, people you are blessed to say are your mentors and friends,” said Walters. “I am grateful to know each past recipient of the Pinstripe Service Excellence Award and there is no higher accolade than having my name next to theirs.”

robynwaltersWalters was recognized for her accomplishments including maintaining the chapter’s membership during the recession, managing several student initiatives including the mentorship program, internship speed dating event, and an AdTour of several local agencies. Under her leadership, Ad 2 earned first place in the National Ad 2 Public Service competition for their pro bono campaign for Starting Right, Now. She has held several positions on Ad 2’s board and is currently the education chair for AAF Tampa Bay and the National Ad 2 public service co-advisor. She is a programmatic solutions manager for Triad Retail Media and volunteers for several Tampa Bay non-profits.

“Robyn was nominated by several of her peers, illustrating how much they admire her,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “Her commitment to Ad 2, her employer and the advertising industry is only surpassed by her commitment to making Tampa Bay a better place through her service to charitable organizations.”


Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32.  As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit

Tampa Bay public relations

Ginger Reichl Appointed District Advertising Competition Chair

Pinstripe Marketing is pleased to announce that its president, Ginger Reichl, has been appointed Chairperson of the National Student Advertising Competition (NSAC) for the Fourth District American Advertising Federation.

Each year, a sponsor provides students with a real-world case study and an outline over viewing its product and their current advertising plan. Students must learn about their product and research the brand’s competition in order to develop a new campaign plan for the company. The college chapter members then develop a 26-page marketing campaign and an accompanying 20-minute presentation. This new campaign strategy is then “pitched” by each team to a line of judges. The judge panel is comprised of professionals from the communications industry. Students from AAF college chapters from Florida and the Caribbean will compete in April 2014 and the winner will go on to compete at the national competition in June.

Ginger was a member of Florida State University’s NSAC team during her senior year in 1993 and says it was one of the best experiences of her college career. She later served as District 4 NSAC Chair for several years prior to taking a hiatus from board service.

“I have a big soft spot for advertising education and the NSAC,” said Reichl. “Working with the AAF, District leadership, and the team advisors is always rewarding, but seeing the student’s work always leaves me energized and inspired. These are the best of the best in the next generation of advertising professionals.”

The 2014 NSAC sponsor is Mary Kay.

Tampa Bay public relations