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Legal Marketing Association Spotlight on Tampa Bay

Legal Marketing Tampa at Painting with a Twist

The Tampa Bay City Group of the Legal Marketing Association’s Southeastern Chapter was selected as the spotlight in the latest newsletter. I am so proud to be a part of this organization and to see the growth we’ve experienced over the last several years. Our leaders are among the best in the country and the excitement coming from this chapter proves it. If you’re interested in becoming a member, please visit the LMA site or contact me for more information!



This year the Tampa Bay City Group continues to focus on substantive programs, networking opportunities, and community service. We collaborated with the Orlando City Group to present programs by Tracy LaLonde of Akina on “Ten Tips for Effective Pitch Meetings,” LMASE circuit speaker David Freeman on “Secrets of the Masters,” and a video-conferenced ACC Value Challenge panel discussion.

Additional programs featured Emily Thall of Debevoise & Plimpton (sponsored by Dave Whiteside and Hubbard One) on “How to Better Manage Your Firm’s Experience,” and four-time Emmy Award winner Ren Scott’s presentation on “Using Video Effectively and Maximizing Your Web Marketing.”

We also drew upon the knowledge and experience of our own City Group members for programming. Kate Barth, Public Relations Manager at Carlton Fields, prepared the questions and moderated a media roundtable; and Ginger Reichl, President of Pinstripe Marketing, will co-present our November program on “Making the Most of Your LinkedIn Professional Profiles.”  We also continued our practice of holding a post-LMA Annual Meeting roundtable discussion for members to share information and best practices learned at the conference with members that were not able to attend.

Spring, summer, and holiday networking events for the year were planned to benefit organizations in our community. The Spring Networking Social at Painting With A Twist was a huge hit, and both financial and “wish list” contributions were made to SPCA Tampa Bay.

The Summer Social was held at the Tampa Bay History Museum and hundreds of school supplies were collected for the benefit of inner city students at Sawgrass Lake Elementary. At our Holiday Social in December, we will again collect donations for Toys For Tots.

However, the true highlight of the year has been the many new colleagues who have attended our meetings. As part of our ongoing initiative to recruit new members, we will again participate in the “Ultimate Mixer” with other Tampa Bay marketing professionals this fall.

Tampa Bay public relations

Pinstripe Sponsors First Friday Forum

Pinstripe Marketing Sponsors Leadership St. Pete Alumni Association First Friday Forum

October Event Features Presentation from St. Petersburg Sports Alliance

Pinstripe Marketing, a St. Petersburg-based advertising agency, is proud to sponsor the Leadership St. Pete Alumni Association’s October First Friday Forum featuring Jim Neader from the St. Pete Sports Alliance.

Formed in 2010, the Alliance was formed by Mayor Bill Foster as a community marketing group to build the city’s reputation as a premier sports community and location for a wide variety of events. Members of the Alliance include former athletes and executives in more than 10 sports including baseball, football, soccer, golf, tennis, racing and sailing. They each work within their sports disciplines to identify events that would be suitable to host in St. Petersburg.

Leadership St. Pete Alumni Association
First Friday Forum
Friday, October 7, 2011

St. Petersburg Yacht Club
11 Central Avenue
St. Petersburg, FL 33701

7:30 a.m. Coffee, Danish and Conversation
8:00 a.m. Jim Neader, St. Pete Sports Alliance
Free for LSPAA members

Tampa Bay public relations

Pinstripe Marketing president presents Building the Brand marketing seminar for Women in Architecture Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, was the presenter at today’s Women in Architecture meeting held at the West Tampa Branch Library.

Reichl’s presentation, Building the Brand, focused on low-cost/no-cost marketing in response to an increased number of architects forced to open their own firms during the last three years.

“Many architects have been laid off from the more established firms . Construction is down, particularly in Florida, so times are tough for these professionals,” said Reichl. “Many of them never planned on being an entrepreneur and owning their own firm, but there are few alternatives for them until the design market rebounds. Marketing is a critical component of business development and we’re happy to share some ideas to get them started.”

Reichl’s presentation features an overview of defining a brand, setting a marketing budget, RFP/RFQ responses, and marketing tactics including direct marketing, advertising, events, public relations, web, email and social media.

Reichl is president of Pinstripe Marketing, a Tampa Bay marketing agency that specializes in promoting professional services firms. A Keystone Partner and Allied Member of AIA Tampa Bay, Pinstripe has helped architects, engineers and other professionals navigate their businesses into profitable practices for more than 12 years. She also serves on the board of directors of several other trade associations, professional organizations and local non-profits.


Pinstripe Marketing is a full-service marketing agency specializing in the AEC industries. Services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design, content development and public relations. For more information, please visit or call 727-214-1555.

Tampa Bay public relations

‘Talking Tech’ is subject for May 25 program at The Tampa Club

A half-day program titled “Talking Tech: Communicating in the 21st Century” is scheduled from 8 a.m.-1:30 p.m., Wednesday, May 25, at The Tampa Club, 101 E. Kennedy Blvd. # 4200, in Tampa.

Featured speakers are Ginger Reichl of Tampa Bay advertising agency, Pinstripe Marketing, who will talk about online reputation management; Bryan Marks of Irvin Steel, who will discuss the benefits of implementing digital signage and texting; and, Greg Schmitzer of MadMobile, who will talk about using mobile applications to reach a highly targeted audience

The keynote address will be given by Joe Hice of Moffitt Cancer Center. He will speak about the future of social media and how to wrap it all up in a strategic communications plan for any organization.

The program is being jointly presented by the Tampa Bay Chapter of the International Association of Business Communicators and the Tampa Chapter of Florida Public Relations Association.

Cost for FPRA and IABC members is $75. Non-members pay $89. The student price is $59. Breakfast, lunch and parking are included in the registration. The registration deadline is 11 a.m., Friday, May 20. Space is limited, so walk-ups cannot be guaranteed. Admission at the door, if space is available, will be $99.

For more information or to register, visit or The phone number for the Tampa Club is (813) 229-6028.

Tampa Bay public relations

Legal Marketing Association’s Southeastern Chapter Announces 2011 Tampa Bay City Group Leadership

The Legal Marketing Association’s (LMA) Southeastern Chapter is pleased to announce its Tampa Bay City Group leadership for 2011. The Southeastern Chapter is the largest in the international organization of LMA, covering 10 states with 18 sub-chapters called City Groups throughout the region, serving nearly 500 members. The Tampa Bay City Group leadership is:

Chair:  Louise Henkel, marketing and business development specialist at Fowler White Boggs P.A.

Co-chair:  Debbie Tillmann, proposal manager at Carlton Fields

Membership chair:  Ginger Reichl, president at legal marketing firm, Pinstripe Marketing.

Immediate-past chair:  Anne Zambrano, marketing director at Trenam Kemker, was also elected board member-at-large for the Southeastern Chapter.

The Legal Marketing Association: is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession. The Southeastern Chapter serves members in 10 states: Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas.

Tampa Bay public relations