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Online Reputation Management for Lawyers


Admit it. You’ve Googled yourself. Did you like what you found?

The latest buzz in communications is around online reputation management and how you can influence the information people can find about you and your firm on the web.

In the first Legal Marketing Association – Tampa Bay chapter meeting of the year, Ginger Reichl, president of Pinstripe Marketing, a Tampa Bay-based legal marketing firm, will provide a review of reputation management, resources to draft a social media policy, tools to monitor your online persona, and practical tips for creating and managing your social media profiles.

We’ll also have a discussion about how lawyers and law firm staff are using social media profiles and what the marketing and practice development department can do to help protect the reputation of the firm.

Tuesday, January 18, 2010
11:30 a.m. to 1 p.m.

Holland & Knight
Regions Bank Building
201 N. Franklin Street
Tampa, FL 33602
Guests should check-in at the 41st Floor

Legal Marketing Tampa Bay

Members $20
Guests $40

RSVP to LMA Tampa Bay Chair, Louise Henkel.

Join LMA Tampa Bay on Facebook.

Tampa Bay public relations

Pinstripe Marketing president presents Building the Brand marketing seminar for Women in Architecture Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, was the presenter at today’s Women in Architecture meeting held at the West Tampa Branch Library.

Reichl’s presentation, Building the Brand, focused on low-cost/no-cost marketing in response to an increased number of architects forced to open their own firms during the last three years.

“Many architects have been laid off from the more established firms . Construction is down, particularly in Florida, so times are tough for these professionals,” said Reichl. “Many of them never planned on being an entrepreneur and owning their own firm, but there are few alternatives for them until the design market rebounds. Marketing is a critical component of business development and we’re happy to share some ideas to get them started.”

Reichl’s presentation features an overview of defining a brand, setting a marketing budget, RFP/RFQ responses, and marketing tactics including direct marketing, advertising, events, public relations, web, email and social media.

Reichl is president of Pinstripe Marketing, a Tampa Bay marketing agency that specializes in promoting professional services firms. A Keystone Partner and Allied Member of AIA Tampa Bay, Pinstripe has helped architects, engineers and other professionals navigate their businesses into profitable practices for more than 12 years. She also serves on the board of directors of several other trade associations, professional organizations and local non-profits.

Tampa Bay public relations

Pinstripe Marketing president presents Online Reputation Management seminar for American Institute of Architects Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, is a featured speaker for the American Institute of Architects (AIA) Tampa Bay Chapter Principals Roundtable on October 29.

Reichl’s presentation, Online Reputation Management: Leveraging the Web to monitor and manage your reputation, will highlight several tools to monitor search engine results for companies and individuals, methods to leverage online public relations, blogs and social media as part of a personal communications plan. She will also offer suggestions to actively control the information available on the Web.

Additional information is available at

Reichl is the president of Pinstripe Marketing, a full-service marketing and communications agency that has extensive experience in the architecture, engineering and construction industries. She has worked with start-up organizations, mid-sized companies and Fortune 500 enterprises to develop compelling campaigns.

Tampa Bay public relations

Pinstripe Management to Serve on AAF Boards

Pinstripe Marketing is proud to announce the appointment of two members of its management team to American Advertising Federation local chapter boards.

Tamara Whittaker, senior project manager, was elected president of Ad 2 Tampa Bayfor the 2010-2011 year. Her responsibilities will include chapter management and strategic planning.

Ad 2 is a division of the American Advertising Federation for professionals 32 and younger. Ad 2 Tampa Bay is an 11-time National Ad 2 Club of the Year, most recently for the past 3 consecutive years in which Ms. Whittaker served on the board.

Jeff Zampino, creative director, was elected programs chairman ofAmerican Advertising Federation Tampa Bay. His responsibilities will include organizing monthly programs and events. Zampino has served the AAF for 11 years.

The AAF Tampa Bay exists to support its members, the community and the advertising industry. Its mission is to promote fellowship, education and career enhancement among members of the advertising community; foster and recognize excellence in advertising; champion public service causes; build an understanding of the role and benefits of advertising at all levels; and encourage advertising self-regulation and continuous improvement to raise industry benchmarks.

Tampa Bay public relations

What’s in a media story? The Legal Marketing Association’s June luncheon

I am so pleased to be moderating the media panel for the Legal Marketing Association’s June luncheon. Such a great panel of professionals!

What do editors want in a story?
How do I get my lawyers “on the list” as media resources?
Are press releases still relevant?
How do I approach the media with a story idea?
Do blogs and social media play a factor in public relations?

Join LMA Tampa Bay as we answer these questions and more at our June luncheon featuring a panel of media experts, including:

Alexis Muellner, EditorTampa Bay Business Journal
Alexis Muellner has been with American City Business Journals for more than 12 years. He was named editor of the Tampa Bay Business Journal in August 2004 after working in Miami for 14 years. Before the promotion, he was managing editor of the South Florida Business Journal, a post he held four years after serving as Miami bureau chief and an international trade reporter. Alexis is a Boston native. He earned a masters degree in print journalism from the University of Miami, and a BA from Hampshire College. His roots are really in public radio where credits include National Public Radio’s “All Things Considered,” “Weekend Edition,” “Crossroads,” and “Living on Earth.” His print journalism credits include the Miami Herald, Florida Trend, the New York Times, the Miami Daily Business Review, Quill and Street & Smith’s Sports Business Journal. For TV, Muellner hosted the “Business Journal Report” on the WB-39 in Miami for two years; and now, he appears every week on ABC Action News in Tampa and is a regular commentator for Bay News 9.

Scott Finn, News DirectorWUSF Public Broadcasting
Scott Finn is News Director at WUSF Public Broadcasting. Before this, he worked as news director and reporter/producer at West Virginia Public Broadcasting and statehouse reporter for The Charleston Gazette. Scott grew up in rural Iowa and received his master’s degree in journalism from the University of Missouri. He lives in Fish Hawk with his wife, Wendy and two children, Iris and Max.

Paul Abercrombie, PresidentAbercrombie Communications
Paul’s publicity placements have appeared in such media as CNBC, CNN, CBS, San Francisco Chronicle, International Herald-Tribune, Los Angeles Times, Boston Globe, Chicago Tribune, USA Today, Newsweek, The Wall Street Journal, Inc. magazine, The National Law Journal, ABA Journal, Forbes, Fortune, BusinessWeek, Investor’s Business Daily, The Economist, The Washington Post and The New York Times. Paul’s writing work for clients includes feature articles, op-eds, speeches, and TV and radio advertisement scripts. He has co-authored The New Idea Factory, a nonfiction book about finding and financing university-born technologies for commercial uses, and has edited and ghostwritten other business books on behalf of clients.
Moderated by Ginger Reichl, President, Pinstripe Marketing
Ginger Reichl is the president of Pinstripe Marketing, a full-service marketing and communications firm specializing in promoting professional services firms. Her clients have been featured in major daily newspapers, magazines, and local and national television. As the former Advertising & Media Relations Director for Holland & Knight LLP, she managed the firmwide PR efforts during its growth from 450 to 850 attorneys and 18 offices during the late 90s.

If you have questions you would like the panel to discuss, please email us!

Thursday, June 17, 2010

11:30 p.m. to 1:00 p.m.

Tampa Bay Business Journal
4890 W. Kennedy Blvd.
Suite 850
Tampa, FL 33609

Members $20
Guests $40

RSVP to LMA Tampa Bay Chair, Anne Zambrano.

Tampa Bay public relations