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‘Talking Tech’ is subject for May 25 program at The Tampa Club

A half-day program titled “Talking Tech: Communicating in the 21st Century” is scheduled from 8 a.m.-1:30 p.m., Wednesday, May 25, at The Tampa Club, 101 E. Kennedy Blvd. # 4200, in Tampa.

Featured speakers are Ginger Reichl of Tampa Bay advertising agency, Pinstripe Marketing, who will talk about online reputation management; Bryan Marks of Irvin Steel, who will discuss the benefits of implementing digital signage and texting; and, Greg Schmitzer of MadMobile, who will talk about using mobile applications to reach a highly targeted audience

The keynote address will be given by Joe Hice of Moffitt Cancer Center. He will speak about the future of social media and how to wrap it all up in a strategic communications plan for any organization.

The program is being jointly presented by the Tampa Bay Chapter of the International Association of Business Communicators and the Tampa Chapter of Florida Public Relations Association.

Cost for FPRA and IABC members is $75. Non-members pay $89. The student price is $59. Breakfast, lunch and parking are included in the registration. The registration deadline is 11 a.m., Friday, May 20. Space is limited, so walk-ups cannot be guaranteed. Admission at the door, if space is available, will be $99.

For more information or to register, visit or The phone number for the Tampa Club is (813) 229-6028.

Tampa Bay public relations

Legal Marketing Association’s Southeastern Chapter Announces 2011 Tampa Bay City Group Leadership

The Legal Marketing Association’s (LMA) Southeastern Chapter is pleased to announce its Tampa Bay City Group leadership for 2011. The Southeastern Chapter is the largest in the international organization of LMA, covering 10 states with 18 sub-chapters called City Groups throughout the region, serving nearly 500 members. The Tampa Bay City Group leadership is:

Chair:  Louise Henkel, marketing and business development specialist at Fowler White Boggs P.A.

Co-chair:  Debbie Tillmann, proposal manager at Carlton Fields

Membership chair:  Ginger Reichl, president at legal marketing firm, Pinstripe Marketing.

Immediate-past chair:  Anne Zambrano, marketing director at Trenam Kemker, was also elected board member-at-large for the Southeastern Chapter.

The Legal Marketing Association: is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession. The Southeastern Chapter serves members in 10 states: Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas.

Tampa Bay public relations

Online Reputation Management for Lawyers


Admit it. You’ve Googled yourself. Did you like what you found?

The latest buzz in communications is around online reputation management and how you can influence the information people can find about you and your firm on the web.

In the first Legal Marketing Association – Tampa Bay chapter meeting of the year, Ginger Reichl, president of Pinstripe Marketing, a Tampa Bay-based legal marketing firm, will provide a review of reputation management, resources to draft a social media policy, tools to monitor your online persona, and practical tips for creating and managing your social media profiles.

We’ll also have a discussion about how lawyers and law firm staff are using social media profiles and what the marketing and practice development department can do to help protect the reputation of the firm.

Tuesday, January 18, 2010
11:30 a.m. to 1 p.m.

Holland & Knight
Regions Bank Building
201 N. Franklin Street
Tampa, FL 33602
Guests should check-in at the 41st Floor

Legal Marketing Tampa Bay

Members $20
Guests $40

RSVP to LMA Tampa Bay Chair, Louise Henkel.

Join LMA Tampa Bay on Facebook.

Tampa Bay public relations

Pinstripe Marketing president presents Building the Brand marketing seminar for Women in Architecture Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, was the presenter at today’s Women in Architecture meeting held at the West Tampa Branch Library.

Reichl’s presentation, Building the Brand, focused on low-cost/no-cost marketing in response to an increased number of architects forced to open their own firms during the last three years.

“Many architects have been laid off from the more established firms . Construction is down, particularly in Florida, so times are tough for these professionals,” said Reichl. “Many of them never planned on being an entrepreneur and owning their own firm, but there are few alternatives for them until the design market rebounds. Marketing is a critical component of business development and we’re happy to share some ideas to get them started.”

Reichl’s presentation features an overview of defining a brand, setting a marketing budget, RFP/RFQ responses, and marketing tactics including direct marketing, advertising, events, public relations, web, email and social media.

Reichl is president of Pinstripe Marketing, a Tampa Bay marketing agency that specializes in promoting professional services firms. A Keystone Partner and Allied Member of AIA Tampa Bay, Pinstripe has helped architects, engineers and other professionals navigate their businesses into profitable practices for more than 12 years. She also serves on the board of directors of several other trade associations, professional organizations and local non-profits.

Tampa Bay public relations

Pinstripe Marketing president presents Online Reputation Management seminar for American Institute of Architects Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, is a featured speaker for the American Institute of Architects (AIA) Tampa Bay Chapter Principals Roundtable on October 29.

Reichl’s presentation, Online Reputation Management: Leveraging the Web to monitor and manage your reputation, will highlight several tools to monitor search engine results for companies and individuals, methods to leverage online public relations, blogs and social media as part of a personal communications plan. She will also offer suggestions to actively control the information available on the Web.

Additional information is available at

Reichl is the president of Pinstripe Marketing, a full-service marketing and communications agency that has extensive experience in the architecture, engineering and construction industries. She has worked with start-up organizations, mid-sized companies and Fortune 500 enterprises to develop compelling campaigns.

Tampa Bay public relations