Pinstripe Marketing has been named one of the top global public relations firms serving the IT Channel industry by Forrester, one of the world’s most reputable research firms. The rankings were determined by going directly to the source, interviewing members of the channel media and consultants to determine what PR companies “stuck out from the rest.”
In his post announcing the rankings, Jay McBain, principal analyst, Channel Partnerships and Alliances, describes the “trend that is affecting many channel leaders is the convergence of PR, marketing, and advertising. The line between them is blurring, as many channel vendors review budgets collectively. In response, today’s PR professionals have been forced to become brand ambassadors, content marketers, influencers, social media experts, and market analysts themselves.”
“I have worked with channel technology companies for over 20 years,” said Ginger Reichl, Pinstripe president. “The importance of their innovation is critical to powering business across the globe. Telling their stories is among the most satisfying work we do and to be recognized among these talented firms is humbling.”
See the entire list and read Do Channel Vendors Need Public Relations Anymore? at Forrester.