by Gloria Martinez at WomenLed.org Every business needs a stellar marketing campaign if they are going to live up to their full potential. This is especially true nowadays; businesses big and small are all vying for consumers’ attention, whether it’s through traditional marketing or a digital approach. When the time comes to put together a […]
by Tina Martin of Ideaspired In today’s hyper-competitive market, branding is everything. You’ll need to intentionally create a brand that establishes your company as high quality and trustworthy in the eyes of the customers. What’s In a Brand? Your company’s brand goes beyond its name and good logo — it’s the public perception of your […]
The choice to rebrand a company is a tough one. There are many factors to consider, including SEO on the current name, the company history, and recognition by existing clients and the industry. Even though it may seem like a monumental move, in our experience it has always worked out beautifully. Landis + Evans was […]
Navigating your post-disaster marketing plan might be the biggest challenge for recovery (no matter what type of event occurs). The good news is that you don’t need an enormous budget to make it happen. With these five practical strategies, you can address each angle of reopening without overspending. Need an All-in-One Solution? For small businesses […]
You may know that there’s something wrong with your brand identity, but can’t quite put your finger on it. It could be something that just cosmetic, or it could be something that goes much deeper. Refresh Versus Rebrand It takes years to build your brand identity, and you want to be able to maintain its […]
This is one of those questions that’s bigger than it seems. Much of it depends on a range of factors that you’ll need to drill down and figure out what matters. Anything you can do to raise your visibility in a unique and engaging way will have a greater impact on your audience. The guiding […]
by Michael Premo, Content Strategist Graphic designers and the marketing department aren’t the only ones that need to know how to steer your brand in the right direction. If you want to maintain your brand’s integrity, you need to start from within. Maintaining Brand Identity You already know that your brand is more than […]
Every company, from Fortune 500 to a small family-owned business, goes through a period when their brand needs a new look—a brand refresh. It’s such a major undertaking that often gets delayed until it starts hurting the bottom line. That’s how powerful your logo is. People associate your products and services with it on both […]
Our next zodiac sign is Leo: birthdays between July 23 – August 22. Leo is a fire sign with the strengths: generous, cheerful and humorous. They are also creative and passionate, but we’ve had quite a few zodiac signs with these traits, so we decided to go with some we haven’t done before. Leo’s weaknesses […]
Our next zodiac sign is Gemini: birthdays between May 21 – June 20. Gemini is an air sign with the following strengths: gentle, affectionate, curious, adaptable, quick learner, loves to exchange ideas. Some of these are traits that creatives, especially in the marketing world, possess in plenty. On the other hand, Gemini’s weaknesses of being […]
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