Our Thoughts on Creative Design for Corporate Identity

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The history of design is extensive and can be traced back hundreds of years. For the sake of this article, we are going to focus on the elements of creative design, because businesses need to understand the process and how it affects their corporate identity. Logo Design and Corporate Identity In the past, the designer […]

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Re-Branding To-Do’s and Pitfalls

Tampa Bay marketing agency

“A brand should strive to own a word in the minds of the consumer.”  It’s one of the key messages in Al and Laura Ries’ book, 22 Immutable Laws of Branding.  I use this gem in every marketing and branding presentation I give, using national examples (Volvo, FedEx, Nordstrom) and a few locals (Beef O’Brady’s, […]

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You Can Build a Narrative for Your Company

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For businesses big and small, it’s not enough to say, “This is what we make” or “This is what we do.” It’s generic and outdated. People are looking for authenticity and value—a brand they can trust. And the best way to show them is through a corporate narrative. Building a narrative comes from a shift […]

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Truth in Advertising: Wonder Woman’s Lasso of Truth

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Few things can heighten the suspense of a cop drama like a good ol’ fashioned lie detector scene. The machine has its tentacles on the perpetrator. A large needle jumps for every spike in their heart rate, confirming what was suspected all along. William Marston, the co-inventor of the lie detector, went by the pen […]

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Retail Branding: Treasure Island Cigar Lounge

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The vast majority of Pinstripe’s clients are professional services firms – law, healthcare, architecture, technology, consulting, etc. Over the years, we’ve become pretty good at developing brands and crafting messages that work in those industries, but every once in a while we get a project that falls outside the norm which gives everyone a little […]

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Corporate Photography Style – Sorting Through the Many Options

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Choosing a style for your company’s headshots is more than just planning a photo shoot. These photos should represent your brand as much as your logo, your website, and your marketing collateral do. The style of the photos should be consistent with the style and personality of your website and the rest of your design […]

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More is Not Merrier in the Marketing Creative Process

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How many people should have input into the creative aspects of a marketing message? Is that too difficult a question to ask? Let’s see. We’ll start at the point after we’re committed to a project and we have a clear objective in mind. Now let’s invite people until we get everyone we need. Start with […]

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10 Lessons from ‘A Christmas Story’ Applied to Marketing

christmas story marketing tips

Even if you don’t do it yourself, you probably know at least one person who sees the word, “fragile” and goes on to loudly pronounce it “fra-gee-LAY.” Such is the ubiquitous influence of the nostalgic 1984 film, A Christmas Story. So, in the spirit of the season, we thought we’d shoehorn the movie into a […]

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There’s No Such Thing as a Brand-less Business

Branding agency - St. Petersburg, Florida Tampa Bay

A new online retailer wants to make a splash in the business world by offering a range of nondescript everyday products for a mere $3. The name of the company is Brandless. (You can read the story here.) It’s an interesting idea, and we wish the entrepreneurs well, but we hope the moniker doesn’t confuse […]

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