Six Steps for Managing Your Business’ Online Reputation

Tampa Bay online reputation management

There was once a time when you could have a bad day, justifiably lose patience with a customer, or unavoidably fail to deliver as promised, and those rare transgressions would be little noted nor long remembered. And anyone making it his life’s work to badmouth your business was readily identifiable and had to back up […]

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The Importance of a Trademark Search

Florida intellectual propert lawyer, trademark

Guest contributor: Monica Mason, Trenam Law A trademark is a name, word or logo used to indicate the source of a product or service. While a “trademark” technically refers to a brand used on goods and products (e.g., coffee, sneakers, jewelry), a “service mark” refers to a brand used in connection with services (e.g., restaurant services, […]

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Tips for Hiring a Professional Photographer

Tampa Bay professional photographer, professional headshots

At some point in our lives, we all need a professional photographer. Whether you need a photo for your web site, LinkedIn profile, Facebook page, product shots for your business or photos for your wedding, there are some things that are best left to the pros. Below are some tips for hiring the right photographer […]

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Do You Have Your ‘Elevator Speech’ Ready?

Tampa Bay marketing firm

You and a stranger are standing in a hotel lobby waiting for an elevator. He has the appearance of a fine, upstanding chap and you’re in an affable mood so you comment on what a nice day it is. He’s welcoming of conversation. Additional pleasantries ensue, followed by introductions and the customary handshake. The elevator […]

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The Power of Color

Tampa Bay advertising agency, graphic design, web design, brochure design, newsletter design, logo design

Did you know that color can evoke emotion and affect your decision-making? Did you realize that it is a powerful non-verbal communication tool?   Color is so prolific, it even affects the way you spend your money. Nearly every color used in the logos and campaigns of the well-known brands you see every day was […]

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Marketing as a New Year’s Resolution

tampa bay marketing firm, advertising agency, web design

Is one of your New Year’s resolutions to grow your business? To do more marketing? To be more strategic? To work smarter, not harder? You’re not alone! Each year, our phones start ringing on January 2nd with clients ready to start off strong. If you need support to refresh your brand, launch that new web […]

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What Makes a Survey Worthwhile?

marketing survey, focus groups, marketing research

We’re all familiar with ubiquitous greeting, “How are you?” Instinctively, we understand the only socially acceptable answer is “I’m fine.” If someone is truly interested, he or she might place a hand on our shoulder, look into our eyes with a concerned expression and say, “Seriously, how are you?” That’s how you should approach any […]

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What is Your Value Proposition?

value proposition, strategic marketing, content development

From time to time, you may have heard the phrase ‘value proposition.’ If you didn’t (or still don’t) know what that is, you aren’t alone; many business owners have a hard time nailing it down. Yet unless you accurately identify your company’s value prop, your promotional efforts will never be cohesive, nor as effective as […]

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