Your Best Client is the One You’re With

You’ve seen the meme. A young couple is walking down the sidewalk and he spins around to take a look at another girl walking by. The meme is funny because … well there is truth in the attraction to something new. The grass appearing to be greener on the other side of the fence. Of […]

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Setting Client Expectations

setting client expectations marketing

You’re talking to a prospective client. How would you present the work your company does? What might you say about your company’s productive efficiency. How responsive are you to client needs? What would you say about the professionalism of your staff? How important is corporate responsibility? We’d guess our readers always answer these questions exactly […]

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The Six Stages of Super-Client Development

super client development_featured

Picture a great client. He or she will have been buying from you for quite a while. They make purchases on a regular basis. They appreciate the work you do and they respect your expertise. And the best part is that they recommend your business to their friends, family and business associates. Do you have […]

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Keys to Trade Show Follow Through

trade show roi_newsletter

Guest blog by Susan Canonico, CEO of ADM Two The show is over. Everything is in storage, ready for the next event, and you’re back at the office. Now, it’s time to get your return on investment. You’ll need a good trade show follow through plan. Start with organizing all of the contacts and personal information, […]

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Use a Welcome Letter to Help Hang on to a New Client

If you’ve ever been fishing on the bank of a river or pond, you’ve probably had a fish that you caught spit the hook out just as it hits the ground. It’s flopping and flailing just inches from the water’s edge, and you must act quickly to prevent it from getting away. The fish has […]

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Should Your Business Have a Newsletter?

“We need a newsletter.” Perhaps no four words so fill the hearts of marketing communication staffs with dread. That’s because company newsletters always seem to be the spur-of-the-moment brainchild of underutilized executives, who — having left this rotting corpse of an idea on someone else’s doorstep — immediately scurry off to attend their regular duties […]

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Building a Reputation Through Volunteering

“Oh! I know Ginger!” My team often hears that phrase while talking with people at events around Tampa Bay. When the topic of work comes up and they mention Pinstripe Marketing, they frequently get that response. Years ago, after hearing dozens of those exclamations, our former creative director joked, “Geez, we should have buttons!” A […]

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Proposals – Advice from the Selection Committee

Recently, Pinstripe Marketing attended a webinar hosted by the Society of Marketing Professionals (SMPS) Tampa Bay called “Secrets of the Selection Process,” by Gary Coover. The course was designed to enlighten us about creating a proposal as well as presenting the proposal to the selection committee, and we came away with a few great tips […]

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How to Speak to Your Ideal Customers

Earlier this year, we shared our thoughts on how to identify your ideal client. This month, we’re going to consider what to say to them once you know who they are. Speak to their concerns – Whether from surveys, conducting focus groups, or simply talking with a sizable portion of your client base, you’ll have […]

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Relationship Building for Business and More

Relationship building is a fundamental facet of life – we meet people, we connect with them, we become friends with them. Building relationships happens over time, and as time goes by, acquaintances become friends through common interests and shared experiences. Perhaps we’ve known a person long enough to have watched their children grow or were […]

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