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Connor Storch Wins Ad 2’s 2017 Pinstripe Service Excellence Award

Connor Storch Wins Pinstripe Service Excellence Award
Ad 2 Tampa Bay’s immediate past president, Connor Storch, received the 2017 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 15 at Nova 535. Presented annually by past recipients, the award recognizes the young professional who demonstrates the most outstanding contributions to Ad 2 Tampa Bay, the advertising industry, and the community.

Ad 2 Tampa Bay Pinstripe Service Excellence Award Alumni 2017

During his tenure, the organization experienced one of the most rapid and energizing periods of growth, including increasing membership 334%. Known for his positive energy, he led the charge to reenergize club committees, recruit more volunteers, and to keep the organization in good health with fundraising. He also revived the Ad 2 Liaison position in the 4th District to help bridge the gap between Ad 2 and AAF so both organizations can work more harmoniously toward their shared goals. His leadership was recognized by AAF in 2017 when he earned District Club and President of the Year, and National Club and President of the Year honors.

“Connor’s enthusiasm and passion for Ad 2 were the common thread in each of his nominations,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “He is clearly a connector and his desire to make the organization diverse and inclusive are what drove the remarkable membership growth last year.”

Connor is a marketing communications specialist at Triad Retail Media in St. Petersburg.

Women’s Conference of Florida Recap

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We attended the Women’s Conference of Florida this fall – what an incredible experience. We walked into the Marriot Waterside Hotel on a bright and sunny Thursday morning, full of anticipation. As we walked through registration we saw other faces full of excitement, anticipation, hope. And boy, we were not disappointed.

The first presentation was given by Nely Galan, author, real estate mogul, founder of the Adelante Movement, and former President of Telemundo. What a great way to kick off the conference! Nely was full of energy and inspiration, her stories were riveting, and she sent a wave through the crowd that made us all want to leave that room and do amazing things. She started her story with her childhood, when her family immigrated to the United States from Cuba. She ended up in a strange school, strange neighborhood, and they all had to learn a new language. She told of her and her family’s struggles, but through each and every obstacle, she was able to make the most of the situation and create positives out of negatives – EVERY SINGLE TIME!

Galan was so vivacious in her story-telling, so funny and sincere – she really wants other women to succeed and listening to her story is a step in that direction. Each attendee received a copy of her book, “Self-Made: Becoming Empowered, Self-Reliant, and Rich in Every Way,” which we will review when we’re done reading! The title is fairly self-explanatory, and as a sneak preview, Nely recounts the story of her childhood and rise to real-estate moguldum and self-made woman. Her motto, “buy real estate, not shoes,” is wise advice, one that we can all learn from. As she told story after story, this kept coming up; she also reminded us that everyone has moments of insecurity and “around the corner from my biggest failures are my biggest successes.”

Another stand-out presenter was Tiffany Dufu, Chief Leadership Officer of LEVO. She talked about “dropping the ball” as a positive, in the sense that if you let yourself drop the ball on certain things, you can excel in others. In other words, you have to figure out what is most important for you and focus your energies on those things. For example, sometimes you have to leave the dirty laundry for another day when you have a tight deadline to meet on a project, or you may be forced to order pizza for family dinner instead of that super healthy home cooked meal if you really need to squeeze in a workout. She also recommends learning to ask for help. Many super women try to take on all the heavy lifting without asking partners or friends for help. Stop this! Tiffany’s final point is that when we do things like this, we should own it, not feel guilty, not beat ourselves up. No one is perfect. If you’re going to try to “do it all” and be Wonder Woman, you will have to accept the occasional slip up or assistance. And when it comes to ordering pizza for family dinner instead of that healthy, vegetable heavy meal, you know no one else is complaining!

There were many other incredible women presenting during the conference, each one with a unique story of their rise to leadership, fortune, and in some cases, fame. Our takeaways – if you see a women’s conference or presentation, sign up for it – it will inspire you. Women are powerful, stop doubting yourself. Hard work pays off. Do something every day to achieve your goals. Rid yourself of guilt and go conquer the world!

Devereux Selected to Leadership St. Pete Class of 2018

nikki devereuxPinstripe Marketing is pleased to announce that senior project manager Nikki Devereux was named one of the 40 professionals selected for the Leadership St. Pete Class of 2018. The class was introduced at the LSP Alumni Association holiday social on December 6th. Leadership St. Pete is one of the oldest leadership programs in America and its six-month experience is designed to be an intensive interactive program that promotes leadership in the St. Petersburg community. Alumni include Governor Charlie Crist, Mayor Rick Baker, Dr. Vivian Fueyo, Dean of the USFSP College of Education, Luke Williams, Assistant Chief of the St. Petersburg Police Department, and many more leaders throughout St. Pete.

Devereux holds a bachelor’s degree in psychology from City University of New York City College. She is also a freelance photographer and fine artist.

For additional information about Leadership St. Pete, visit www.stpete.com/lsp.html.

leadership st. pete nikki devereux

Et Cultura Festival – Interactive Sessions, Music, Art, Film, Craft

et cultura public relations_news

Et Cultura Festival wrapped up last week, and we wanted to share just a few of the interesting things we saw and experienced over the five-day festival’s myriad activities. It was definitely a whirlwind week and since we do public relations for the festival, the few weeks before were pretty hectic as well, but we had a great time and we’re already looking forward to next year.

et cultura news channel 8 daytime morning show pr

Some of the highlights that we were able to catch:

SEEDS interactive sessions at the Morean Center for Clay were phenomenal. There were several presentations throughout the day, all related to gardening, plant-based diet, sustainable living. It was incredibly interesting and enlightening, plus some of the presentations were interactive. One presenter, Kim Campbell, Director of Recipe Development and Culinary Education for PlantPure, Inc., even did a recipe demonstration where she prepared 3 giant pressure cookers full of Ethiopian butternut squash and lentils with brown rice. She made enough to go around the entire room, and the whole room smelled incredible. Not only that, the dish tasted amazing, so we are definitely going to try making some recipes like this in the future.

seeds festival community public relations

Another highlight of the SEEDS interactive sessions included live gardening demonstrations by some of St. Pete’s local farmers, which sparked some of the Pinstripe family to go home and start gardens. The weather was perfect and the crowd was thick for these sessions, which means a lot of people are interested in growing food.

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A panel discussion called “Prescribing Food as Medicine” provided some fascinating insights into how diet directly affects physical health and illness. One fascinating case in particular was a diabetic patient who was very sick changed their diet to plant-based and no longer had to use insulin. Other panelists discussed the affects of diet on heart disease, obesity, and even cancer.

seeds plant based nutrition public relations

Lots of interested folks at the SEEDS interactive sessions all day long.

et cultura festival film public relations

The Future City interactive sessions at Station House featured a wide variety of topics focused on economic development, supporting local businesses, affordable housing, social justice and more.

Small Is Big discussed the importance of championing locally owned and operated businesses and using entrepreneurs, citizen volunteers, events and artists for community development as well as an economic driver.

Et Cultura St. Pete

What Is “Affordable” Housing These Days? featured speakers representing the city, developers, the tiny house movement and others. The discussion highlighted the needs for a variety of places to call home that we can afford and want to live in as our city grows, continues to attract young talent, and needs to support a service-oriented workforce and address the changing needs of an aging population.

Et Cultura St Pete

Perhaps the most interesting discussion on Thursday was Inclusive Cities featuring social justice advocate, Weldon Angelos. The panel discussed ideas for building a more equitable system in our community and beyond for citizens who break the law, serve their time, and want to re-enter society. Weldon Angelos story is fascinating and infuriating. He was sentenced a mandatory 55 years in prison for selling a few pounds of marijuana while possessing a firearm – a sentence so extreme that his judge, unable to go below the mandatory minimum, called on the president to commute Weldon’s sentence. Barring such a presidential commutation, taxpayers would spend more than $1.5 million to keep Weldon behind bars until he was 80 years old. Weldon’s sentencing provoked unprecedented public outcry. Twenty-nine former judges and prosecutors filed a ‘friend of the court’ brief beseeching Weldon’s sentencing judge to declare the sentence unconstitutional. At sentencing, Judge Paul G. Cassell called Weldon’s punishment “unjust, cruel, and even irrational,” comparing it to much shorter federal sentences given to repeat child rapists and airplane hijackers. Judge Cassell wrote a 67-page opinion urging President Bush to commute Weldon’s sentence to 18 years or less. Unfortunately, none of these efforts proved fruitful until recently, when President Obama commuted his sentence– after Weldon served 13 years in prison.

You can see more of Weldon’s story here:

On Friday we were fortunate enough to join a group of educators for the RADICAL SCHOOLS interactive sessions. The keynote speaker was Geoffrey Canada, who flew down from Harlem, New York City to discuss his work with the Harlem Children’s Zone and the philosophy of his educational approach. He and his colleagues seek to change the lives of inner-city kids, prevent youth violence and foster community development through education reform. The model encourages educators to meet students where they are and use their own interests and needs to create active participation in their education and future.

One really cool element of the RADICAL SCHOOLS interactive sessions was a portable skate and BMX half pipe. They set it up right in the middle of 2nd St between 1St Ave and Central in downtown St. Pete, closed off that street, and had professional BMX riders and skateboarders doing tricks. It was definitely a good way to get every kid’s attention, and a huge crowd of both children and adults gathered to see the talented athletes doing cool tricks and defying gravity.

et cultura radical schools event public relations

Of course, we also caught a few of the concerts, films, art shows and the makers market – Et Cultura is a week of what is best in St. Pete!

Our public relations efforts for Et Cultura included media relations and leveraging our relationships with local television stations to book morning shows for Et Cultura founders and other interesting interviewees. It’s a win-win situation, as the hosts get to meet great people who are making cool things happen in our community, and our clients have the opportunity to discuss their events and draw more attendance to their events on television shows with thousands of viewers across the Tampa Bay area. Next time you have an event or news-worthy business happening, get in touch with Pinstripe and we can help you get the word out to our community, both in television and in print.

Pinstripe Supports St. Pete Glitter Queens and The Beth Dillinger Foundation

Bobbie Shay Lee and Ginger Reichl join friends at the St. Pete Glitter Queens fundraiser to benefit the Beth Dillinger Foundation
Pinstripe Marketing is proud to support the St. Pete Glitter Queens at their annual ball. The 2017 beneficiary is the Beth Dillinger Foundation.

The event theme was “Mod About the 60s”, so instead of go-go boots and Pucci prints, our team dressed as vintage Pan Am flight attendants, complete with flight bags, safety demonstrations and plenty of peanuts!

The Beth Dillinger Foundation was created in 2007 by Bob and Kay Dillinger in memory of their beloved daughter, Beth. The Beth Dillinger Foundation (BDF) is a not-for-profit 501(c)(3) organization that provides support and education to youth in need. Bobbie and Ginger were high school friends of Beth and have worked with the Foundation on several projects to honor her memory.

Four different means of support include:

  • The Beth Dillinger Scholarship Fund, a scholarship endowment available to boys and girls who wish to continue their education, but do not have the funds to achieve that goal.
  • Beth’s Closet at PACE Center for Girls in Pinellas County, Florida
  • Beth’s Corner is a room created at “Ready for Life,” an organization with a goal to assist youth aging out of the foster care system.
  • The Hope Chest clothes closets located in the Public Defender’s Office in Clearwater, New Port Richey, and Dade City
  • Nourish to Flourish, a partnership with the 6th Circuit Public Defender’s Office and the Beth Dillinger Foundation to feed chronically hungry children in our area.

The event and St. Pete Glitter Queens raised $73,697 that evening. A match from the Pinellas Education Foundation will quadruple a portion of the funds to $160,000 in scholarships for the Beth Dillinger Scholarship Fund.

 

Bobbie Shay Lee, Ginger Reichl, Mandi Houston and Christina Xenakis as a vintage Pan Am flight attendants at the St. Pete Glitter Queens fundraiser

Glitter Queens Royal Ball 2017

Bob and Kay Dillinger - Glitter Queens Royal Ball 2017

Glitter Queens Royal Ball 2017

Bobbie Shay Lee as a vintage Pan Am flight attendant at the St. Pete Glitter Queens fundraiser

Read more about the event in Ernest Hooper’s column in his Tampa Bay Times column.