Recent Posts

Doing well by doing good: Southeastern Guide Dogs

guidedog_newsPinstripe Marketing is proud to support Southeastern Guide Dogs, an impressive organization that provides highly skilled (and super cute!) dogs for the visually-impaired at no cost to the recipient. We were first introduced to them through friends who are ‘puppy raisers’ – helping with basic training and socialization during the puppy’s first year before they go back to campus for their skills training. To date, they’ve placed more than 2800 dogs in 30 years!

Southeastern Guide Dog programs include:

  • Paws for Independence – A program that matches highly trained guide dogs with visually impaired individuals, providing the gift of an independent lifestyle.
  • Paws for Patriots – This program serves active duty soldiers and retired servicemen and women with the respect and dignity they deserve.
  • Gifted Canines – Their guide dogs have met rigorous medical and behavioral standards before being paired with a student. Dogs who don’t quite meet these standards are selected to change careers into other fields that are important and provide great value to a variety of people.

One of our favorite activities is puppy hugging!

LS puppy hugging GR puppy hugging

Animals are one of our passions, but animals that serve people who need a little help to be self-sufficient? Even better!

Take a look at Southeastern Guide Dogs and consider a visit to their campus, participating in an upcoming event, and making a donation. You can even have a puppy named for you!


Tampa Bay public relations

Pinstripe Marketing Keeps Agency-of-Record Status for East-West Shrine Game

Tampa Bay Marketing and PR Firm | Sports Marketing

Shriners Hospitals for Children has renewed its relationship with Pinstripe Marketing as the  agency-of-record for the East-West Shrine Game for the third year. The 89th Shrine Game will be held at Tropicana Field in St. Petersburg on January 18, 2014 and televised live on NFL Network.

Tampa Bay Marketing and PR Firm | Sports MarketingThe annual East-West Shrine Game, originated in 1925, and is the longest-running college all-star football game in the country featuring some of the highest-rated NFL draft prospects. Since the inception, 62 East-West Shrine Game alumni have been inducted into the Pro Football Hall of Fame and from the 2013 game, 87 are currently active on NFL rosters. At the East-West Shrine Game, NFL scouts and coaches have an opportunity to assess the future stars of the National Football League.

Pinstripe’s role includes print, outdoor, television and radio media buying, social media management, approving press credentials for more than 150 media representatives covering the practices and game, drafting and distributing press releases for more than 100 players and coaches, player press throughout practice week, local and national media relations to promote the game and hospitals, managing the press box, in-game graphics on the jumbotron, sideline photography and  the game day press conference.

Tampa Bay Marketing and PR Firm | Sports MarketingMore than just a game, the East-West Shrine Game has emerged as a showcase for up and coming NFL talent, but more importantly, the players come together for the beneficiary of the event, Shriners Hospitals for Children. As part of their experience, players and coaches visit Shriners Hospitals for Children — Tampa, where they get to spend time interacting with the kids and developing a philanthropic relationship with the hospital that will hopefully endure throughout their careers.

“Pinstripe Marketing is great fit for us because they know the market, they’re very involved in the community, and they have a proven track record of working with non-profits,” said Harold Richardson, executive director of the East-West Shrine Game. “It’s a bonus that they’re also big college football fans.”


Shriners Hospitals for Children is a health care system of 22 hospitals dedicated to improving the lives of children by providing pediatric specialty care, innovative research, and outstanding teaching programs for medical professionals. Children up to age 18 with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care and receive all services in a family-centered environment, regardless of the patients’ ability to pay. Information about the game can be found online at Follow the East-West Shine Game on Twitter (@Shrine_Game) and Facebook (

Tampa Bay public relations

Bobbie Shay Lee Discusses Transparency in Cause Marketing with Washington Post TV

Bobbie Shay Lee

Bobbie Shay Lee talked with Washington Post journalist, Nia-Malika Henderson, about cause marketing campaigns and the importance of transparency to protect consumers when purchasing products to benefit a non-profit. While her efforts began with with the NFL’s Crucial Catch campaign it has grown into highlighting corporations who provide a percentage of purchases to non-profits.

Bobbie Shay Lee

Bobbie Shay Lee

Bobbie Shay Lee

Team ‘PinStrike’ Supports SPCA Tampa Bay

bowling_newsThe “PinStrike” team put up some less-than-stellar numbers but took home the trophy for best dressed team at the 2013 SPCA Tampa Bay Pet Bowl on Saturday, July 13th. While the team struggled to score a mere 1314 points in three games (ok, we’re not bowlers) the event raised more than $15,000 to support the organization.


Best Dressed Team 2013

The Pet Bowl is one of our favorite activities each year and is the perfect kick-off to the Pet Walk season. The 2013 3K Pet Walk is Saturday, October 12th at Vinoy Park in downtown St. Petersburg.

See more photos from the event on Pinstripe’s Facebook page.











SPCA Tampa Bay Adopts Pinstripe Marketing

SPCA Tampa Bay, Pinellas County’s venerable animal welfare organization, has selected Pinstripe Marketing as the agency of record to manage marketing and communications as the organization launches several new initiatives.

Pinstripe, a St. Petersburg-based marketing and communications firm has a long association with SPCA — providing several pro bono projects for the organization over the years. Some of these include producing a 30-second TV spot promoting the SPCA Tampa Bay 3K Petwalk, and the SPCA’s “Adopt-a-Human” campaign.

“It’s always special when a favorite cause becomes a favorite client,” commented Pinstripe Marketing president Ginger Reichl. “SPCA Tampa Bay is launching some impressive initiatives this year and we’re proud to be a part of the communication effort.”

Familiarity with SPCA Tampa Bay will be a tremendous asset for Pinstripe in helping the 73 year-old animal care leader publicize Community Animal Connections — a new, unified series of initiatives aimed at keeping pets with their families and getting lost pets back to their homes.  Under this framework, Pinstripe will also design a comprehensive marketing strategy for new veterinary services from SPCA. The full-service center will combine high-quality care with various payment plans so local residents have more options in selecting healthcare for their pets. Additionally, Community Animal Connections will leverage strategic alliances with the Humane Society of Pinellas, Pinellas County Animal Services and wildlife-focused organizations to help ensure optimal outcomes for all animals in the area. As these developments take shape, Pinstripe will assume an integral role in promoting and communicating agency efforts.

“More than 27,000 animals faced homelessness in 2012.  That’s an enormous number of animals who need our help,” said Martha Boden, CEO of SPCA Tampa Bay. “We are relying on Pinstripe Marketing to help us connect with the community and inform the public of the services SPCA provides to keep pets in their homes.”

Even as Pinstripe “hits the ground running” with the Community Animal Connections initiatives, the agency will also help keep SPCA supporters aware of ongoing animal welfare activities including cruelty investigations, animal behavior training and pet-owner education.

About SPCA Tampa Bay

SPCA Tampa Bay has been a leader in humane care since its beginnings in 1940. All companion animals received by the SPCA are given a full medical and behavior evaluation. Animals that are medically stable and behaviorally sound are spayed/neutered (if they have not been altered previously) and put up for adoption. The animals remain available for adoption as long as their well-being doesn’t deteriorate. If that happens and the situation can be treated, an animal is removed from the adoption floor for treatment that can include medication, foster care and behavioral support. Animals with extensive medical issues that cannot be reasonably and humanely treated, those that do not respond to a treatment regimen and any that are behaviorally unsound are humanely euthanized. Approximately 10,000 animals a year are brought to the SPCA. Visit for more information.

Tampa Bay public relations