What Marketers Need to Know About Artificial Intelligence

What marketers need to know about artificial intelligence

This article was written by our real-life, human friends at Legal + Creative, an intellectual property, advertising, and marketing law firm   Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audio […]

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Case Study: Landis + Evans Logo Redesign

Engineering marketing agency

The choice to rebrand a company is a tough one. There are many factors to consider, including SEO on the current name, the company history, and recognition by existing clients and the industry. Even though it may seem like a monumental move, in our experience it has always worked out beautifully. Landis + Evans was […]

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Marketing Maintenance: Update or Redesign Your Website

Web site designer - St. Petersburg Florida

Have you been putting off updating your website because you’ve been too busy? Now is the perfect time to tackle that project. More people are spending time online and you need to be prepared for this influx of traffic with a refreshed or brand new website. We’ve all experienced the effects of seasonal slowdowns or […]

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Marketing Maintenance: Perfect Time for a Fresh, New Look

rebranding and logo design - St. Petersburg, Florida

You may know that there’s something wrong with your brand identity, but can’t quite put your finger on it. It could be something that just cosmetic, or it could be something that goes much deeper. Refresh Versus Rebrand It takes years to build your brand identity, and you want to be able to maintain its […]

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Quick Tip: Brand Guidelines Begin with Internal Rollout

Branding design guidelines

by Michael Premo, Content Strategist Graphic designers and the marketing department aren’t the only ones that need to know how to steer your brand in the right direction. If you want to maintain your brand’s integrity, you need to start from within.   Maintaining Brand Identity You already know that your brand is more than […]

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Rebranding? Let’s Talk About Your Logo

rebrand logo package design Tampa Bay Florida

Every company, from Fortune 500 to a small family-owned business, goes through a period when their brand needs a new look—a brand refresh. It’s such a major undertaking that often gets delayed until it starts hurting the bottom line. That’s how powerful your logo is. People associate your products and services with it on both […]

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Pinstripe Marketing’s Thoughts on Creative Design for B2B Corporate Identity

Macfarlane Ferguson & McMullen law firm logo and visual guidelines

The history of design is extensive and can be traced back hundreds of years. For the sake of this article, we are going to focus on the elements of creative design, because businesses need to understand the process and how it affects their corporate identity. Logo Design and Corporate Identity In the past, the designer […]

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Pinstripe Bookshelf: Creative Quest

creative quest_billboard

I have never considered myself a creative person – at least in the traditional sense. I’m not a writer, designer, photographer, painter, songwriter or chef. In my career, I rely on my creative problem-solving abilities, and the “I know it when I see it” side of creativity when directing marketing projects, but I’ve always admired […]

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More is Not Merrier in the Marketing Creative Process

creative-marketing-process_featured copy

How many people should have input into the creative aspects of a marketing message? Is that too difficult a question to ask? Let’s see. We’ll start at the point after we’re committed to a project and we have a clear objective in mind. Now let’s invite people until we get everyone we need. Start with […]

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Spotlight: Kokolakis Logo Design, Head Shots, Video and Stationery

kokolakis contracting print materials_ copy

Kokolakis Contracting is one of those clients that we just can’t wait to see. We realized this when we did headshots with a whole group of the Tarpon Springs office staff, including President Joe Kokolakis, at the beautiful old Florida Brewing Co. building (currently home of the Swope Rodante law firm) in Ybor City. We […]

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