Case Study: Pasco-Hernando State College Google Ads

Pasco-Hernando State College (PHSC) is a public college in Florida with campuses in Pasco and Hernando counties. It has additional campuses in Brooksville, Dade City, New Port Richey, Spring Hill, and Wesley Chapel. PHSC hired Pinstripe Marketing to promote their Rapid Credentialing Program, which offers courses to achieve certification in as little as 8 weeks. […]

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What is Pay Per Click or PPC Marketing?

by Nikki Devereux, Director of Account Management In short, if you own a business, it’s something you should be doing! Pay Per Click (PPC) marketing is digital advertising, usually using Google Ads (formerly Google Adwords). Google Ads are the internet’s form of the paid advertisements you find in printed newspapers and magazines.   Why Google […]

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Zodiac Marketer: Virgo

by Nikki Devereux, Director of Account Management Virgo is our next sign for zodiac marketing: birthdays between August 23 – September 22. One of the earth signs, Virgo’s strengths are loyal, analytical, and practical. Virgo’s weaknesses are a tendency toward shyness and being overly critical of others and self. We’ll explore ways these positive and […]

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Build a Recession Proof Marketing Plan

Marketing tends to be one of the first things to go during an economic slowdown, but it shouldn’t be. We all know that the ups and downs in business are inevitable, so we should set in place a marketing strategy that is recession proof. Saving Money Is a Priority When marketing budgets get slashed, the […]

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Digital Marketing – What’s Your Strategy?

digital marketing ppc

Marketing has changed a lot over the years and I’ve been fortunate enough to see how it has taken shape. In the past, we used broadcast and print marketing to reach out to consumers and businesses. Back then, we didn’t call it traditional marketing. We just called it marketing. Today, the digital universe has not […]

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