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INBOUND 2015 – one of the biggest and best marketing conferences

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INBOUND features inspiring keynotes, innovative talks, educational breakout sessions, hands-on lessons and tons of networking. Join us (and 10,000+ new friends) in Boston from September 8th through the 11th to get inspired by Seth Godin, Daniel Pink, Brene Brown, and dozens more, including comedians Aziz Ansari and Amy Schumer.

The event includes more than 170 education sessions (if only we could be cloned!) designed to help us master our skills in:

  • designing content strategies
  • creative storytelling
  • personalizing modular content
  • building collaborative teams
  • nurturing inbound leads
  • tapping into big data
  • aligning sales and marketing
  • discovering client insights
  • using research to drive strategies
  • driving client engagement
  • unleashing better creative
  • developing successful video strategies
  • crafting compelling email campaigns
  • leveraging LinkedIn groups
  • generating traffic from Facebook
  • measuring online activities with Google Analytics
  • building relationships with the media
  • creating world-class company culture
  • adopting new marketing technology
  • forecasting customer activities
  • the art of social selling
  • hosting badass events
  • with more sessions being added daily!

We are so excited about participating in this conference and are working on scheduling a breakfast or happy hour with friends and colleagues from across the country while we’re there. Let us know if you’ll be attending and we’ll add you to the list!

Register for INBOUND 2015!

 

Pinstripe Marketing Receives International Award for Video Work

Tampa Bay video productionTampa Bay Video ProductionThe winners of the 36th Annual Telly Awards were announced, with St. Petersburg-based advertising agency, Pinstripe Marketing, taking home a bronze statuette for its promotional video to introduce the Omnicell M5000. A panel of more than 500 judges reviewed more than 12,000 entries from all 50 states and around the world – one of the most competitive and successful in the long history of the Telly Awards, which honor outstanding local, regional, cable TV, and online programs, commercials and film productions.

Omnicell tapped Pinstripe Marketing to help launch its first fully automated multimed packing solution to assist pharmacists in improving their patients’ medication adherence. The Omnicell M5000 system is designed to automatically pack, seal, verify and label multimed blister cards for institutional pharmacies serving long-term care facilities, retail pharmacies and hospital pharmacies serving ambulatory and discharged patients. The video highlights the health and system costs of patients not taking medications as prescribed and the benefits of an automated system that allows pharmacists to focus on their patients.

“The Omnicell M5000 is an impressive and complex machine,” said Ginger Reichl, president of Pinstripe Marketing. “It was important that we craft a message that quickly illustrated the benefits of automating multimed solutions and told their story in a brief two minute video. It is an honor to win this prestigious award, but it was more important that we generated interest in the solution.”

ABOUT PINSTRIPE MARKETING

Pinstripe Marketing, Inc. is a full-service advertising, marketing and communications agency specializing in technology and other service-based organizations including law, healthcare, engineering, architecture, non-profits and more. Services include marketing plan development and implementation, advertising, collateral design, event planning, media buying, web design, video production and public relations. For details about Pinstripe, please visit www.pinstripemarketing.com.

ABOUT THE TELLY AWARDS
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking Web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. To find out more about the Telly Awards, visit www.tellyawards.com.

ABOUT OMNICELL
Since 1992, Omnicell (NASDAQ: OMCL) has been creating new efficiencies to improve patient care, anywhere it is delivered. Omnicell is a leading supplier of comprehensive automation and business analytics software for patient-centric medication and supply management across the entire health care continuum—from the acute care hospital setting to post-acute skilled nursing and long-term care facilities to the home.

More than 3,000 customers worldwide have utilized Omnicell Automation and Analytics solutions to increase operational efficiency, reduce errors, deliver actionable intelligence and improve patient safety. Omnicell Medication Adherence solutions, including its MTS Medication Technologies brand, provide innovative medication adherence packaging solutions to help reduce costly hospital readmissions. In addition, these solutions enable approximately 6,000 institutional and retail pharmacies worldwide to maintain high accuracy and quality standards in medication dispensing and administration while optimizing productivity and controlling costs. Additional information is available at www.omnicell.com.

 

Marketing Professionals Answer Your Questions in This Free Business Book

Tampa Bay public relations, PR firmThroughout my career I have been asked a variety of questions about marketing and public relations from start-up entrepreneurs to Fortune 500 executives. I’ve always said that marketing is more art than science, but with some experience, I’ve determined some commonalities and things we can all employ to grow our businesses.

I am honored to have been selected as a one of seven contributors to answer some of the most common questions in this new book, Professionals in Public Relations, Marketing and Media Answer Your Questionscompiled by Nancy Vaughn and Grigoria Kritsotelis.

The questions include:

  • How do I reach my target audience at the right time?
  • How do I ensure proper brand exposure for my business?
  • What are the most common marketing mistakes that businesses make and how do you fix them?
  • What are three cost effective ways to get my marketing strategy off the ground?
  • I’m ready for the press, why isn’t the media calling me?
  • When should you hire a PR firm?
  • Why is marketing/branding/PR, etc. so important to a small business?
  • What should I expect from my PR firm?
  • What do media producers/editors look for when considering a business for a possible story?
  • How do I determine possible key performance indicators and why does it matter?
  • When it comes to marketing, what are the things you should look out for?

 

Download a free copy of the book and let me know if you have other questions!

~Ginger

Tampa Bay public relations

Cashmere Wins Pinstripe Service Excellence Award

Tampa Bay advertising wardAd 2 Tampa Bay’s immediate past president,Taryn Cashmere, received the 2014 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 26 at Port Tampa Bay. Presented annually by past recipients, the award recognizes the Ad 2 member who demonstrates the most outstanding contributions to the organization.

 

Pinstripe Marketing Service Excellence Award 2014Cashmere has enjoyed many successes during her membership in the organization, including mentoring several students, raising thousands of dollars in sponsorships, introducing the new internship speed dating events, and coordinating the Cynthia Bentley-DeNight Memorial Fund to start two new student ad clubs. As president of the chapter, she earned a first place finish in the National Ad 2 Public Service Competition for their pro bono campaign on behalf of The Abolish Movement to end human trafficking and was recognized as National Ad 2 Club and President of the Year. She is currently a multimedia account executive for the Tampa Bay Business Journal.

 

“Taryn has been nominated for this award almost every year she has been a member, illustrating her tremendous contributions to the organization,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “She is a natural leader and her enthusiasm is contagious.”

 

Past winners are Devon Pero (’04), Vinny Tafuro (’05), Jeff Morrow (’06), Jessica McDonald (’07), Carl Vervisch (’08), Kate Whatley (’09), Mike Compton (’10), Tamara Whittaker (’11), Amanda Page (’12) and Robyn Walters (’13).

 

ABOUT AD 2 TAMPA BAY

Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32.  As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.

 

ABOUT PINSTRIPE MARKETING

Pinstripe Marketing is a full-service marketing agency specializing in promoting professional services firms. Pinstripe’s services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design and public relations. For more information, please visit www.pinstripemarketing.com.

Tampa Bay public relations

Pinstripe Among Initial Founders of Gasparilla Interactive Festival

Tampa Bay advertising agency, Gasparilla Interactive FestivalThe first Gasparilla Interactive Festival will be held on March 6, 2015 at Port Tampa Bay, Cruise Terminal 3. The Gasparilla Interactive Festival (GIF) is Tampa Bay’s showcase for cutting-edge technologies, digital innovation and entrepreneurial inspiration.

The Festival features compelling presentations and forums from the brightest minds in emerging technology, interactive media, and disruptive entrepreneurialism and will include exciting networking events hosted by industry leaders. The event will have a series of speakers and an expo. Confirmed speakers include Faris Yakob, founder of Genius Steals LLC; Joanna Lord, VP of Marketing at Porch; Peter Shankman, founder at ShankMinds Business Masterminds; Savannah Peterson, Global Community Manager at Shapeways; Michael del Castillio of Upstart Business Journal; and Riva-Melissa Tez founder of Berlin Singularity.

The festival is a community event and is made possible through the collaboration of Tampa Bay’s public, private, non-profit, and academic institutions. Partners include AAF Tampa Bay, Ad 2 Tampa Bay, Hillsborough County, EDI2, University of Tampa, Port Tampa Bay, Visit Tampa Bay, Collaborative Technologies of Tampa Bay, Schifino Lee, The Publicity Agency and the Gasparilla International Film, Art and Music Festivals.

“We are proud to be one of the founders of Gasparilla Interactive Festival to ensure its future in Tampa Bay,” said Pinstripe president, Ginger Reichl. “We are fortunate to have a community that embraces technology and provides a forum to keep us on the leading edge. Advertising represents only one element of interactive and we’re excited to showcase many more.”

The festival is organized by the Gasparilla Interactive Festival Inc., a Florida non-profit organization that was founded by leadership members of the American Advertising Federation and Ad 2 Tampa Bay chapters.

Attendees may register for $150 or purchase a Founder’s Club membership for $1,000. Founders and sponsors will be invited to an Opening Reception the evening of Thursday, March 5. Visit www.gasparillainteractive.org to register and for more information.

Follow the Gasparilla Interactive Festival on Facebook and Twitter for updates.

EDIT: Here are a few of the stories about the Gasparilla Interactive Festival

Tampa Bay public relations