Recent Posts

Breakthrough Cocktail Interview with Ginger Reichl

breakthrough_newsI had the pleasure of chatting with Gary Ware on his Breakthrough Cocktail podcast this week. This episode focused on creating the career of your dreams, so we talked about my career path, how I chose advertising, how to network, creating work/life ‘balance,’ what I look for when hiring new talent and more during our half hour together.

One of his questions was, “What did you want to be when you grew up?” I responded that I can only ever remember wanting to go into advertising. Maybe it was watching Darren create ads at McMann & Tate on Bewitched reruns, AdCouncil PSAs during Saturday morning cartoons, or the Superbowl, but I was hooked very early. By the time I was 12 years old, I was on a mission to have an ad agency. Such a nerdy child.

I am so fortunate and grateful that I get have the ‘career of my dreams’ and work with incredibly smart and inspiring clients. It was kind of Gary to ask me to join him on his podcast and hope that one person hears a nugget that helps them find their dream. Happy listening!


Gary helps young professionals reach their full potential with coaching and mentorship. You can subscribe to his podcast on iTunes to listen to all of his guests and get a little insight of your own.

Tampa Bay public relations

Pinstripe to manage advertising and PR for 90th Shrine Game

shrine_newsShriners Hospitals for Children has renewed its relationship with Pinstripe Marketing as the  agency-of-record for the East-West Shrine Game for the fourth year. The 90th Shrine Game will be held at Tropicana Field in St. Petersburg on January 17, 2015 and televised live on NFL Network.

The annual East-West Shrine Game, originated in 1925, and is the longest-running college all-star football game in the country featuring some of the highest-rated NFL draft prospects. Since the inception, 62 East-West Shrine Game alumni have been inducted into the Pro Football Hall of Fame and from the 2013 game, 87 are currently active on NFL rosters. More than 100 players from the 2014 game attended NFL training camps are competing for jobs for this season. At the East-West Shrine Game, NFL scouts and coaches have an opportunity to assess the future stars of the National Football League.

garappoloPinstripe’s role includes print, outdoor, television and radio media buying, social media management, approving press credentials for more than 150 media representatives covering the practices and game, drafting and distributing press releases for more than 100 players and coaches, player press throughout practice week, local and national media relations to promote the game and hospitals, managing the press box, in-game graphics on the jumbotron, sideline photography and  the game day press conference.

“Pinstripe Marketing is great fit for us because they know the market, they’re very involved in the community, and they have a proven track record of working with non-profits,” said Harold Richardson, executive director of the East-West Shrine Game. “It’s a bonus that they’re also big college football fans.”

The East-West Shrine Game has emerged as a showcase for up and coming NFL talent, but more importantly, the players come together for the beneficiary of the event, Shriners Hospitals for Children. As part of their experience, players and coaches visit Shriners Hospitals for Children — Tampa, where they get to spend time interacting with the kids and developing a philanthropic relationship with the hospital that will hopefully endure throughout their careers.

“We look forward to working with Shriners Hospitals for Children and the East-West Shrine Game each year,” said Ginger Reichl, president of Pinstripe Marketing. “The hospital visit is one of the most inspiring things we will ever experience and it emphasizes why this is more than just a game.”


Shriners Hospitals for Children is a health care system of 22 hospitals dedicated to improving the lives of children by providing pediatric specialty care, innovative research, and outstanding teaching programs for medical professionals. Children up to age 18 with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care and receive all services in a family-centered environment, regardless of the patients’ ability to pay. Information about the game can be found online at Follow the East-West Shine Game on Twitter (@Shrine_Game) and Facebook (

Tampa Bay public relations

Ginger Reichl Interviewed by Dean Logan with Job Talk RadioStPete

Radio St. Pete is a 24/7 online radio station focused completely on St. Petersburg, Florida, featuring music that fits our lifestyle, talk on the issues we care about most, and live coverage of the sports events that excite the community. I was first introduced to Joe Bourdow and Radio St. Pete almost four years ago when we started doing the PR for the East-West Shrine Game, which they broadcast online all over the world.

I was pleased to join Dean Logan last Saturday morning for his Job Talk with Dean Logan show, where we talked about Pinstripe, our clients, my personal journey to starting the business, and what I love most about St. Pete.radiostpete

You can listen to the complete interview here.

Check out the archive which includes Tiger Bay Club meetings, movie reviews, sports, and much more.

Tampa Bay public relations

Pinstripe Sponsors July Legal Marketing Association Meeting

Tampa Bay Legal MarketingTampa Bay legal marketing professionals will hear about a re-imagined sales process at the local Legal Marketing Association’s July meeting, sponsored by Pinstripe Marketing. Selling legal services can be a challenge when a client doesn’t have a pressing legal issue or urgent legal problem. The pressure to sell can sometimes look like “solutions in search of a problem” instead of first learning about a client’s vision, strategy and big picture.

Tracy LaLonde of Akina will address a key trend in legal business development and discuss “lawsulting” – business consulting and legal advising – the practice of packaging and sharing critical insights, knowledge and wisdom to generate new business leads and motivate clients to take action. Wisdom selling gives lawyers and law firms a tangible way to accelerate revenue, build a sales pipeline and develop authentic client relationships that out-behave the competition.


Thursday, July 24, 2015

11:30 a.m – 1:00 p.m.


Bank of America Plaza

101 East Kennedy Blvd.

8th Floor Conference Room

Tampa, FL 33602


Members – $20

Guests – $40


Register to attend

About Tracy LaLonde
Tracy LaLonde helps lawyers and law firms develop business. With a background in professional development, adult learning and marketing, she helps lawyers to become business partners with their clients. With an emphasis on clients’ needs, issues and opportunities, she has helped several hundred lawyers generate millions in business through Akina’s coaching and training offerings. Prior to joining Akina, Tracy worked in professional development in three law firms, and before entering the legal industry in 2000, she helped computer programmers become consultants in the high-tech industry as a skilled training facilitator.

About the Legal Marketing Association
The Legal Marketing Association ( is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession.

About Pinstripe Marketing
Pinstripe Marketing is a full-service advertising and communications agency specializing in promoting professional services firms. Pinstripe’s services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design, and public relations. For more information, please visit

Tampa Bay public relations

Ginger Interviewed for Black Enterprise Magazine

fengshui_newsI’ve been quoted in a wide variety of stories, and have had clients quoted in many, many more; but I can honestly say that I never thought I would be interviewed for a story that would appear in Black Enterprise Magazine. When  Yvelette Stines made a query about leveraging feng shui practices in the office, I had a very real example that I thought she could use and her readers would enjoy.

A few years ago, my friend Mindi offered to feng shui my office, and since I’m a “out of sight, out of mind” worker, my office is covered in piles. Every horizontal surface has a stack of job jackets, folders, magazines, newspapers, brochures, notes, lists and who-knows-what-else-is-in-there, I took her up on it. We started by taking everything out of the office – attempting to sort and purge as we went. With a copy of my personal bagua in-hand, Mindi started putting things back in the appropriate areas according to what things represented – mostly by color, but also by material/texture and imagery. We focused primarily on activating areas for wealth & prosperity, fame & reputation, good fortune, wisdom & knowledge, and career & life mission. That’s what business is all about right? Once everything was back together, I appreciated that everything had a place and the piles were (momentarily, at least) gone. Part organization, part spiritual, it just felt better in there.

Fast forward about three months and I’m having dinner with another friend. I chat with her about the feng shui, a variety of other topics, then we get around to work. I tell her that I’ve been busier in the last three months than any I can remember. More proposals, more inquiries, more work. She then points out, “You mean, in the three months since your office was feng shui’d?”


I shared this and more detail with Yvelette for her story, which she ultimately used. However it also reminded me that I need to get my office in shape again.

I have a feeling I am blocking my chi.

~ Ginger

Read the Black Enterprise piece here.

Tampa Bay public relations