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Ginger Reichl presents at SMPS marketing bootcamp

Tampa Bay marketing firm | Professional speaker

Sound off! S M! Sound off! P S! The Society for Marketing Professional Services (SMPS) is an association of communicators dedicated to serving the A/E/C (architecture, engineering and construction) industry. I have had the pleasure of presenting to the SMPS Tampa Bay Chapter several times and they always make me feel like one of their own. Their latest event was a half-day “marketing bootcamp” that covered all six domains of the Certified Professional Services Marketer (CPSM) training and certification program, and I covered the 5th domain, Promotional Activity. Since this group has heard my presentations about branding, marketing 365 and online reputation management, I developed a new workshop focused on the human elements of marketing.

How many more social media presentations can we sit through? I know I’ve given my fair share. And let’s face it, architects and engineers aren’t typically ‘early adopters’ so we end up dragging them kicking and screaming anyway. In a marketing landscape that purports to be more ‘social’, we’re all hiding behind our computer screens.  While there is likely nothing new in my Human Elements presentation, there are a lot of good reminders about how we can leverage the personalities of our people, use some ‘old school’ marketing techniques, and get face-to-face with our clients.

I was honored to join these talented professionals who covered the other five domain presentations:

  • Stephanie Thoresen, CPSM, Senior Business Development Representative, USA Environmental
  • Ann Schiola, CPSM, Marketing Director, Finley Engineering Group
  • Charles Colley, Director – Business Development, a5
  • Betty Schaefer, Marketing Coordinator, George F. Young, Inc.
  • Michael Boccuti, Director – Sales and Marketing Systems Skanska USA

If you are interested in having me speak to your company or organization about this or other marketing topics, feel free to contact me!

Hoo Rah!

Ginger

Tampa Bay public relations

Ginger Reichl Appointed District Advertising Competition Chair

nsac_news
Pinstripe Marketing is pleased to announce that its president, Ginger Reichl, has been appointed Chairperson of the National Student Advertising Competition (NSAC) for the Fourth District American Advertising Federation.

Each year, a sponsor provides students with a real-world case study and an outline over viewing its product and their current advertising plan. Students must learn about their product and research the brand’s competition in order to develop a new campaign plan for the company. The college chapter members then develop a 26-page marketing campaign and an accompanying 20-minute presentation. This new campaign strategy is then “pitched” by each team to a line of judges. The judge panel is comprised of professionals from the communications industry. Students from AAF college chapters from Florida and the Caribbean will compete in April 2014 and the winner will go on to compete at the national competition in June.

Ginger was a member of Florida State University’s NSAC team during her senior year in 1993 and says it was one of the best experiences of her college career. She later served as District 4 NSAC Chair for several years prior to taking a hiatus from board service.

“I have a big soft spot for advertising education and the NSAC,” said Reichl. “Working with the AAF, District leadership, and the team advisors is always rewarding, but seeing the student’s work always leaves me energized and inspired. These are the best of the best in the next generation of advertising professionals.”

The 2014 NSAC sponsor is Mary Kay.

Tampa Bay public relations

Florida Bar updates lawyer advertising rules

Ginger Reichl | Tampa Bay Marketing and PR Agency | Legal Marketing

The Florida Bar has issued updated advertising rules (effective May 1, 2013) that address changes in how lawyers can communicate on their web sites and social media, along with a few changes to the ad submission requirements. Pinstripe president, Ginger Reichl, spoke with Jane Meinhardt at the Tampa Bay Business Journal about the changes and how we’re helping our legal clients manage social media.

As more lawyers pursue social media to take advantage of the cost effectiveness and increased audience, our consulting services have expanded to help them stay in compliance. For instance, LinkedIn recently added “one-click endorsements” for skills and expertise. However, because Florida lawyers may not use the term “expert,” the attorney may run afoul simply allowing this segment on his/her profile. There are also considerations with recommendations, utilizing groups, even determining with whom to connect.

To find out more or to schedule a meeting to review the new rules, contact Pinstripe Marketing.

See the complete Florida Bar advertising rules story here.

Tampa Bay public relations

 

Legal Marketing Association Spotlight on Tampa Bay

Legal Marketing Tampa at Painting with a Twist

The Tampa Bay City Group of the Legal Marketing Association’s Southeastern Chapter was selected as the spotlight in the latest newsletter. I am so proud to be a part of this organization and to see the growth we’ve experienced over the last several years. Our leaders are among the best in the country and the excitement coming from this chapter proves it. If you’re interested in becoming a member, please visit the LMA site or contact me for more information!

 

CITY GROUP SPOTLIGHT:TAMPA BAY

This year the Tampa Bay City Group continues to focus on substantive programs, networking opportunities, and community service. We collaborated with the Orlando City Group to present programs by Tracy LaLonde of Akina on “Ten Tips for Effective Pitch Meetings,” LMASE circuit speaker David Freeman on “Secrets of the Masters,” and a video-conferenced ACC Value Challenge panel discussion.

Additional programs featured Emily Thall of Debevoise & Plimpton (sponsored by Dave Whiteside and Hubbard One) on “How to Better Manage Your Firm’s Experience,” and four-time Emmy Award winner Ren Scott’s presentation on “Using Video Effectively and Maximizing Your Web Marketing.”

We also drew upon the knowledge and experience of our own City Group members for programming. Kate Barth, Public Relations Manager at Carlton Fields, prepared the questions and moderated a media roundtable; and Ginger Reichl, President of Pinstripe Marketing, will co-present our November program on “Making the Most of Your LinkedIn Professional Profiles.”  We also continued our practice of holding a post-LMA Annual Meeting roundtable discussion for members to share information and best practices learned at the conference with members that were not able to attend.

Spring, summer, and holiday networking events for the year were planned to benefit organizations in our community. The Spring Networking Social at Painting With A Twist was a huge hit, and both financial and “wish list” contributions were made to SPCA Tampa Bay.

The Summer Social was held at the Tampa Bay History Museum and hundreds of school supplies were collected for the benefit of inner city students at Sawgrass Lake Elementary. At our Holiday Social in December, we will again collect donations for Toys For Tots.

However, the true highlight of the year has been the many new colleagues who have attended our meetings. As part of our ongoing initiative to recruit new members, we will again participate in the “Ultimate Mixer” with other Tampa Bay marketing professionals this fall.

Tampa Bay public relations

Legal Marketing Association Spotlight on Tampa Bay

Legal Marketing Tampa at Painting with a Twist

The Tampa Bay City Group of the Legal Marketing Association’s Southeastern Chapter was selected as the spotlight in the latest newsletter. I am so proud to be a part of this organization and to see the growth we’ve experienced over the last several years. Our leaders are among the best in the country and the excitement coming from this chapter proves it. If you’re interested in becoming a member, please visit the LMA site or contact me for more information!

 

CITY GROUP SPOTLIGHT:TAMPA BAY

This year the Tampa Bay City Group continues to focus on substantive programs, networking opportunities, and community service. We collaborated with the Orlando City Group to present programs by Tracy LaLonde of Akina on “Ten Tips for Effective Pitch Meetings,” LMASE circuit speaker David Freeman on “Secrets of the Masters,” and a video-conferenced ACC Value Challenge panel discussion.

Additional programs featured Emily Thall of Debevoise & Plimpton (sponsored by Dave Whiteside and Hubbard One) on “How to Better Manage Your Firm’s Experience,” and four-time Emmy Award winner Ren Scott’s presentation on “Using Video Effectively and Maximizing Your Web Marketing.”

We also drew upon the knowledge and experience of our own City Group members for programming. Kate Barth, Public Relations Manager at Carlton Fields, prepared the questions and moderated a media roundtable; and Ginger Reichl, President of Pinstripe Marketing, will co-present our November program on “Making the Most of Your LinkedIn Professional Profiles.”  We also continued our practice of holding a post-LMA Annual Meeting roundtable discussion for members to share information and best practices learned at the conference with members that were not able to attend.

Spring, summer, and holiday networking events for the year were planned to benefit organizations in our community. The Spring Networking Social at Painting With A Twist was a huge hit, and both financial and “wish list” contributions were made to SPCA Tampa Bay.

The Summer Social was held at the Tampa Bay History Museum and hundreds of school supplies were collected for the benefit of inner city students at Sawgrass Lake Elementary. At our Holiday Social in December, we will again collect donations for Toys For Tots.

However, the true highlight of the year has been the many new colleagues who have attended our meetings. As part of our ongoing initiative to recruit new members, we will again participate in the “Ultimate Mixer” with other Tampa Bay marketing professionals this fall.

Tampa Bay public relations