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Florida Bar updates lawyer advertising rules

Ginger Reichl | Tampa Bay Marketing and PR Agency | Legal Marketing

The Florida Bar has issued updated advertising rules (effective May 1, 2013) that address changes in how lawyers can communicate on their web sites and social media, along with a few changes to the ad submission requirements. Pinstripe president, Ginger Reichl, spoke with Jane Meinhardt at the Tampa Bay Business Journal about the changes and how we’re helping our legal clients manage social media.

As more lawyers pursue social media to take advantage of the cost effectiveness and increased audience, our consulting services have expanded to help them stay in compliance. For instance, LinkedIn recently added “one-click endorsements” for skills and expertise. However, because Florida lawyers may not use the term “expert,” the attorney may run afoul simply allowing this segment on his/her profile. There are also considerations with recommendations, utilizing groups, even determining with whom to connect.

To find out more or to schedule a meeting to review the new rules, contact Pinstripe Marketing.

See the complete Florida Bar advertising rules story here.

Tampa Bay public relations

 

Legal Marketing Association Spotlight on Tampa Bay

Legal Marketing Tampa at Painting with a Twist

The Tampa Bay City Group of the Legal Marketing Association’s Southeastern Chapter was selected as the spotlight in the latest newsletter. I am so proud to be a part of this organization and to see the growth we’ve experienced over the last several years. Our leaders are among the best in the country and the excitement coming from this chapter proves it. If you’re interested in becoming a member, please visit the LMA site or contact me for more information!

 

CITY GROUP SPOTLIGHT:TAMPA BAY

This year the Tampa Bay City Group continues to focus on substantive programs, networking opportunities, and community service. We collaborated with the Orlando City Group to present programs by Tracy LaLonde of Akina on “Ten Tips for Effective Pitch Meetings,” LMASE circuit speaker David Freeman on “Secrets of the Masters,” and a video-conferenced ACC Value Challenge panel discussion.

Additional programs featured Emily Thall of Debevoise & Plimpton (sponsored by Dave Whiteside and Hubbard One) on “How to Better Manage Your Firm’s Experience,” and four-time Emmy Award winner Ren Scott’s presentation on “Using Video Effectively and Maximizing Your Web Marketing.”

We also drew upon the knowledge and experience of our own City Group members for programming. Kate Barth, Public Relations Manager at Carlton Fields, prepared the questions and moderated a media roundtable; and Ginger Reichl, President of Pinstripe Marketing, will co-present our November program on “Making the Most of Your LinkedIn Professional Profiles.”  We also continued our practice of holding a post-LMA Annual Meeting roundtable discussion for members to share information and best practices learned at the conference with members that were not able to attend.

Spring, summer, and holiday networking events for the year were planned to benefit organizations in our community. The Spring Networking Social at Painting With A Twist was a huge hit, and both financial and “wish list” contributions were made to SPCA Tampa Bay.

The Summer Social was held at the Tampa Bay History Museum and hundreds of school supplies were collected for the benefit of inner city students at Sawgrass Lake Elementary. At our Holiday Social in December, we will again collect donations for Toys For Tots.

However, the true highlight of the year has been the many new colleagues who have attended our meetings. As part of our ongoing initiative to recruit new members, we will again participate in the “Ultimate Mixer” with other Tampa Bay marketing professionals this fall.

Tampa Bay public relations

Legal Marketing Association Spotlight on Tampa Bay

Legal Marketing Tampa at Painting with a Twist

The Tampa Bay City Group of the Legal Marketing Association’s Southeastern Chapter was selected as the spotlight in the latest newsletter. I am so proud to be a part of this organization and to see the growth we’ve experienced over the last several years. Our leaders are among the best in the country and the excitement coming from this chapter proves it. If you’re interested in becoming a member, please visit the LMA site or contact me for more information!

 

CITY GROUP SPOTLIGHT:TAMPA BAY

This year the Tampa Bay City Group continues to focus on substantive programs, networking opportunities, and community service. We collaborated with the Orlando City Group to present programs by Tracy LaLonde of Akina on “Ten Tips for Effective Pitch Meetings,” LMASE circuit speaker David Freeman on “Secrets of the Masters,” and a video-conferenced ACC Value Challenge panel discussion.

Additional programs featured Emily Thall of Debevoise & Plimpton (sponsored by Dave Whiteside and Hubbard One) on “How to Better Manage Your Firm’s Experience,” and four-time Emmy Award winner Ren Scott’s presentation on “Using Video Effectively and Maximizing Your Web Marketing.”

We also drew upon the knowledge and experience of our own City Group members for programming. Kate Barth, Public Relations Manager at Carlton Fields, prepared the questions and moderated a media roundtable; and Ginger Reichl, President of Pinstripe Marketing, will co-present our November program on “Making the Most of Your LinkedIn Professional Profiles.”  We also continued our practice of holding a post-LMA Annual Meeting roundtable discussion for members to share information and best practices learned at the conference with members that were not able to attend.

Spring, summer, and holiday networking events for the year were planned to benefit organizations in our community. The Spring Networking Social at Painting With A Twist was a huge hit, and both financial and “wish list” contributions were made to SPCA Tampa Bay.

The Summer Social was held at the Tampa Bay History Museum and hundreds of school supplies were collected for the benefit of inner city students at Sawgrass Lake Elementary. At our Holiday Social in December, we will again collect donations for Toys For Tots.

However, the true highlight of the year has been the many new colleagues who have attended our meetings. As part of our ongoing initiative to recruit new members, we will again participate in the “Ultimate Mixer” with other Tampa Bay marketing professionals this fall.

Tampa Bay public relations

Execs Hit Republican National Convention Events

Today’s Tampa Bay Business Journal featured a story about some of the events surrounding the Republican National Convention in Tampa next week. Tampa Bay marketing agency president, Ginger Reichl, was interviewed for the story.

Ginger Reichl

Pinstripe Marketing, president

“Full Lid Party” at Cassis American Brasserie in St. Petersburg, August 26

“Reichl will attend the “Full Lid Party” on Aug. 26. The after-party will follow the welcome event at Tropicana Field.  Reichl said she will be there “from an event management standpoint,” helping facilitate the event.

Reichl, who volunteers on the 2012 Tampa Bay Host Committee’s communications action group, will devote the rest of the week to day-to-day operations at her offices. In particular, Pinstripe will offer “last-minute business concierge services” to convention guests.

“Once people get here and realize they need something at the last minute, we are available,” she said.”

 

See more events in Tampa Bay the week of the RNC on the TBBJ and Bay News 9 web sites.

Tampa Bay public relations

Ginger Reichl featured in Charlotte Observer story to compare and contrast the DNC in Charlotte vs. the RNC in Tampa

In today’s Charlotte Observer, Jim Morrill highlights some of the differences in how each city is planning for their respective political conventions next summer.

This front page story covers the 2012 Tampa Host Committees’s use of voluteer action groups to leverage the skills and experience of local professionals, basic security plans for the convention, fundraising strategies, and the local community.

Ginger Reichl, president of Pinstripe Marketing, discusssed St. Petersburg’s role.

”Ginger Reichl lives in St. Petersburg, across the blue waters of Old Tampa Bay about 17 miles from its bigger, more bustling neighbor. ”We’re used to being sort of the sister city,” said Reichl, who owns her own marketing company. But she and others hope to make St. Pete and its nearby beach resorts a big part of the convention. She’s on an action team that’s talking about using St. Pete’s Tropicana Field for a huge welcome party for delegates and media. Like her, other boosters see the convention as an opportunity to bring together communities separated not just by water but often by their own parochial interests.”

To read the entire article, visit the Charlotte Observer.

Pinstripe Marketing is helping companies, organizations and associations who wish to hold an event or reach convention attendees in Tampa. For more information, contact Ginger at hello@2012tampamarketing.com.

Tampa Bay public relations

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