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Southeast Entrepreneurship Conference

Southeast Entrepreneur Conference 2011I’ll be joining a distinguished list of speakers at the 2011 Southeast Entrepreneurship Conference hosted by the University of Tampa on April 1st. My topic is the popular Online Reputation Management presentation. Many of the attendees are current or recent students, so I hope I can keep up with their knowledge of search engine optimization and social media practices!

I presented at this conference last year and left re-inspired about being an entrepreneur. It’s so easy to be consumed by the daily tasks and stress that comes with owning your own busiTampa Bay public relationsness – we need a shot in the arm once in a while.

What we do is hard, but we wouldn’t have it any other way.

‘Talking Tech’ is subject for May 25 program at The Tampa Club

A half-day program titled “Talking Tech: Communicating in the 21st Century” is scheduled from 8 a.m.-1:30 p.m., Wednesday, May 25, at The Tampa Club, 101 E. Kennedy Blvd. # 4200, in Tampa.

Featured speakers are Ginger Reichl of Tampa Bay advertising agency, Pinstripe Marketing, who will talk about online reputation management; Bryan Marks of Irvin Steel, who will discuss the benefits of implementing digital signage and texting; and, Greg Schmitzer of MadMobile, who will talk about using mobile applications to reach a highly targeted audience

The keynote address will be given by Joe Hice of Moffitt Cancer Center. He will speak about the future of social media and how to wrap it all up in a strategic communications plan for any organization.

The program is being jointly presented by the Tampa Bay Chapter of the International Association of Business Communicators and the Tampa Chapter of Florida Public Relations Association.

Cost for FPRA and IABC members is $75. Non-members pay $89. The student price is $59. Breakfast, lunch and parking are included in the registration. The registration deadline is 11 a.m., Friday, May 20. Space is limited, so walk-ups cannot be guaranteed. Admission at the door, if space is available, will be $99.

For more information or to register, visit or The phone number for the Tampa Club is (813) 229-6028.

Tampa Bay public relations

Ginger Reichl Named Game-Changer of the Year by Business Buddies Tampa Bay

Ginger Reichl Business Buddies Game Changer of the YearPinstripe Marketing is pleased to announce that agency president, Ginger Reichl, was named Game-Changer of the Year by Business Buddies Tampa. The Best in Business Awards recognize professionals with outstanding contributions to their companies, charity and community. The award was presented at the Business Buddies Tampa Holiday Ball at the Mainsail Conference Center on December 16, 2010.

“It is such an honor to be recognized among Tampa Bay’s most dynamic and charitable professionals,” said Reichl. “I always look for community service when hiring members of my team and we dedicate a significant amount of the agency’s resources to support non-profits. This award is particularly humbling because it acknowledges the work that is done because it is right, not because it is profitable.”

Some of Tampa Bay’s most well-respected business leaders served as judges for this year’s Best in Business Awards. The distinguished list includes: Chris Sullivan, founder and former CEO of Outback Steakhouse, Paul Avery, former OSI COO and chair council of the Fara Energy Ball, Renee Vaughn, president of Williams Consulting Group, Cynthia Lake, director of The Children’s Dream Fund, Ron Weaver, chairman of the Environmental and Land Use Law Department of Stearns Weaver Miller Weissler Alhadeff & Sitterson, and Julia Gorzka, founder of Brand Tampa.

Reichl was recognized for growing Pinstripe Marketing, her contributions to several non-profit organizations, and for her role in initiating the redevelopment of the 600 Block of Central Avenue in downtown St. Petersburg.

Tampa Bay public relations

Pinstripe Marketing president presents Building the Brand marketing seminar for Women in Architecture Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, was the presenter at today’s Women in Architecture meeting held at the West Tampa Branch Library.

Reichl’s presentation, Building the Brand, focused on low-cost/no-cost marketing in response to an increased number of architects forced to open their own firms during the last three years.

“Many architects have been laid off from the more established firms . Construction is down, particularly in Florida, so times are tough for these professionals,” said Reichl. “Many of them never planned on being an entrepreneur and owning their own firm, but there are few alternatives for them until the design market rebounds. Marketing is a critical component of business development and we’re happy to share some ideas to get them started.”

Reichl’s presentation features an overview of defining a brand, setting a marketing budget, RFP/RFQ responses, and marketing tactics including direct marketing, advertising, events, public relations, web, email and social media.

Reichl is president of Pinstripe Marketing, a Tampa Bay marketing agency that specializes in promoting professional services firms. A Keystone Partner and Allied Member of AIA Tampa Bay, Pinstripe has helped architects, engineers and other professionals navigate their businesses into profitable practices for more than 12 years. She also serves on the board of directors of several other trade associations, professional organizations and local non-profits.

Tampa Bay public relations

Pinstripe Marketing president presents Online Reputation Management seminar for American Institute of Architects Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, is a featured speaker for the American Institute of Architects (AIA) Tampa Bay Chapter Principals Roundtable on October 29.

Reichl’s presentation, Online Reputation Management: Leveraging the Web to monitor and manage your reputation, will highlight several tools to monitor search engine results for companies and individuals, methods to leverage online public relations, blogs and social media as part of a personal communications plan. She will also offer suggestions to actively control the information available on the Web.

Additional information is available at

Reichl is the president of Pinstripe Marketing, a full-service marketing and communications agency that has extensive experience in the architecture, engineering and construction industries. She has worked with start-up organizations, mid-sized companies and Fortune 500 enterprises to develop compelling campaigns.

Tampa Bay public relations