We are excited to announce the launch of a new website for Macfarlane Ferguson & McMullen, one of the oldest law firms in Florida. The new site, www.mfmlegal.com, illustrates the firm’s legacy, allows visitors to quickly find a lawyer with several search options, and provides the firm with a tool to keep their audience up-to-date on their latest news.
The key objectives of the project were to highlight the skills, talent and experience of their lawyers with a nod to their rich history and role in developing the Tampa Bay region.
“We are as proud of our current lawyers as we are of our firm’s history and the legacy of our founders,” said Ansley Watson, Jr., the firm’s managing partner. “This site allows us to highlight each attorney, their practice areas, background and achievements. It is a showcase for the professionals our clients rely on every day.”
With research assistance from the St. Petersburg Museum of History, the home page slider features photos that date back to 1890, including early downtown Tampa and Clearwater, Port of Tampa, local courthouses, and locations that now bear the names of the firm’s founders. Bob Thompson was hired to photograph each of the lawyers for new, more modern portraits in spaces throughout the firm’s offices.
“We are fortunate to have a firm of Macfarlane Ferguson & McMullen’s caliber in our market,” said Ginger Reichl, president of Pinstripe Marketing. “It was a pleasure working with the lawyers and staff who clearly understand the importance of a site that is informative, easy to navigate, and responsive to the various mobile platforms their visitors use. I am proud of our work and the collaboration of all who contributed to the project.”
PROJECT DETAILS
- Custom WordPress web site design and development
- Custom post type to drive attorney bio pages
- Links to automate presentations and publications on lawyer bios
- Responsive web site to render on phones, tablets and other mobile devices
ABOUT MACFARLANE FERGUSON & McMULLEN
Founded in 1884, Macfarlane Ferguson & McMullen is one of Florida’s oldest law firms. With more than 42 lawyers in offices located in Tampa and Clearwater, clients throughout the U.S. rely on the firm for counsel in a variety of practices areas including corporate, bankruptcy, environmental, health care, labor and employment, real estate, tax, wills, trusts and estates, and litigation. Client industries include accounting, agriculture, automotive, banking, construction, entertainment, health care, hospitality, insurance, manufacturing, real estate, retail, utilities and more. Additional information about the firm is available online at www.mfmlegal.com
Local NPR listeners will recognize the name Trenam, Kemker, Scharf, Barkin, Frye, O’Neill & Mullis – a long-time supporter of the non-profit news and media organization. One of the largest law firms in Tampa Bay, they were known as Trenam Kemker for years, but with their 45th anniversary celebration, they recently shortened the moniker to 
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