Tampa Bay legal marketing professionals will hear about a re-imagined sales process at the local Legal Marketing Association’s July meeting, sponsored by Pinstripe Marketing. Selling legal services can be a challenge when a client doesn’t have a pressing legal issue or urgent legal problem. The pressure to sell can sometimes look like “solutions in search […]
The Florida Bar has issued updated advertising rules (effective May 1, 2013) that address changes in how lawyers can communicate on their web sites and social media, along with a few changes to the ad submission requirements. Pinstripe president, Ginger Reichl, spoke with Jane Meinhardt at the Tampa Bay Business Journal about the changes and […]
The Florida Supreme Court today adopted the Florida Bar’s proposed comprehensive revisions to its advertising rules. In an effort to make the rules more consistent and clear, there is no longer a distinction between the media used to communicate. The rules are the same for print, television, radio and online advertising. Unfortunately, this also eliminates […]
The Tampa Bay City Group of the Legal Marketing Association’s Southeastern Chapter was selected as the spotlight in the latest newsletter. I am so proud to be a part of this organization and to see the growth we’ve experienced over the last several years. Our leaders are among the best in the country and the […]
People in marketing, advertising and communications are typically pretty extroverted. We have no problem walking into a room full of people we’ve never met and coming out with a new group of friends. It just comes naturally, and for that, we’re usually a well-connected bunch. Perhaps it was for that reason I was asked to […]
I’ve been working on legal marketing and advertising for more than 13 years, and one of my biggest frustrations has been the Florida Bar rules regulating lawyer advertising. I understand that advertising is relatively new to the profession, and some hucksters have gone overboard in their unseemly ads, but the majority of law firms simply want to […]
The Legal Marketing Association’s (LMA) Southeastern Chapter is pleased to announce its Tampa Bay City Group leadership for 2011. The Southeastern Chapter is the largest in the international organization of LMA, covering 10 states with 18 sub-chapters called City Groups throughout the region, serving nearly 500 members. The Tampa Bay City Group leadership is: Chair: Louise Henkel, […]
Admit it. You’ve Googled yourself. Did you like what you found? The latest buzz in communications is around online reputation management and how you can influence the information people can find about you and your firm on the web. In the first Legal Marketing Association – Tampa Bay chapter meeting of the year, Ginger Reichl, president […]
Ginger Reichl comments on the Bar’s changes to rules for legal web sites and when they will go into effect in today’s Tampa Bay Business Journal. […]
The Florida Bar is postponing its enforcement of the new rules governing lawyer websites. Those rules make the inclusion of past results, testimonials and “statements characterizing the quality of legal services” impermissible. Confused about what this really means? Feel free to contact me for additional information. June 14, 2010 Florida Bar Association New rules on lawyer and […]
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