Tampa Bay legal marketing professionals will hear about a re-imagined sales process at the local Legal Marketing Association’s July meeting, sponsored by Pinstripe Marketing. Selling legal services can be a challenge when a client doesn’t have a pressing legal issue or urgent legal problem. The pressure to sell can sometimes look like “solutions in search of a problem” instead of first learning about a client’s vision, strategy and big picture.
Tracy LaLonde of Akina will address a key trend in legal business development and discuss “lawsulting” – business consulting and legal advising – the practice of packaging and sharing critical insights, knowledge and wisdom to generate new business leads and motivate clients to take action. Wisdom selling gives lawyers and law firms a tangible way to accelerate revenue, build a sales pipeline and develop authentic client relationships that out-behave the competition.
Thursday, July 24, 2015
11:30 a.m – 1:00 p.m.
Bank of America Plaza
101 East Kennedy Blvd.
8th Floor Conference Room
Tampa, FL 33602
Members – $20
Guests – $40
About Tracy LaLonde
Tracy LaLonde helps lawyers and law firms develop business. With a background in professional development, adult learning and marketing, she helps lawyers to become business partners with their clients. With an emphasis on clients’ needs, issues and opportunities, she has helped several hundred lawyers generate millions in business through Akina’s coaching and training offerings. Prior to joining Akina, Tracy worked in professional development in three law firms, and before entering the legal industry in 2000, she helped computer programmers become consultants in the high-tech industry as a skilled training facilitator.
About the Legal Marketing Association
The Legal Marketing Association (www.legalmarketing.org) is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession.
About Pinstripe Marketing
Pinstripe Marketing is a full-service advertising and communications agency specializing in promoting professional services firms. Pinstripe’s services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design, and public relations. For more information, please visit www.pinstripemarketing.com