What’s in a media story? The Legal Marketing Association’s June luncheon

I am so pleased to be moderating the media panel for the Legal Marketing Association’s June luncheon. Such a great panel of professionals! What do editors want in a story? How do I get my lawyers “on the list” as media resources? Are press releases still relevant? How do I approach the media with a […]

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Marketing lawyers like toothpaste? Not so much.

As a professional communicator, I should have no problem explaining the difference between marketing products and services. And yet, I struggle with it every time I encounter a prospective client who expects the phone to ring off the hook with new business if he hires me. You only need a lawyer when you need a […]

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Pinstripe Marketing President Presents Marketing Seminar for Trial Lawyers

I’ll be delivering my Online Reputation Management (ORM) presentation to the Trial Law Section of the St. Petersburg Bar Association on Wednesday, May 12th. Lawyers have a unique challenge when it comes to ORM and using social media. With the rules imposed by the Florida Bar and other professional codes of conduct, they have to […]

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Lawyers: Post successes at your own risk

The Florida Bar has thrown a monkey wrench into legal marketing once again. Web sites have been treated as ‘information upon request’ for years, but the Supreme Court has decided that they must now comply with the advertising rules. Recognizing some of the confusion the new rule has caused, the Bar requested a six month moratorium on […]

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Law Marketers Win Key Ruling with Florida Bar Settlement

Ginger Reichl comments on the Bar’s decision to exempt online directories and social media sites from the advertising rules and treat them as ‘information upon request.’ See the full article here. […]

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Florida Bar gets it right with social networks

The Florida Bar Association surprises me on a regular basis… but rarely in a good way. Over the last couple years, there has been a lot of discussion in the legal marketing community about client testimonials – those that appear in directories like Avvo and social networks like LinkedIn. The rules on advertising prohibit testimonials, […]

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Legal Marketing Mini-Conference

The Southeast chapter of the Legal Marketing Association (LMA) is hosting a regional conference next month and time is running out to register. Early bird registration ends on July 31. You can register and find more detailed information here. Orange County Bar Association, Orlando, Florida August 14, 2009 9 am to 4 pm Program topics include: […]

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